Back in June, we brought you news that Toyota was in the process of suing a pornography firm for copyright infringement. Apparently the Japanese automaker didn't appreciate that adult film star Lexus Cash was using its luxury division's handle as her stage name and for her website. Evidently unwilling to stop its litigation campaign, Toyota is now turning its lawyers loose on a gay porn actor who also uses the name Lexus.
According to latest reports, the Japanese automaker's lawyers in DC sent a cease-and-desist letter to EBoys Studios in Switzerland. The EBoys honcho insists that his performer chose the name because of its association with Greek mythology, and not with the automotive brand, and that the company will not cave to the carmaker's demands to recall the two flicks it has produced with the actor using that name.
This has to be the funniest bit of news surrounding Lexus since that peacock had its way with one of their exhaust pipes.
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Reader Comments (Page 1 of 5)
mattypape @ Dec 9th 2007 5:49PM
well ye as it says, lexus dosent have to mean as in the car lexus, registering a trademark name does not mean you can stop other people using it if it already existed like in this case, however if he/she had been named lexus 600h or somethink they would have a point.
loser @ Dec 9th 2007 8:10PM
Oh, great. Now I will have to go to the local gentlemans establishment and buy more DVDs and join more sites to help these young ladies pay for college. Why is Lexus (motor company) so intent on seeing that these ladies are not able to get their degrees?
As for the gay porn 'star'...sorry dude you're on your own
psarhjinian @ Dec 9th 2007 8:57PM
Trademark protection law is such that you more or less have to sue for any use of your mark in order to protect it. If you don't at least try, you run the risk of a future court deciding that you've allowed the mark to lapse.
Personally, I think the whole system exists to enrich trademark lawyers, but that's just me.
500 @ Dec 9th 2007 9:01PM
@loser:
Haha I was going to post something like "Wow, I want a job with the Lexus legal department to investigate these crimes" until I saw it was a GAY porn actor. Nevermind.
Dave @ Dec 9th 2007 6:20PM
Isn't this a sign that Lexus has truly made it as a luxury brand? How many porn stars / drag queens are named Mercedes?
SPG @ Dec 9th 2007 7:42PM
My buddy was going to name his daughter Mercedes.
As a car Mercedes is great but most people named Mercedes I find to be pretty trashy.
He chose a much better name in the end.
tariq @ Dec 10th 2007 11:39AM
"Isn't this a sign that Lexus has truly made it as a luxury brand? "
because gay porn stars name themselves lexus?
ugh!
pcandmac @ Dec 11th 2007 8:21AM
Dave...
Actually there are numerous Drag Queens named Mercedes...it is a very popular drag name. (Such as Mercedes Bends)
Dave @ Dec 11th 2007 9:22PM
No kidding Einstein, that's exactly what I was saying. It's called a rhetorical question.
Mercedes is a long established luxury brand with many porn stars and drag queens named Mercedes, so now that they want to be named Lexus, I was making a joke that this is evidence that they've made it as well.
jim @ Dec 9th 2007 6:33PM
Well I know wich Lexus I wanna Ride.
k.w.a @ Dec 9th 2007 7:12PM
LOL u can have Lexus, I'll take Porsche! haha
Bruxell @ Dec 14th 2007 8:46PM
Unless you actually mean the dude, you're kinda settin' youself up here...
paul34 @ Dec 9th 2007 6:41PM
Would Dodge sue nature for "stealing" their name?
tariq @ Dec 10th 2007 11:40AM
no. because nature came before the carmaker
Lis @ Dec 11th 2007 6:28AM
Then it would be time to "Get out of Dodge"...
SPF @ Dec 9th 2007 7:05PM
I don't get it. It's not like people will confuse the porn stars with the auto maker...
Bryan @ Dec 10th 2007 4:04AM
I think it's a marketing gimmick.
Paul Allen @ Dec 9th 2007 7:21PM
There is no such thing as a porn "star".
Kn1ves @ Dec 9th 2007 7:33PM
Who the hell in Greek mythology is named Lexus?
3000GT TwinTurbo @ Dec 9th 2007 10:26PM
no one. not with that spelling anyway. What a BS excuse...freakin homo lol