• Dec 9, 2007

Back in June, we brought you news that Toyota was in the process of suing a pornography firm for copyright infringement. Apparently the Japanese automaker didn't appreciate that adult film star Lexus Cash was using its luxury division's handle as her stage name and for her website. Evidently unwilling to stop its litigation campaign, Toyota is now turning its lawyers loose on a gay porn actor who also uses the name Lexus.

According to latest reports, the Japanese automaker's lawyers in DC sent a cease-and-desist letter to EBoys Studios in Switzerland. The EBoys honcho insists that his performer chose the name because of its association with Greek mythology, and not with the automotive brand, and that the company will not cave to the carmaker's demands to recall the two flicks it has produced with the actor using that name.

This has to be the funniest bit of news surrounding Lexus since that peacock had its way with one of their exhaust pipes.

[Source: Inside Line]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 66 Comments
      • 7 Years Ago
      I guess it gives new meaning to get into that Lexus! Who cares if a gay/straight porn actor uses there name. Unless a guy is ramming them on top of a Lexus car this suit is bogus!
      • 7 Years Ago
      Coming from a woman, I find gay porn hott. The guys are much better looking. I guess this site is frequented by fat straight beer guzzlers!! As for the suit, Lexus sucks both as a car maker and there dealerships suck also.
      • 7 Years Ago
      IF anyone ought to sue anyone it's E-Bay that should sue E-Boys studio. Imagine your mother getting THOSE 2 mixed up.........LOL
      tnipnad
      • 7 Years Ago
      I think the gay porn star should name himself after the Ford...PROBE.
      • 7 Years Ago
      What goes around comes around!
      DAN
      • 7 Years Ago
      NAMIR - THAT BITCH THAT WON THE MC DONALDS COFFEE SUIT WAS A GREEDY BITCH THAT IN REALITY WANTED MUCH MORE AND ENDED UP WITH NOTHING. SHE HAD IT ALL WON BUT GREED GOT IN THE WAY AND MC DONALDS ENDED UP WINNING
      Chakrahealer7
      • 7 Years Ago
      Wow--is it still legal to call the planet "Saturn" or will we have to change that as well?
      Tag
      • 7 Years Ago
      Just goes to show how ignorant and s-t-u-p-i-d straight, homophobic men are. Do you guys even think before you post?
      Hod
      • 7 Years Ago
      I knew Lexus was a gay mans car
      • 7 Years Ago
      Unless this is a marketing ploy, I do not see how people can confuse this porn actor's name with their automobile. I can see the if people not knowing about this actor might think he is related to the late country singer Johnny Cash. Perhaps the Cash family and the record companies they are involved with should also jump on the bandwagon and sue this porn actor for using the same last name.

      If I were Toyota, just drop it, unless your marketing ploy is to draw more attention to yourself free of financial costs. I suppose any publicity garnered from an event will gain plenty of attention wether it be negative or positive.

      Until now, I have never made the connection with the name of this porn actor and Toyota's trademark. I have never even heard of him before. I am assuming the same for most everyone else. I really think Toyota, you have shot yourself in the foot. Don't be surprised if Jay Leno or other night time talk show hosts start teasing your company about this scenario.
      • 7 Years Ago
      lexus should calm down. there are porn stars named aurora, caprice, mercedes, lexus, and many more i'm sure. all of the above will give a hummer on screen.
      • 7 Years Ago
      Sounds like the idiotic lawsuit Spike Lee filed against Spiketv.
    • Load More Comments