Hyundai Genesis sedan officially revealed in Korea
by Alex Nunez on Dec 5th 2007 at 10:28AM 
Click image for hi-res gallery of the Genesis
The spy photos were both detailed and plentiful, and today, any remaining mystery about the new Hyundai Genesis luxury sedan's looks can be put to rest. The car was previewed to the media in Korea this week, and the photos released by Hyundai show the Korean-market version of the car au naturale. Note the newly-unveiled winged Genesis emblem on the hood and wheel centers. The US-market cars should sport the familiar stylized "H" instead. Specific technical details are not given save for confirmation that the four-door Lexus-fighter will be offered with a 375 horsepower Tau V8 and a pair of Lambda V6's (3.3L and 3.8L). According to a company spokesman, the most expensive version of Hyundai's new flagship should come at around $40,000 USD depending on equipment (the V6 should sticker under $30K). Koreans will be able to buy the car in January, with US and Chinese sales to follow later in the first half of '08. The car's full dog-and-pony show reveal will take place next month at the Detroit Auto Show, and we'll be there to bring you all the details.
[Sources: Hyundai, International Herald Tribune]
PRESS RELEASE:
Genesis, Hyundai's New Beginning
Genesis logotype and emblem unveiled
(Seoul, Korea) Marking a new beginning, Hyundai Motor Co. today announced Genesis as the official name of its eagerly anticipated luxury sports sedan. Benchmarking and bettering the competition, the Hyundai Genesis redefines luxury by presenting a credible alternative to the premium automobile offerings from Germany, Japan and the United States.
Adopting a rear wheel drive architecture and numerous technical innovations, Genesis opens a new era of high performance Hyundai motoring.
At the same time, the company has unveiled the Genesis emblem consisting of the Genesis logotype set in a black hexagonal shield framed by a pair of wings. The wings, executed in a hyper-metallic silver, symbolize the spirt of flight and soaring above it all. However, the Genesis emblem will only be applied to the Korean and Chinese markets.
With Genesis, Hyundai opens an exciting new chapter in its 40 year-long history to compete at the very highest levels of the automotive business.
At the pinnacle of the Genesis motoring experience is the all-new Tau V-8 engine which will deliver 375 horsepower to the rear wheels through a six-speed automatic transmission. Hyundai's silk-smooth V-6 Lambda engines will also be offered in 3.3- and 3.8-liter editions. Hyundai pledges excellence at every step of the Genesis ownership experience from purchase to delivery and after-sales service.
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Reader Comments (Page 1 of 5)
The Bitter One 7:26AM (2/09/2008)
I want to like it, but Genesis doesn't have an original bone in its body.
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The Bitter One 8:16PM (2/10/2008)
It looks nice, but the styling is majorly derivative.
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Andrew 10:33AM (12/05/2007)
I know Hyundai has been a successful luxury brand in S. Korea for some time now, but it's still going to take me some time to wrap my head around that concept. If I were going w/luxury from Asia, I'd pick Infiniti or, hell, even Lexus first even with the premium price.
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Mike 11:37AM (12/05/2007)
GRILL FAILURE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
RanMac 8:32AM (12/06/2007)
I remember when the LS came from Toyota's new luxury division in 1989. People had the same thoughts - but not anymore.
Everyone starts from humble beginnings.
seoultrain 10:36AM (12/05/2007)
big step down from the concept. I wonder who decided to do away with the headlights and put these bland ones in. Nothing about this car is exciting anymore. I just hope the Genesis Coupe isn't fated to the same. Hyundai, you were so close.
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srivendel 10:40AM (12/05/2007)
It's the MercfinitiMW! I see S-Class in the nose, M35 in the profile, and 5-Series in the tail. Wholly unoriginal, but still handsome. Price it right and these things will sell well.
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k.w.a 10:57AM (12/05/2007)
yup!
it's the MercfinitiMW LS to be exact. (look @ the grill)
I've never been a Korean car fan, and I especially was never one to put "Korean" and "luxury car" in the same category. As a die-hard import luxury fan (BMW, MB, Volvo, Jag, Bentley, Porsche,Audi, Lexus, Land Rover) I was kinda hoping Hyundai would change my views and prove me wrong about them. Well folks, my bias still stands.
I think this would be a good Camry competitor though.
Andrew 11:00AM (12/05/2007)
Agreed on all accounts.
Johnnie 11:12AM (12/05/2007)
I thought the exact same thing.
But it looks more like the previous generation S class to me than the newer one.
Xcountryflyer 12:36PM (12/05/2007)
Exactly what I thought too. Some Chinese designers must have snuck through North Korea and infiltrated the design ranks at Hyundai.
jsjs 2:14AM (12/06/2007)
The M35 profile was "borrowed" from the 5 series.
John P. 10:42AM (12/05/2007)
It's a nice enough looking car, but I doubt I could get over the fact that while driving it, I'd always be telling myself that I really wanted a Mercedes.
This is gonna be a tough sell.
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George 11:19AM (12/05/2007)
Your point is just not valid. You could have 2 Hyundai genesis' for the price of a similiar Mercedez.
The market has been waiting over 25 years for someone to build a RWD family sedan for ~25K. I can't stop smiling thinking about it. Let's face it, it is all about price and at this end of the market even a 5K price difference counts.
The competition:
Accord V6
Camry V6
crown victoria/grand marquis
Fusion V6, etc.
I think the choice is clear.
John P. 11:59AM (12/05/2007)
But, not one of those cars looks like a merbmwlexura. This one does. Also. all those cars you mention can be had for way less than 30K.
You may have a point though I could be swayed.
I'm just saying that I guess it's the same as those guys that settle for Viragos when they really wanted a Harley.
Personally, I'd much rather have a Cadillac, and I NEVER thought I'd say that about a Cadillac vs anything.
Leaf 5:31PM (12/05/2007)
That's how all Hyundai's are. You're always "settling for the Hyundai" because it's "pretty good for the money."
flyhigh 1:24AM (12/07/2007)
This particular car isn't made for competeing with minor cars like
Accord V6
Camry V6
crown victoria/grand marquis
Fusion V6, etc.
This was designed as a luxury sedan to compete with BMWs Lexus and Mercedes. Not CAMRY, come on. Camry competes with Sonata, never Genesis. I'm sure although Hyundai's got reasonable price tags, this thing's gonna cost well over 30k. Azera costs arouond 25k and this car must be better than Azera and therefore bit expensiver than that. It's starting price in Korea is around 40k.
Hyundai spent over $.5 billion bucks over past 4-5 years to build a luxury sedan. Give some credit for the effort.
Chris 10:49AM (12/05/2007)
Honda Accord much?
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joe97 3:53PM (12/05/2007)
This has a family look (Sonata facelift), yet is delivers on a lot of distinctive cues. I do see some derivatives but overall a very nice design. I actually like the grille.
"Honda Accord much" - nope.
Honda Accord actually has more derivatives than this, including the current Sonata.
AlfaMike 10:54AM (12/05/2007)
I wonder what's wrong with Jaguar that this car looks better than their new XF, will probably have just as many modern features, and costs half of their ugly new baby.
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