• Dec 4, 2007
Once pricing for the Dodge Challenger broke last week, we knew it was simply a matter of time before the free market milking began. The first example comes courtesy of eBay, where a dealer from Atlanta, Texas has started an auction for the amount of cash you're willing to pay over the MSRP of the first Challenger SRT-8 they receive. They're nice enough to let you choose what options you'd like (there aren't many) and the bidding starts at $10,000, with a Buy It Now price of $18,990. So the question now is: how much is exclusivity worth to you?

Thanks for the tip Peter.


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  • 43 Comments
      • 7 Years Ago
      I Hope no one takes this bid.. oh and 10k is not even a reserve forget it! Yes it looks really cool... but for the same price you can get a 2008 corvette with an LS3 and the vette is still a really cool looking car. I am sure economics will work itself out. I do want to see the Challenger become a success
      • 7 Years Ago
      Too big, too heavy, too thirsty, too late.
      • 7 Years Ago
      This is probably the first time Dodge dealers have ever had the experience of people actually lining up, WANTING to go buy a Dodge.

      Let them have their fun.
        • 7 Years Ago
        Ahh. Well, egg on my face then.
        CARWOMAN
        • 7 Years Ago
        Actually Chrysler has produced dozens of vehicles in the last ten years that fetch way over sticker when they are introduced. They build exciting vehicles . If haters cant afford the premiums on these cars they can wait until the second or third year they are built. I dont hear anybody complain when they shake down the dealers because they cant afford $5 bucks more a month on their car notes. Work harder and you get to play more.
        • 7 Years Ago
        Actually, I believe its egg on the face of everyone who waited 6 months and paid $4-6k extra for that terrible excuse for a 5 door :P
        • 7 Years Ago
        I think you're a little lost.

        Charger
        300C
        PT Cruiser
        SRT-4

        All vehicles people paid over MSRP to get. People are dumb.
        • 7 Years Ago
        Haha - you'll get no argument from me there. I do valet as a part-time job, and it really is the bane of every runner to drive PT Cruiser after PT... (lots of tourists rent these things... why would they do that? I'll never really figure it out).

        I really do hate them as well. I'm getting a little angry inside just thinking of them right now.
        • 7 Years Ago
        Paul, there was a 6 month waiting list at the PT Cruiser's launch.

        Dont get me wrong, I hated those little things along with most of what Chrystler releases, so Im not defending them, just pointing it out.
        • 7 Years Ago
        But no one "lined up" (i.e., so much hype and "excitement") for those particular vehicles. Very much desired by some, sure, but no where near the anticipation that many have for the Challenger.

        I am not one of the excited ones, but I am reserving judgment for when I see one, and furthermore, drive one in person (if I ever get that chance).
      • 7 Years Ago
      The only thing worse than a car salesman / dealership is a politician.

      They're all bottom feeding scum and this auction just adds one more piece of proof to my statement.
      • 7 Years Ago
      About a year or ago I had a woman who wanted to trade out of a Chrysler 300 SRT-8 and into a Range Rover. They paid something like 10,000 over sticker for the SRT-8 cause they are morons and were I think 15,000 or more underwater in the car.

      The same thing will happen with these first Challengers.
        • 7 Years Ago
        Actually, the dealerships are getting $25K over MSRP. Even more amusing......

        Yup, I'm waiting for '09, just as much for the manual tranny as the avoidance of the "because we can" fee..........
        • 7 Years Ago
        I will never understand how people can just roll-over $15,000 in negative equity into a newer, more expensive car. Its just plain stupid. Finish paying off the first car and then get a new vehicle, or total the thing off for insurance money (that's the jersey boy in me talking). I paid almost $8,000 UNDER bluebook value for my car and i still felt bad about the purchase.
      HotRodzNKustoms
      • 7 Years Ago
      No car is worth more than MSRP. I hate it when dealers gouge like this. They should lose their allotment for doing so.
        • 7 Years Ago
        @HotRodzNKustoms
        What’s in a name? That which we call a rose / By any other name would smell as sweet

        -William Shakespeare

        So cowboy bob, you're making fun of a name? Are you in grade school? Seriously, I picked the name Poopy Head to see what kind of idiots would make comments on something that irrelevant. Congratulations, we have another winner!
      • 7 Years Ago
      Some idiot actually did the buy it now.
      • 7 Years Ago
      I've got my Challenger on order, I was actually able to put a deposit down months before the Dec 3rd date. I'm number 2 at my dealership to receive my SRT8. The dealer called me a couple of weeks ago and asked me 3 things they needed to know, what color I wanted(Hemi Orange) and whether or not I wanted a sunroof or upgraded sound system and Navigation system(Said no to both) I was notified before I put a deposit down that the dealer was charging $2500 over MSRP. I didn't particularly happy about that but I did expect it...I heard that some dealers may be charging $5000 over MSRP. I've also read that the cars could sell for $10-20,000 over MSRP(shades of the Ford GT a few years ago selling for $50,000 over MSRP) All in all with the situation of only 5 cars per dealership, i thought the $2500 was reasonable and expected. Hey Vettes go for $70-80,000.....considering what this car is gonna look like and do...it might be a bargain.....Can't wait till April!!!!!!
      • 7 Years Ago
      It's a cool car, but it's not THAT cool.

      The only reason I would pay 20 grand over MSRP would be to vacuum seal it in plastic and toss it in storage for 30 years and hope it fetches a few million.

      But that completely defeats the purpose of buying a car like that so why both?
        • 7 Years Ago
        Or you could invest that $50,000 and make it into $200,000. Then you could buy a Lambo or even better, invest it more and have some real money and put your kids through college or donate it.
        • 7 Years Ago
        This is absurd. No modern car will appreciate like cars from the pre-1970 era. Why? Because back then no one bought cars as an investment and they simply drove the snot out of them. Thus the supply of good condition examples is quite low and the demand very high, causing each example to be worth a significant amount of money. When you have hundreds of people buy a brand new Ford GT or Challenger or GT500 as a pure "investment" and 1000s more take great care of their cars, I just can't see how people in the future would be willing to pay exorbitant amounts when the market will have so many good examples from which to choose.

        I think you need to be going in the direction of 500 TOTAL PRODUCTION RUN or less (a la Buick GNX or Enzo) to see any significant return.
        • 7 Years Ago
        I think I would rather take that 50 grand (!) and go drop it on a project car, an unmolested Charger, you know, with a 4 speed manual.

        Seriously though, you could get a lot of American heritage 70's muscle car in pretty decent shape for that kind of dough.
      • 7 Years Ago
      You guys/gals all have great points on this topic, but this is the same thing that probably happened in the 50's, 60's, and 70's. We may not see the point of it now, but we might be kicking ourselves in 20 or 30 years. Look at how some classics are going for 60, 70, 80K. Only time will tell, but classic values are higher for the first run models, especially if they are made in low numbers.

      1,000 or 5,000, less than half last long enough to make good restorations on. Even half of 1/4 remain original and in good running condition.
      • 7 Years Ago
      Here is my take #2. This car is definitely a retro design following very closely in the footsteps of it's forefather. If you don't like it that's your prerogative to do so, just as you may like Yugo or Geo I like Challenger. Missing OMMPH you say? Ad some ground effects and a small spoiler, just like a 5.0 GT vs an LX. and prices will drop? No doubt they will. This is a marketing ploy to make the same or more money off less work. Why make $500 each from 20 cars when you can make $10,000 from 1 car?

      If you are a car person and don't like it you are probably scared of anything with heritage. What does that say about you as a person?
      • 7 Years Ago
      The Dodge dealer has every right to high-ball the price and a nitwit buyer has every right to overpay for this heavy, uneconomical, styling mediocrity from the '70s.

      The Challenger was the last of the Mustang/Camaro/Challenger (and badge-engineered Barracuda) "personal cars" that eventually fizzled.

      The Challenger was never much of a car--just something Chrysler finally offered so they could say "me, too" to Ford and GM's similar cars.

      Anyone who pays over MSRP for the Challenger should have his head held up to the light. Challengers will be heavily discounted sooner rather than later, and dealers will be begging people to take redundant Challengers off their lots.
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