• Nov 26, 2007


Volkswagen's plan for the next ten years includes streamlining production, cutting development costs and creating four new platforms so it can boost sales to 10 million units a year and give Toyota a run for its money. Architecture development is key to that strategy.

The first – dubbed MQB – will underpin the majority of small cars and some of the "upper-medium" vehicles that the VW/Audi group produces, including everything from the V-Dub Fox to the Passat, the Audi TT and A3, and a handful of Seats and Skodas. The MQB platform will account for over six million vehicles a year when production hits full bore by 2018, and should reduce development times by a year and reduce costs anywhere between 25- and 40-percent.

Those same time and financial savings are also expected when VW begins production of its MHB platform that will underpin the rear-engine minicars based on the up! concepts we've seen at the last three auto shows. Another modular architecture is being developed for mid-engine sports cars for Audi, Lamborghini and possibly a lower-end Bugatti (oxymoron?), while the last platform – MLB – is already being used on the new A4 and A5.

The breakdown of each platform into its own "just right" size, from small to large, mini to luxury, will also allow the VW group to expand its lineup at a faster pace for niche vehicles and to accommodate the demand in emerging markets.

[Source: Automotive News – Sub. Req.]


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  • 13 Comments
      • 7 Years Ago
      I love it how VW and the media talk about Toyota being overtaken by Volkswagen.... GM is 2/3 the way though its' turnaround project, and I believe they will continue to be competitive.

      Rather than this epic 2 way struggle between Volkswagen and Toyota that the automotive media is focusing on, it will probably be a 3 way struggle between GM, Volkswagen, and Toyota. They would be followed by 2nd tier automakers-Nissan, Ford, Honda, Chrysler (Maybe?), & Hyundai/Kia. The winner in all of this competition-the consumer.
        • 7 Years Ago
        Chrysler is definitely not Tier 2 material right now. In 5 yrs when a Geely or Renault buy them, then it will be time to revisit that comment.

      • 7 Years Ago
      Hyundai outsells Honda worldwide.
      • 7 Years Ago
      Didn't VW declare the EXACT opposite plan a couple years ago? It went something like "we want to put VW and Audi on different platforms to create different brand identities".

      Good one, guys.

      At least the Porsche folks know what they're doing now...
      • 7 Years Ago
      based on car production only minus light trucks VW is already 3th largest close behind GM
      Toyota has produced ~7,0million cars in 2006
      GM has produced "only" ~ 5,9 million cars in 2006
      VW has produced 5,5million cars in 2006
      Ford world wide number 3 has build only ~3.9million cars..the rest of its production are light trucks.

      Getting second largest CAR producer should be no real problem for VW..passing Toyota is something different
      • 7 Years Ago
      So that finally means less Wabbit variations? Finally!!! I lost track of how many different cute chick-hatches they made. Still, sad about the Iroc. That would've easily stood out in their lineup...
        • 7 Years Ago
        Standart, GTI, R32. Thats three. Hard to lose count.
        • 7 Years Ago
        in the us, yes.
        over in europe they have...
        golf variant (our jetta wagon)
        golf plus
        gti
        r32
        crossgolf
        and regular golf.
      • 7 Years Ago
      I would think that the focus should be on building quality cars, not becoming the "top dog" via simply pumping out millions of vehicles.
        • 7 Years Ago
        Until VW does an impressive overall redesign of the "NEW" Beetle, I cannot see any boost in global sales that would approach Toyota's numbers.
      • 7 Years Ago
      I've read from CAR that Porsche would share the next Boxster platform with the next New Beetle redesign, with plans to return to rear engine config....

      With these push for economies of scale in new platform sharing, big thanks to Porsches' technology and it's quest for full control of VW...there is a big chance that the rear engined MHB cars would come into fruition.

      (((thinking)))...Karmann Ghia....Karmann Ghia!
      • 7 Years Ago
      What does it matter, VW will produce more cars that they feel you are priveledged to drive. Great.

      Hail to the people's car...

      Bitter, why yes after VW roadside assistance left me at the side of the road because I was not "technically" stranded. They said I was within 5 km of home and therefore could walk home if need be. The car was dead, the electrical shut off and the car was not going anywhere but based on a 5 km walk I could have made I was not stranded.

      So thank-you VW for making more cars it is just what we need!
      • 7 Years Ago
      Here it is several weeks later and Volkswagen is still prattling on about beating Toyota. They must be using some potent time-release medications in the VW boardroom. Talk is cheap they say.
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