• Nov 30, 2007
One of our readers pointed us to this page over at Dodge's website that contradicted our earlier post about the 2008 Challenger SRT-8's pricing, which was originally announced at $37,995 (including the $675 destination charge). We realize that inflation is a cruel mistress, but a bump in the sticker to $40,095 left us scratching our heads. A few emails back and forth between the people at Chrysler revealed that the SRT-8 was slapped with a $2100 gas-guzzler penalty that accounted for the discrepancy in price. Not a real surprise considering the 425 hp 6.1-liter HEMI V8. As a comparison, however, the Ford Mustang Shelby GT500 gets a $1300 consumption penalty, even with 75 more horses under the hood. A quick search over at fueleconomy.gov revealed that if Challenger SRT-8 owners are penalized $2100, that means that they'll also only be getting between 18.5 and 19.5 mpg in the combined cycle. We doubt that'll be a deterrent, but it's food for thought.


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  • 56 Comments
      Michael Murray
      • 7 Years Ago
      Power steering , power brakes , ac , 6 speed , rug on the floor . Keep the rest and cut the price .
      • 7 Years Ago
      Just like the GTO, the Challenger is set for failure right out of the door..40k for a Dodge is simply ridiculous..I doubt the people who're willing to shell out 40K will be shopping on a Dodge car lot anyway...Servicing the car will also be a major disappointment for it's owners...

      Oh, did I mention that this thing is Fugly!
      • 7 Years Ago
      gt500 starts at less than $100 more than the challenger (41k)

      ford wins again
      • 7 Years Ago
      Maybe its CND pricing, but even after all the adjustments, the Shelby works out to be a good 10k more than any SRT8 model available, and thats before the dealer screw.
      • 7 Years Ago
      I would just LOVE to see a good comparison between this and a subaru STi. I'm pretty sure the subie will beat it in 0-60, 1/4 mile, handling, braking, interior, and all the while getting better MPG.

      Did I mention it's $10,000 cheaper? And it has no gas guzzler tax?


        • 7 Years Ago
        I'd have to agree. I'd take a pimped-out Mustang over this anyday, or a Rally-class-ready STI. Christ, even a 335xi, and their usual repair bills.

        You know driving, for asphalt, snow, gravel, curves, tracks, courses, straightaways. You know: driving.

        The pony-car era is way over. Time for the imports. Again.
      • 7 Years Ago
      That's just too much. I'm a mopar guy and am seriously considering trading in a relatively new 2006MY non-mopar car for this, but for people like me that are seriously in this price range, there are lots of good options with plenty of power and amenities. The only thing that makes me want this car is the individuality and some dodge loyalty. When objectivity comes into play, this car loses. If they came out with this car a few years ago, another story.
      • 7 Years Ago
      Just for the record, the Barracuda debuted before the Mustang did. The Challenger was simply Dodge's version of the Barracuda. The 1970 models were the third generation in this lineage.
      • 7 Years Ago
      I'm one of the generation that had their formative years during the pony car era. At the time those cars represented a new direction from the post-WWII generation of cars - light, cheap and because they were so successful early on, big motors followed. As a result of the popularity there was the TransAm and that also help continue the sales.

      In the end there is only Mustang. The expensive and limited Shelby model is supported by cheaper variants. Dodge seems to be working this backwards.

      I'm not sure the market place is big enough to support all three again because there are just not enough old farts like me that can afford them at a $40K price point. We've moved on with different interests and comfort requirements. Yeah, they will sell enough to remain viable for the first couple of years, but after that what.

      Too expensive for the coffee can crowd and as gas passes through $3 on its way to $4, people are beginning to factor in economy vs. cost vs. performance. I'm just not optimistic that one of these optioned out at $45-$47K is going to find much of a market, and as far as I know, Mopar doesn't plan to sell these in the mid-$20s. I hope GM has learned from the GTO and does not allow Camaro to get out of hand, price wise.

      I admit to liking the looks and the clean lines, but if they don't let this high-end vehicle be supported by a volume car $20K cheaper it's dead before it gets out of the blocks.
      • 7 Years Ago
      well, now it's inline with all the other SRT8 cars/trucks.

      I'm more interested in the R/T. I just hope/wish a RoadRunner package is avail. (18'' wheels, great suspension, 5.7hemi, and NO BS like leather, nav, dualzone climate, power this power that)

      Not likely... but a low buck big bang car is what some of us want.
        • 7 Years Ago
        Won't happen. They'll sell all the $30k 5.7s they can make at a nice profit. Why offer a low-margin cheap version that would require additional development costs?
        • 7 Years Ago
        Wow come on how hard is it to get at least 22.5 mpg so people aren't taxed. Im sure there is some ECU that can help it achieve this.

        Whatever dodge I'll be test driving the G8 one day.
      • 7 Years Ago
      Man, if only someone could make a 400 horsepower coupe with a nice interior for low $30ks.
        • 7 Years Ago
        I was being facetious--I own an '06 GTO. It is indeed the sleeper, though. Fine by me, but not for everyone.
        • 7 Years Ago
        Someone did. It was called the Pontiac GTO. 400hp, $33,000, and a pretty nice interior. Unfortunately, it also needed a nice exterior to sell.
      • 7 Years Ago
      There is not one angle that flatters this car. Not one. Even Subaru can do at least one angle.

      It somehow manages to capture the awkward fat-guy-on-tippy-toes stance of the classic muscle car, tempered with the acres-of-featureless-sheetmetal look of a modern one.

      I don't get it. This company pens cars like the 300C and Magnum--nice detailing, great faux-chopped look and perfect stance--then they come up with creatures like this and the Sebring. Geeze, did Mercedes fire all the good designers.
        • 7 Years Ago
        It not a bad retro look and if it wasn't so big I would at least drive in one. But you can't say thats its a complete pig without sounding like you just have something against Chrysler and it sounds like you do.
        • 7 Years Ago
        For the record: I have nothing against Chrysler:

        * I really like the 300, Magnum, PT Cruiser and Pacifica. I especially like the Maggie and PT. I like the LH cars (especially the 300M) too.

        * I like the idea of the Caliber and Compass. I think the execution is a little off, but some dollars into the details and they'd be fine.

        * I can appreciate the minivans. Not my thing, but they're excellent at what they do. I do, however, really like the Sprinter.

        * Though they're really not my thing, I'm good with Jeeps and the trucks. I'm a Saab person, not a Jeep person.

        All that being said, I hate the Challenger. I don't like it on general principle, and I think replacing the Magnum with it makes me dislike it even more. I think it'll have maybe a few months--a quarter at most--of decent sales, then it'll tank to the point where the Magnum would have been outselling it.

        It doesn't have the Mustang and Camaro's clean look and, given platform sharing, it'll weigh a lot more than the Mustang does (dunno about the Camaro). It's a fine example of Schrempp and Zetsche's mismanagement of Chrysler.
      • 7 Years Ago
      "the whole point of this car to be big monsterous strong ass whoop any honda civics ass anyday type of car."

      Give me $40000 and I'll show all you Civic driving weenies a thing or two. It's good to have goals.
        • 7 Years Ago
        For 30k, the STi will probably rape the challenger, while getting better MPG.
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