Toyota announced the new price for the 2008 Prius hybrid yesterday, and the long and short of it is that it's slightly more expensive than before. $150 more, to be exact. This is a change of 0.7 percent. Other Toyota models also got a "mid-year price adjustments," including the Yaris and the 2009 Camry Hybrid. The Yaris models cost $50 more (up 0.4 percent) and the Camry Hybrid will be $150 more (up 0.6 percent). The Prius and Yaris price increases kick in December 17th; the Camry won't be available until January 21st.

Price increases for the RAV4 and 2009 Camry are in the press release after the break.

[Source: Toyota Motor Sales]


Toyota Announces Prices for Four Vehicles in Model Lineup

TORRANCE, Calif., Nov. 30 /PRNewswire/ -- Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.

The 2008 Yaris Liftback and Sedan receive an average price increase of $50, or 0.4 percent. The new base MSRP for the Yaris Liftback ranges from $11,350 for the base grade with five-speed manual transmission to $13,925 for the Yaris Liftback S model with four-speed automatic transmission. The base MSRP for Yaris Sedan ranges from $12,225 for the base grade with five-speed manual transmission to $14,450 for the S model with four-speed automatic transmission.

The 2008 Prius receives an average price increase of $150, or 0.7 percent. The base MSRP for the Prius ranges from $21,100 for the Standard model to $23,370 for the Touring model.

RAV4 4x2 models carry a base MSRP that ranges from $21,250 for the base grade four-cylinder to $25,420 for the Limited V6. The base MSRP for the RAV4 4x4 ranges from $22,650 for the base grade with a four-cylinder to $26,820 for the Limited V6. Total RAV4 average MSRP increases $150 or 0.6 percent.

The new pricing for 2008 Toyota Yaris, Prius and RAV4 will be effective on December 17, 2007.

Camry, the best-selling passenger car in America, redefines global standards for comfort and performance. The new base MSRP for the 2009 Camry sedan ranges from $18,720 for the base grade with a four-cylinder engine and five-speed manual transmission to $28,270 for the premium XLE grade with a V6 engine and six-speed automatic transmission.

The 2009 Camry sedan combined base MSRP increases by $150, or 0.7 percent. 2009 Camry Hybrid will have a new base MSRP of $25,350. The Camry Hybrid combined base MSRP increases by $150, or 0.6 percent.

The 2009 Camry arrives in dealerships on January 21, 2008.


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