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Subscribe to this threadFour automakers doing Super Bowl spots, Audi first in 20 years
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Jerem @ Dec 8th 2007 7:20PM
A severely discounted A8??? Last time I checked they leased for $1,500 a month while the 7 series leases for $1,350? The price of the A8 has been on the uptrend for the last three years to were it has surpassed the 7 series.
Reality Check @ Dec 8th 2007 9:56PM
Jerem, The lease price proves this even more!
They can charge what ever they want, The BMW has a higher net worth at the end of the lease resulting in the lower payment! A lease works like a reverse loan to the first driver, you rent the usable cost, and the MSRP of a car is just that the asking price. BMW is just providing more car for less money and the Audi is raising the price to offer a bigger discount and to cover the loss that will result at the end of the lease. The Audi at the end of five years is worth less then 60 percent os the MSRP...... yuk
Jerem @ Dec 9th 2007 12:09AM
Reality Check - Lease residuals are just another form of price control given to the manufacture. Check the auction results for true residual values. I'm not saying that the Audi has an higher residual value at this point, but it's nowhere near the discrepancy that lease residuals would lead you to believe. Do you really think that Audi would price itself out of the market? Prices are market driven. Prices don't go up when the product doesn't move.