• Nov 29, 2007
click above image to enlarge

When the next-generation Opel/Vauxhall Vectra debuts at the 2008 London Auto Show in July of next year, it will be called by a different name than the one we've known since 1988. General Motors announced today that its new mid-size family sedan will be called the Insignia, and its design will draw heavily from the well-received Opel GTC Concept that debuted at the Geneva Motor Show last March. For now, though, all we get is the above teaser shot of the car's swoopy rear taillight.

The new Insignia will be built at GM's plant in Rüsselsheim, Germany alongside other models using the Epsilon 2 architecture. The next generation Saturn Aura is also scheduled to switch from its current extended Epsilon platform to the Epsilon 2 architecture sometime around 2011. When it does, we expect the next-gen Aura a bonfied rebadged version of the Opel Insignia for sale in the U.S., which we don't mind since these two sedans aren't sold in the same country.

[Source: Autoblog Spanish]

PRESS RELEASE:

New Opel Insignia: New Name for a New Era

World premiere of new mid-size Opel in July 2008

Rüsselsheim. Opel's next-generation range of mid-size cars promises a radical step forward. The new model family, which makes its world premiere at the London Motor Show in July 2008, sets technology and design standards for the Opel brand and mid-size segment. To lead off the proceedings, Opel today announced the new model's name: Opel Insignia. The new Insignia family will be built at Opel's home plant in Rüsselsheim, one of the most state-of-the-art automobile production facilities in the world.

"Dynamic performance is one of the Opel brand's core values. In the new Opel Insignia, this defining characteristic is realized by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia's level of comfort and environmental friendliness is unrivaled even among considerably more expensive competitors," says Alain Visser, Chief Marketing Officer, General Motors Europe. With the Insignia, Opel continues pursuing its strategy of making advanced technology affordable for more customers.

When it comes to the new car's design, Visser says, "A closer look at our groundbreaking GTC concept car gives a good idea of how exciting Opel's new design language will be."

The beginning of Opel's modern mid-size heritage dates back to 1970 with the launch of the Ascona, which sold 4.4 million units over three generations. This was succeeded by the Vectra in 1988, heralding a new era of innovative models from Opel. With almost 5.5 million models sold to date, the Opel Vectra is one of the key players in the mid-size segment.


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  • 23 Comments
      • 7 Years Ago
      Wish they could change the tail-lamps... they look like the new Mazda6(s).
        • 7 Years Ago
        The new Mazda6 has the small trapazoid within a larger trapazoid design cue in the front headlights and tail-lamps... I think that is going to be their new signature look; probably on the next Mazda3 too.
      • 7 Years Ago
      What was wrong with Vectra? Actually GM should have brought the name over and call it Saturn Vectra and not Aura. Afterall they did bring the Astra name here.

        • 7 Years Ago
        I liked Saturn's pre-name designations. They were simple, and they promoted the brand well.

        Saturn S (S=Small; Small Coupe, Small Wagon)
        Saturn L (L=Large, Large Sedan, Large Wagon)

        Brilliant. Rather than a meaningless (G8? IS? MKZ? WTF?) or misleading (328i and 335i both with a 3.0L, MX-5 that seats 2 but a 5 that seats 7), it was a simple, logical system, it was nice and simple. You had the size of car, and then the trim level. Of course, being simple and comprehensible, it had to go.

        I'd hope the Vue was going to be the Saturn XL, but it didn't happen. Given that the Relay and Outlook would have been XXL and the Sky the XS, I guess it was for the best.
        • 7 Years Ago
        They don't sell shirts!!!!


        But seriously, I'm glad they switched to named. Better to say I drive an AURA (hate the capt, btw) than a Saturn.
      • 7 Years Ago
      GM has officially run out of names.
      The next Chevy will be called the 'Name'.
        • 7 Years Ago
        That's a funny comment, but its really a true statement. So many names have been copyrighted by companies for various products that many car names have to be recycled or invented from nonwords.

      • 7 Years Ago
      The interior of this car is fantastic. Hardly any GM anything inside. Hard to believe this is the Generals work of art.
      • 7 Years Ago
      Good looking car.
      • 7 Years Ago

      Maybe they could call it Opel Whatitsname.
      • 7 Years Ago
      • 7 Years Ago
      Isn't that copyright infringment since Best Buy owns the rights to the name Insignia? Just asking. Since I know they own rocketfish, insignia, and dynex. Ha ha I work there...
      • 7 Years Ago
      Are they going to sell these at Best Buy? I'm happy with my Insignia LCD TV....
        • 7 Years Ago
        Darn, you beat me to it! lol
        • 7 Years Ago
        Haven't your heard, Best Buy just bought GM :)
      • 7 Years Ago

      Earlier generations were called the Vauxhall Cavalier in the UK.
        • 7 Years Ago
        There's a name with negative brand equity in the North American market.

        Why, it'd be like bringing back "Taurus" or "Aspen".
      • 7 Years Ago
      I wonder why they are not calling it Aura.
      Its not like anyone uses that name accross the pod. Plus, it will save them from using different molds for the names
      • 7 Years Ago
      I prefer the name Aura over Insignie and Vectra actually. Vectra has that rental car sound like "Taurus", "Malibu", "Impala", "Sebring". At leat Aura rolls off the tongue smoothly without the harsh consanents.

      I'm hoping the next gen won't have the bad transmissions, the faulty steering and the abundant quality issues the current Aura has. Reminds me of my 05' CTS that lived at the sevice dept. fixing the esact same problems as the Saturn! What are the chances of that?
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