Christmas is coming and Christmas-based sales campaigns are here. While some might argue (and I agree) that reindeers are, by far, a greener mode of transportation than cars, BMW has decided to use a 1-Series coupé to power Santa's Saint Nikolaus's sled, which is, at least, better than an SUV.

The billboard pictured above, which has been placed near Hamburg's Residenz and Opera, uses the new set of slogans BMW is using to promote it's 1-Series coupé in Germany, which delete vowels to give the impression of intensity (literally "Verdichteten Intensität" hence the Nkls Xprss letters.

[Source: BMW]


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