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Chrysler debuts are legendary among the automotive press, particularly the shows that the company puts on at the North American International Auto Show in Detroit every January. In the past, they've driven through plate glass windows and drowned an unsuspecting automotive press in a sea of confetti (for the Aspen, of all vehicles). This January the automaker will be unveiling the 2009 Dodge Ram, its best selling and arguably most profitable vehicle. The stakes are high for grabbing and holding the attention of the automotive press, so Chrysler LLC is reportedly exploring the idea of herding cattle down Jefferson Ave. in downtown Detroit to herald the new Ram's arrival. Though people from Chrysler LLC and the city of Detroit are playing dumb and claiming to know nothing about the idea, the Detroit Free Press says it has on good authority that the spectacle is in the planning stages. Perhaps Chrysler will donate a couple of new Rams to the city of Detroit for the cleanup effort after this stunt. They could show off the Ram's increased payload by filling its bed to the brim with manure, and you know we'd post on that.

[Source: Detroit Free Press via Winding Road]


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    • 1 Second Ago
  • 17 Comments
      • 7 Years Ago
      Because there is nothing better in the bitter hell that is Michigan in January than to take a bunch of animals on a death march in sub-freezing weather.
        • 7 Years Ago
        No kidding- I'm sure the cows would be OK, but it can be downright miserable along the river in Jan. Who wants to go see that?
        As for a reason to buy a Ram- Cummins- need I say more.
      • 7 Years Ago
      "They could show off the Ram's increased payload by filling its bed to the brim with manure"

      Then the outside could match the inside of that POS. Seriously, who in their right mind buys the Ram over the F-Series or Silverado? Their interiors are awful, quality sucks (blown transmission anyone?), I guess they have their lifetime warranty.....

      It will be funny to see when the first "lifetime warranty" vehicles hit the 5 year mark (for the mandatory dealer inspection) and the owners get to see a $5k maintenance bill that either has to be done or their warranty is voided.
        • 7 Years Ago
        what the he** are you talking about. NO ONE has seen the next Ram, so how can you comment on ANYTHING about it? You, sir, are an uninformed idiot with a personal bias against these trucks
        • 7 Years Ago
        Yes I do have a bias against these trucks.

        Dodge trucks are the biggest crap trucks out there. Maybe the '09 will be better but the last two generations were junk.

        That being said, I'd still take one over the Toyota or Nissan but that's not saying much.
        • 7 Years Ago
        Mike,

        I'm assuming that you have never owned a Dodge Ram. I've had a few; six to be exact since the new model first bowed in 1994. I had five of the ancient body style before that, all purchased new.

        so when is that transmission supposed to blow? my '97 2500 V-10 had 604,000 miles when I sold it, without ANY repairs of any kind, including internal engine OR transmission work, just regular oil AND transmission fluid changes.

        my '03 3500 V-10 had only 230,000 miles when I sold it last year; again, no repairs of any kind, with the exception of a fuel return hose ($108 at the dealer, including installation) at 180,000 miles. this truck still had two of the orignal six tires, and all of the original brake pads.

        my '06 doesn't have that many miles (a little over 50,000), and again, not one trip back to the dealer. I keep buying the extended Chrysler warranty every time, but have never used it once, and don't expect to.

        you've obviously never talked to many Ram owners, as their reliability is legendary. I sell collector car parts for a living, and from the time I shut my door and turn the key here in Arizona, I won't see home until I've driven at least 7,000 miles.

        my last trip was a little longer than that; first, from Phoenix to Seattle, and then my next stop was in northern New Jersey, then down to Florida. do you really think I would be driving something remotely unreliable??

        and what trucks do you see out there really working, out in the middle of nowhere? it's always a Dodge. I'm not talking about Home Depot half-tonners here, but one ton duallys. Ford may sell more, but there have been nothing but problems with their diesels.

        the Cummins diesel Dodge has used since 1989 has had a far better track record by far, with no catastrophic failures, or flame-shooting exhausts.

        AZMike
        • 7 Years Ago
        I have had one of each of the last 2 generations, and they wre flawless. My '96 had 125,000 trouble free miles when I traded it in on my 2003, which had 100,00 trouble free miles when I traded it in on my 06 Jeep Liberty, which at 25,000 miles has also been flawless. You can't go by what you hear all the time...you get your facts all skewed.
      • 7 Years Ago
      Can't wait to see more info on the new Ram. My '05 (4.7 6-spd manual)has been the best truck I've ever owned. I use it like a truck, haul and RV, firewood, whatever. So far, 50K miles, not even time for brakes yet. Should call it the Tonka.
      • 7 Years Ago
      Huh? Isn't a ram a male sheep? (logo/hood ornament with "curly" horns, for example - not a "bull" or "steer").

      Oh well, who's gonna know the difference anyhow? Not like the target audience is ranchers or farmers or ...
      • 7 Years Ago
      People buy Rams for one reason:budget. A dealer will give you 10 grand off on some 08 Rams, and I would take a $20,000 Ram SLT 4.7 anyday vs. spending 5 grand more on something else.
      • 7 Years Ago
      If only consumers could be herded into Dodge dealerships so easily.
      • 7 Years Ago
      Is this a totally new Ram, or a refresh?
        • 7 Years Ago
        MANURE!!!
        I HATE MANURE!
        • 7 Years Ago
        totally new from the gorund up
      • 7 Years Ago
      This is pathetic. Couldn't they think of something better and at the same time leave these cattle alone.
      • 7 Years Ago
      Legendary? Perhaps for the schlock factor, the boredom- and wince-inducing "skits" they always run, and the throng of "gimmee, gimmee" media that run for the freebies distributed afterwards.

      And, yes, I'm a veteran of a number of Detroit shows. And the hokey to news factor is always waaay over to the hokey side of the meter.
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