Filed under: Car Buying, Sedans/Saloons, Euro, Ford, Jaguar, UK
British place 3,000 orders for new Jaguar XF
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Ford may finally be ridding itself of the cash bleeding Jaguar brand, but the automaker is doing so just as the XF is about to hit dealers' showrooms. If indications from the UK mean anything, the XF may be the hit for which the leaping cat has long searched. The Brits have placed 3,000 orders for the good-looking sedan, and it seems the S-Type replacement has some momentum on its home turf. Ford chief technical officer Richard Parry-Jones sees a more confident Jaguar, mainly because of early indications that the XF will meet or exceed sales projections, netting a profit for the ailing nameplate.
While it's great news that the XF is racking up orders in the UK, the positive results are still in Jaguar's back yard. If the XF is going to succeed, it will need to sell in the US and elsewhere in Europe. With it's modern sheet metal and elegant interior, the XF has a better chance to succeed than any of the leaping cat's in recent memory. If Jaguar's new sedan approaches the greatness of it's two door sibling XK, then the sky will be the limit.
[Source: Just-Auto - Sub. Req.]

Reader Comments (Page 1 of 2)
Peter L. 2:39PM (12/11/2007)
Beautiful! I hope Jaguar does well with the car because they need it to do well...
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k.w.a 3:00PM (12/11/2007)
the XF isn't exactly my cup of tea, but i hope jaguar does well too. I like the x-type and the x-coupe and convertible
Fooman 2:42PM (12/11/2007)
I saw this car at the LA auto show it is stunning!
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Ian 2:49PM (12/11/2007)
It's new looks are a great idea. But let's not forget there is little really new about this car as it's a re-skinned S Type.
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lovice 3:49PM (12/11/2007)
What are you talking about? The XF is based on an all new platform!
Ian 5:40PM (12/11/2007)
Sorry to disappoint you lovice:
Quote
Platform:The current S-type sits on the DEW98 arhitecture that was shared with the dearly departed Lincoln LS.The XF will use a further updated version of this platform,whish was heavily reworked for the 2003 model year.
Unquote
Basically the platform is the good, but slightly heavy, design used by Lincoln (LS) and Jaguar S-Type with updates.
PassingAlong 2:55PM (12/11/2007)
I'll say it again...revised 97 Sonata front end
(dont email me comments b/c i don't read them)
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noreasony 3:01PM (12/11/2007)
im pretty sure that the "97 sonata" you speak of bit off the jaguar look in the first place so i think not.....
but anyway i think its a really nice sedan, love the shape. the back en is very Aston Martin-ish thats the only part that kinda strayed from a jag look.
Ligor 5:21PM (12/11/2007)
I agree
although the Sonata did copy from Jag,
Jaguar designers should have enough in them to pull out a new unique model.
those headlights are terrible, horrendus
my god- the concept looked so much better overall, then they diluted the car to a Lexus GS with some ugly headlight and tailight treatment
Dad 2:57PM (12/11/2007)
"The Brits have placed 3,000 orders for the good-looking sedan"
This means nothing. Wait 6 months, when orders have dropped off to nothing.
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Xcountryflyer 3:20PM (12/11/2007)
Hopefully Jaguar is able to turn itself around, with or w/o Ford. Their current XJ needs a redesign fast.
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Random Task 3:30PM (12/11/2007)
Wow, 3,000 orders! Be still my beating heart. Yawn.
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PassingAlong 3:35PM (12/11/2007)
http://www.bobaedream.com/cyber/CyberCarView.php?number=134576&gubun=KoreaCar&Page=2
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Enok 3:41PM (12/11/2007)
Use the apostrophe in "it's" only when you're trying to say "it is." Otherwise, don't use it.
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ThwartedEfforts 8:03AM (12/12/2007)
Schoolboy errors are half the charm of Autoblog. If there weren't stray apostrophes and hilariously substituted words from a bungled spelling check I'm sure they'd lose readers ;)
Having said that,
IT'S = IT IS
same as
WHAT'S = what is
and
THAT'S = THAT IS
ITS = possessive form of "it"
They never learn though.
Graham 4:12PM (12/11/2007)
They're going to need more than 3000 orders/month to sustain their existence.
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jgp 4:31PM (12/11/2007)
Hmm...the side looks awfully like a Holden Commodore in that picture.
It's not bad at all, but it just doesn't look like a Jag. I miss when Jags were long and low, like the cats they're named after.
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Mondo 5:25PM (12/11/2007)
Why so many Jag haters on Autoblog? You guys are like the anti-Clarksons.
BTW, I think the XF looks good and may even consider it as my next purchase pending reviews by sources I trust (like Autoblog). Do I hear an XF coming to the Autoblog garage?
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AlfaMike 8:07PM (12/12/2007)
Not Jag haters. Just crap Jag haters.
3000 orders is a small and disappointing number, when you look at competing brands such as BMW, Cadillac or Lexus.
This ugly duckling is going to sink like a led zeppelin.
big L 6:53PM (12/11/2007)
there was a banner ad for Jaguar on one of the stories on the XF. So I clicked on the ad and thought what the heck,I'd order the catalog.
They sent the catalog very quickly. But no XF in it, just everything but.
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