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Reader Comments for
Subscribe to this threadFord's quality turnaround leads to free money
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Judy Zik @ Dec 2nd 2007 2:20PM
If you are going to accuse someone of racism please at least use the correct english. It is heels (as in a body part) not heals (as in to cure). Either way you are really grasping at straws here.
Any way you slice it building better cars is more profitable. Besides the cost there is the huge factor of customer satisfaction. It is expensive enough replacing a transmission under warranty but what kills you is when after doing it that customer still swears off your product because you left them and their family sitting on the side of the road. This is what killed the Windstar/Freestar more than anything. Ford, GM and Chrysler thought it was acceptable to leave a certain percentage of their customers on the side of the road if it meant an overall savings per unit. It worked in the past when customers were just happy to hear their repair was covered under warranty. Their customers spoke and said that wasn't acceptable anymore and Ford and GM seem to be listening.
More than any financial statement these reliability numbers speak well for Ford's future. The Camry is proof that people will buy your car again no matter how boring next time if you give them something that isn't going to break down. Ford is going to have a much easier time holding onto Taurus and Fusion customers than they did Explorer and Windstar owners.