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Click image for hi-res gallery of the Genesis

The spy photos were both detailed and plentiful, and today, any remaining mystery about the new Hyundai Genesis luxury sedan's looks can be put to rest. The car was previewed to the media in Korea this week, and the photos released by Hyundai show the Korean-market version of the car au naturale. Note the newly-unveiled winged Genesis emblem on the hood and wheel centers. The US-market cars should sport the familiar stylized "H" instead. Specific technical details are not given save for confirmation that the four-door Lexus-fighter will be offered with a 375 horsepower Tau V8 and a pair of Lambda V6's (3.3L and 3.8L). According to a company spokesman, the most expensive version of Hyundai's new flagship should come at around $40,000 USD depending on equipment (the V6 should sticker under $30K). Koreans will be able to buy the car in January, with US and Chinese sales to follow later in the first half of '08. The car's full dog-and-pony show reveal will take place next month at the Detroit Auto Show, and we'll be there to bring you all the details.

[Sources: Hyundai, International Herald Tribune]

Genesis, Hyundai's New Beginning
Genesis logotype and emblem unveiled

(Seoul, Korea) Marking a new beginning, Hyundai Motor Co. today announced Genesis as the official name of its eagerly anticipated luxury sports sedan. Benchmarking and bettering the competition, the Hyundai Genesis redefines luxury by presenting a credible alternative to the premium automobile offerings from Germany, Japan and the United States.

Adopting a rear wheel drive architecture and numerous technical innovations, Genesis opens a new era of high performance Hyundai motoring.

At the same time, the company has unveiled the Genesis emblem consisting of the Genesis logotype set in a black hexagonal shield framed by a pair of wings. The wings, executed in a hyper-metallic silver, symbolize the spirt of flight and soaring above it all. However, the Genesis emblem will only be applied to the Korean and Chinese markets.

With Genesis, Hyundai opens an exciting new chapter in its 40 year-long history to compete at the very highest levels of the automotive business.

At the pinnacle of the Genesis motoring experience is the all-new Tau V-8 engine which will deliver 375 horsepower to the rear wheels through a six-speed automatic transmission. Hyundai's silk-smooth V-6 Lambda engines will also be offered in 3.3- and 3.8-liter editions. Hyundai pledges excellence at every step of the Genesis ownership experience from purchase to delivery and after-sales service.

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    • 1 Second Ago
      • 7 Years Ago
      Lexus/Toyota is successful.
      Therefore, Hyundai Genesys will be successful????

      Hyundai is not Toyota/Lexus.
      Even GM, Ford, chrysler, Honda, and NIssan were not successful like Lexus.
      • 7 Years Ago
      I see a car with 4 wheels and headlights, man they ripped off every other manufacturer!
      • 7 Years Ago

      Yes, it may have a V8, and yes, it may be cheap but, it's just so utterly bland. It's also such a wish-wash of everything else. The headlights are a hybrid of the Lexus LS and the BMW 3 Series, the rear is the BMW 5 Series, the doorline is stolen from a Infiniti... and rinse and repeat until you turn beige.

      How hard is it to be original without it being a horrible disaster?

      If the US version doesn't even have a slight resemblance to the concept, they are certifiably insane.
      • 7 Years Ago
      Where did the motor come from?

      I like the Azera and such, but Hyundai's previous motors have been rather low tech. They'd have needed a motor that filled the front seat to get 375HP. For example, you don't see the HP ratings on the V6s, at least one of them will likely be one of their 155HP-out-of-3.2L wonders.

      So how did they kick it up a notch? Did they buy the tech? Did they partner with someone? Or was now just the time to debut their new engine technology?

      I can't believe I'm saying this because I'm actually a big fan of the Sonata and Azera, but this is awfully expensive for a Hyundai (the $40K). I'll have to see the inside to be sure, but it'd have to a have a lot of gizmos in there (and they'd have to be reliable and well-designed) to make it worth $40K.
        • 7 Years Ago
        The 2 Lambda V6 engines available for this car do have ratings.

        The 3.3L will be upped from 235HP to 265HP

        The 3.8L will be upped from the current 263HP to 305HP
        • 7 Years Ago
        The Lambda engines (V6) will be second generation; and Tau (V8) will be all-new. The lineup looks like this:

        3.3L V6 @ 265 (not for the US market)
        3.8L V6 @ 305
        4.6L V6 @ 380
        • 7 Years Ago
        Hyundai's 2.7 V6 is all of the bad things you describe.

        Their 3.3 (~235hp, 225tq) and 3.8 (~260hp, 260tq) engines that will be used in this car are thoroughly modern and pretty good. Not spectacularly good like Nissan or Toyota's 3.5s, but nothing to justify any complaints either.

      • 7 Years Ago
      I gave the rights to the Electric Piston Engine to Hyundai. It uses electro-magnets in the pistons
      powered by Hybrid batteries
      for double power.
      You get both - fuel power and electric boost at the same time from the same weight engine for super economy and goes like stink.
      Ask you Hyundai dealer for more info.
      • 7 Years Ago
      This MerclexifinitiMW is the perfect car to drive when I'm doing business in Virgicalimentoflagantonio.
      • 7 Years Ago
      big step down from the concept. I wonder who decided to do away with the headlights and put these bland ones in. Nothing about this car is exciting anymore. I just hope the Genesis Coupe isn't fated to the same. Hyundai, you were so close.
      • 7 Years Ago
      Strange that Hyundai has two V6 engines offered that are not that different in displacement. Unless the 3.3L version has a lot higher mileage there will be no reason to buy it, since the performance will really drop off with the car weighing around 3700-3800 lbs. I'd be surprised if both V6s were offered in the U.S.
      Of course the car will be a smashing success here.
        • 7 Years Ago
        There's only one V6 available in the US market. The 3.3L is only available in Korea.
      • 7 Years Ago
      Hyundai (unfortunately) probably went with the more conservative/boring sheetmetal b/c they already "learned" about the luxury market (not that the Genesis is really competing in that market) - conservative/boring sells (see Lexus).

      Hopefully, after a few years, Hyundai will go a little more aggressive when they do the "facelift".

      Nevertheless, while a disappointment from the concept, overall, it still looks better than the LS, RL, M45 and even the latest S-Class.

      Which is why it will do well in stealing sales from the Avalon, Lincoln and the near-lux offerings of Lexus, etc.
      • 7 Years Ago
      10 Year warrenty. This is a big plus in todays complex mechanical/electrical/computer car environment.
      • 7 Years Ago
      The RWD is interesting, and stylistically this car is no more derivative than the Lexus sedans. So if they can come in at a good price point and deliver the goods, they may have something here.

      I think Lexus has gradually bumped up their pricing over the years as they have established their brand name. So now there's room for a new upstart 'luxury' brand/sedan IMO.

      $40K for the top-of-the-line sounds expensive, until you go to a dealer and find $25K (starting) cars on the lot for $40K as well after factory and dealer upgrades.

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