• Dec 3, 2007
When we first got word earlier this year that GM was working on a new small rear-wheel-drive platform called Alpha, everyone thought that Cadillac and Pontiac would be the first brands to get it. A rear-wheel-drive replacement for the Euro-only BLS was a given, considering that Cadillac has to compete more aggressively with the BMW 3-series over there. The Pontiac model, meanwhile, was expected to replace the front-wheel-drive Epsilon-based G6. Its inclusion in Pontiac's lineup would give the brand two rear-wheel-drive sports sedans, finally offering customers some of that excitement they've been promised for so long.

Motor Trend is now reporting that the high-volume Alpha model will instead be a Chevrolet sedan. Given that Pontiac is supposed to be more of a performance brand with the Solstice and upcoming G8, this move doesn't really make sense if it's in fact true. Chevy already has what appears to be a winner with the new Malibu, and a smaller rear-wheel-drive sedan seems at odds with the brand's current ethos of mainstream, family friendly, versatile and affordable vehicles. We suspect a group of vocal bean counters convinced someone that more Alpha-based sedans would be sold in the U.S. if they wore a bow tie, and perhaps that's true, but if GM really wants a coherent brand strategy among its many marques, then the Alpha should be a Pontiac.

[Source: Motor Trend]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 38 Comments
      • 7 Years Ago
      Nice way of pinching Holden's Torana concept, but bring it on.
      • 7 Years Ago
      Since when does anyone take anything that MT prints as being accurate, factual, true or unbiased?
      • 7 Years Ago
      Just what we need, another sedan... Grow some balls Chevy, and make a bloody coupe to go with it. Not everyone wants four doors!
      • 7 Years Ago
      GM Could solve this whole mess by consolidating their product among brands.

      Have Pontiac / Holden / Vauxhal offer the same vehicles with different header / tail panels and other acoutrement that is specific to their region. Continue the morphing of Opel and Saturn, as well as the current Cadillac business plan. Build Chinese Buicks to meet US specs and sell them world wide. Make GMC a commercial brand solely by making their truck /SUV lineup optional trim levels at Chevrolet. Chevrolet becomes the only uniquely American brand / productline of passenger cars and trucks.

      This would allow for costs to be spread across brands yet allow each brand to remain unique in their native market. GM truck sales would no longer be spread over two brands, allowing it to show better sales numbers on paper vs the F-Series. Chevrolets would utilize the same platforms / drivetrains but styling and suspension tuning would be specifically for N.A.

      Reduce costs, increase brand identity, sell more units...
        • 7 Years Ago
        Motortrend releases some speculative unofficial news, and everyone starts yacking about what they would do if they were in charge. Until its official, I'm not going to waste my time worrying about it anyways. GM has invested in Pontiac with the G8, it seems clear that they're interested in a future with Pontiac in their portfolio.

        The G6 will be redesigned, and it is likely that it will use the Alpha platform. If not sooner, then later. You can all calm down. Just because motortrend said it doesnt make it completely true.
      • 7 Years Ago
      perhaps this simply foreshadows the demise of Pontiac
      • 7 Years Ago
      I just hope that it is a 2 or 4 door hatch (like a tC or mazda6, ie like the concept) instead of a traditional 3 box sedan/coupe.
      • 7 Years Ago
      This makes no sense. Pontiac has to sell the Corolla-based Vibe because, according to Lutz, "Chevy's lineup already has enough vehicles." But when a RWD sports sedan which screams Pontiac more than any other brand in GM's stable comes out, it should go to CHEVY?! Chevy already has a sedan in Aveo, Cobalt, Volt, Malibu, Impala, and possible RWD sedan coming off Zeta, not to mention the exclusive Camaro, Corvette, and Cobalt SS performance vehicles.

      For GM's sake, I sincerely hope Motortrend is full of it on this one.
        • 7 Years Ago
        Couldn't agree more if I tried. Very well put.
        • 7 Years Ago
        exactly.
      • 7 Years Ago
      You know, I don't mind this decision at all. The bean counters finally realized that the generic Pontiac grill is garbage and an exciting RWD car needs an equally exciting fender. I will NOT buy a glorified G5 with RWD!

      Can I get a Hell Yeah?
      • 7 Years Ago
      Alpha would be too small for a new Impala, they'll probably use Zeta for that.
      • 7 Years Ago
      I think MT got it partially right. The Alpha will be sold as a Chevy - in the Middle East. Just as the VE is sold as the Holden Commodore in AU, the Chevrolet Lumina in the Middle East, the Pontiac G8 in the US and a Vauxhaul in the UK, world wide sales of the Alpha (including shifting the MK2 Kappas to Alpha) will be necessary to realize sufficent volume to justify investment in a platform.
      • 7 Years Ago
      Pontiac brings nothing to GM that Chevy can't do on their own. Saab, Pontiac, Buick and especially Hummer are never going to earn back what has and will be invested in them.

      Not unless Lutz expects Cadillac and Chevrolet to just coast along (read: go unchanged, let them whither on the vine) while he works to repair those others.
        • 7 Years Ago
        how can you possible insinuate that lutz is letting caddy and chevy rot on the vine?

        absolutly rediculous claim

        the fact that the pontiac brand has as little value as it does is proof that it needs this car. if GM was going to kill pontiac they would have done that already before spending millions on advertising the 'rebirth' of the brand
      • 7 Years Ago
      getting warmer.
    • Load More Comments