Filed under: Sedans/Saloons, Marketing/Advertising, Jaguar
Jaguar moves XF onto iPhone
The Apple iPhone has been on everyone's wish list since it hit the streets this summer. Jaguar is using its web marketing savvy to piggy-back Apple's success by offering a new XF magazine made specifically for its touch-screen devices (don't forget the iPod Touch). Owners can go to jxfphone.com (it works for PC and MAC also) to view pics, rich-looking videos, and plenty of marketing info on the new four-wheeled feline. It works great on the iPhone, and with lots of new touch-enabled mobile phones on the way, Jaguar is smart to create a touch-friendly marketing site to feed the ever-growing population of mobile surfers.[Source:Jaguar]
IRVINE, Calif. November 29, 2007 – Jaguar continues its trend of being a leader in innovative media technology as it launches the industry's first broadband multimedia magazine specifically for Apple iPhone and iPod Touch users.
The largest Broadband 2.0 Video Network, 29HD Network, developed this unique spin on the traditional website for Jaguar. By going to www.jxfphone.com, iPhone and iPod Touch owners can experience the new Jaguar XF like never before. The broadband magazine features the XF in vibrant photos and dramatic videos, all cropped to perfectly fit the portable devices' displays and take full advantage of their widescreen format.
With just a tap of the screen, users can flip through the dynamic photos of the broadband magazine, each of which also features an accompanying video that can be viewed with just another tap. All content is editorial based and will be updated regularly as the XF's release date approaches.
The new 2009 Jaguar XF is the first production car that reflects the new design direction for the brand, and will go on sale in March 2008 with a starting MSRP of $49,975 (includes destination and delivery charges).
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Reader Comments (Page 1 of 1)
axium 10:01AM (11/30/2007)
The link doesnt seem to work. Neither my iphone nor my PC load the page. It just shows the XF picture but doesnt load further.
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Corey L 11:49AM (11/30/2007)
Didn't work on my Treo either.
GtAkReYz 12:59PM (11/30/2007)
I'm on a PC, but I suppose in an IPhone you're getting the same as I do.
Here, when you load the page, it shows the said XF image *and* a link in the middle of the image (spanning the whole width of it) that, if clicked, shows the next page. I suppose that's where you have to tap.
iPhoner 1:04PM (11/30/2007)
Looks great on my iPhone..The red button with the video is a cool feature.
Will Design for Food 5:41PM (12/01/2007)
Doesn't seem to work on my iPhone, but works in Safari on OSX.
Steve_S 10:50AM (11/30/2007)
Noticed a advert on my Tivo menu too. Like a mini website.
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Samurai Jack 1:09AM (12/01/2007)
OK, a pet peeve of mine. It's "Mac", short for Macintosh, not MAC. It's not an acronym. I know "l33t" PC types do this on purpose, but aspiring journalists that you are, you should know better.
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