Filed under: Coupes, Etc., Marketing/Advertising, BMW
Santa fires Rudolph, switches to BMW 1-series
After centuries of counting on eight reindeer (unless there is fog), it appears as though Santa Claus has instead opted for the internal combustion engine. To traverse the sometimes tight airways around metropolitan areas, good ol' Saint Nick decided the nimble nature of the BMW 1-Series was best-fitted to do the job.
The boys and girls of team Bimmer have decided that the best way to sell the 1-Series on their home turf during the holiday season is to involve the biggest commercial icon of Christmas. As you can see above, Santa is haulin' ... presents, and the smallest four-wheeler from the Bavarian Motor Werks is leading the way. St. Nick is going so fast, all the vowels have left the billboard. If this doesn't keep awake the children of Hamburg, we don't know what will. Imagine trying to sleep when every car that drives by makes you think Santa is pulling into your driveway. Heck, we're sure there are a lot of parents hoping to get the little BMW coupe for Christmas, too.
[Source: AutoblogGreen]
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Reader Comments (Page 1 of 1)
why not the LS2LS7? 8:14PM (12/11/2007)
Let me send you another tip: Santa drinks Coca-Cola too.
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darkmastyr 8:26PM (12/11/2007)
Brilliant.
BMW 1-series > Rudolph the diseased nosed reindeer.
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seoultrain 8:37PM (12/11/2007)
since when are marginally clever billboards news? was there pressure to put out a christmas-themed article?
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WillDaThrill 8:51PM (12/11/2007)
I thought Rudolph and the other eight reindeer were faster that that tiny thing? I mean, hell, what else can you get to fly around the world in 24 hours, stopping at all houses on the way?
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Reality Check 8:51PM (12/11/2007)
I am still wondering who will buy the 3 series when this hits for 10k less... It has the same engine and handels better plus the same worthless back seat.... but it looks nice...... Will it still be in the shop all the time like my last BMW? I would really hate not seeing the techs standing around not doing anything like when they had my car!
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Apu 3:19AM (12/12/2007)
If you think the new 3-Series coupe has a worthless back seat, you obviously haven't been in one.
Doogs 7:41AM (12/12/2007)
"I am still wondering who will buy the 3 series when this hits for 10k less"
People who need four doors?
3000GT TwinTurbo 9:50PM (12/11/2007)
wouldnt it be awesome if they remembered what christmas is ACTUALLY about, and their ad campain was like...mary and joseph pulling up to the inn in bethlahem in a Bimmer, and getting a room instead of just a manger because the innkeeper liked their car?
"Jesus drives a 1-Series."
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paul34 10:09PM (12/11/2007)
yea! Because what "Christmas is really about" is about a poor, working-class family arriving at a motel in a quasi-luxury vehicle!
WillDaThrill 10:32PM (12/11/2007)
LMFAO
Doogs 7:44AM (12/12/2007)
Nice. But I would suggest a tweak. They get a room because the 1 got them there so much faster than the donkey would have.
Granted, I'd rather not bring Jesus into auto advertising. I could just imagine, the next time the pickup wars heat up, seeing a Toyota Tundra demonstrate its towing abilities by wrenching the cross off of Calvary, thus saving Jesus from crucifixion.
Judy Zik 10:06PM (12/11/2007)
Hey wait a minute. Santa's from the North Pole and you can't get the 1 series in Canada yet?
I just wish I could buy his trade in. A sleigh of reindeer that can fly fast enough to cover the whole world in one night in any weather without breaking down. Try putting those kind of miles on a beemer without being forced to make a few trips to get Hanz and Fritz to fix.
Plus talk about gas milege it does the whole thing on a bale of hay with zero emissions.
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Airhab 10:26PM (12/11/2007)
Upgrade
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Sam 10:52PM (12/11/2007)
1-series? why not some M POWER.
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Wombert 4:34AM (12/12/2007)
This is in Munich, not Hamburg.
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ThwartedEfforts 6:39AM (12/12/2007)
You know it's a slow news day when we're seeing German billboards advertising a car that's been on sale for almost four years (though admittedly the coupe is a recent variant).
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Doogs 7:44AM (12/12/2007)
And when we're commenting on it!
ThwartedEfforts 8:06AM (12/12/2007)
^_^
bonevbs 3:30PM (12/12/2007)
it doesnt have 140 hp.... it got 140 dp (deer power)!
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rockhoppercomp25 10:20PM (12/12/2007)
i want one santa!
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