• Nov 26th 2007 at 1:53PM
  • 24
click above image to view a few more shots of the first Jaguar XF

Is today the dawn of a new era for Jaguar or just another 24 hours of circling the drain? The very first Jaguar XF sedan rolled off of the production line today at the company's Castle Bromwich plant in jolly old England, so what happens next is anyone's guess. The car is a Vapour Grey 4.2L V8 SV8 model (that's the supercharged one) and surprisingly will not be sold to the public. Despite Jaguar desperately needing the profit from every car sold, the first one is being donated to the Jaguar Daimler Heritage Trust collection. The rest will go on sale next March in 66 markets, including the U.S. where interest in the new cat is high, at least for a Jaguar. That's a bit unfair, as the XK and XKR are gems that garner quite a bit of praise, from us included. Nevertheless, until Jaguar starts delivering the XF, we can't say whether it follows in the footsteps of the forgettable S-Type it's replacing or aspires to be the four-door version of Jaguar's wonderful coupe.

[Source: Jaguar]



Castle Bromwich, West Midlands, 26 November 2007 – Today marked the beginning of an exciting new era for Jaguar Cars as the first Jaguar XF rolled off the production line at the company's Castle Bromwich plant.

The XF, which is available to order now, has already been heralded by some of the UK's most influential motoring publications for its stunning new design language, winning Autocar magazine's 'Design of the Year' award and the 'Interior of the Year Award 2007' from CAR magazine.

The first production car, a Vapour Grey 4.2 litre SV8 has been donated to the Jaguar Daimler Heritage Trust collection and will go on display alongside some of Jaguar's most prestigious and memorable vehicles ranging from the oldest surviving Daimler, the 1897 Grafton Phaeton to the stunning 1974 E-Type – the last ever built.

More than 500 employees from the plant gathered to watch Sir William Lyons' grandson, Michael Quinn, drive the car off the end of the Trim and Final production line. He said: "My Grandfather would have been immensely proud today. The new XF is a car that truly represents the core values which have lain at the heart of this great brand since its foundation in 1922 and I am thrilled to have been asked here today to witness this historic event from the best seat in the house!"

Jaguar has invested significantly in the new facility at the Castle Bromwich plant to ensure that the new XF is built to even higher standards than the S-TYPE – a car that was widely recognised for its excellent build quality and performance. Commenting on the introduction of this new model, Richard Else, Operations Director at Castle Bromwich, said: "Today is a significant milestone for Jaguar and a very proud moment for the Castle Bromwich team who have worked tirelessly to ensure this car delivers the highest levels of quality and refinement customers have come to expect from Jaguar."

The Jaguar XF will be exported from Castle Bromwich to 66 markets worldwide with the first UK customers taking delivery of their cars in March next year. The range starts with the Luxury 2.7 litre diesel at £33,900 rising to £54,900 for the 4.2 litre Supercharged 'SV8'.

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    • 1 Second Ago
      • 7 Years Ago
      The exterior isn´t very cool but the interior is.
      • 7 Years Ago
      I was totally underwhelmed with this car till I saw it in person at the San Francisco Auto Show (-and was I shocked they got something this new at that dorky show!)

      It looks very tight, rich, modern. I despised the lights in photographs, but in person, they're quite good. Why it shoots so much differently is a mystery, but it is quite handsome. Makes Mercedes look like a Buick.
      • 7 Years Ago
      Ford is now done with Jag-This vehicle looks like there was absolutely no thought process behind it-They need to sell Jag to a British Equity firm that can restore it's prestige and true classy design. This vehicle looks like the FWD Mercury Cougar and their going to ask $60-75,000 for this?-be for real!
      • 7 Years Ago
      Although I do agree with the unfortunate headlight, to appreciate the gorgeous nature of this car, you really have to experience this car by looking, touching, and feeling it in person, not just thought the images on computer screen. the rear end of XF is simply beautiful with nice surface volume and graphics.

      also, once you sit inside, you can see how much focus were given to attention-to-detail. everything you see, touch feels expensive and well thought out. the touch on/off overhead map lighting, touch open glovebox compartment (they even calculated the accidental touching, so it only opens when intended), rising shifter selector, and motorized vents opening are among many that will 'wow' potential customers.

      hopefully, their marketing effort will match the exceptional quality of the car.
        • 7 Years Ago
        not just 'through'
      • 7 Years Ago
      Why does this new Jags snout look eerily similar to an old 97 Hyundai sonata? Can't be a good thing when that is selling for 3x the price.

      • 7 Years Ago
      It’s amazing how the intrusion of the top of the circular headlamp into the hood changes the look of the car. Cover it in the photos and the front end looks down right menacing. Leave it as is and it just looks goofy. What were they thinking!
      • 7 Years Ago
      While I haven't seen the production car in person just yet, I've got say that I'm just disappointed that the concept didn't make it to the floor. While very few ever make it that far, that concept car was the stuff dreams are made of, and I honestly believe it could have been Jaguars savior, because it was on the level of something Bruce Wayne would drive up in. I'll reserve judgment on the production model, but man I think Jaguar has made a mistake not keeping 95% of that concept in tact. Even Chevy seems convinced that a C-Pillar mod is the only major change needed on the Comaro, so why can't Jaguar suscribe to that line of thinking?
      • 7 Years Ago
      This car will succeed because it looks much better in person than in photos. I wonder how many posters here are in the car's demographic anyway. While I liked the concept's headlights too (as so many of you are disappointed in the headlights), as was noted, you can't do everything in a production car that you can do in a concept. What, would you rather have sealed beams or halogens on a car that could cost $70K?

      I really believe when this car is seen on the road, it will be a sensation. I trust Ian Callum.
      • 7 Years Ago
      They had to change the headlights from the concept. Do you know how I know this? Our service rep who does Jags and Land Rovers asked the designers about that during their initial introduction to the XF.

      The original plan was to use the exact same headlight design on the production car as the concept used. While they were doing the initial production design and testing they ran across a problem. Those thin cats eye headlights built up too much heat. Those bi-xenon bulbs burn very, very hot. They tried keeping the shape of the lens the same and using larger heat sinks and tried slightly modifying the shape of the lens but it didn't work.

      The lens would eventually start to get so hot that it would melt and distort and in the most severe circumstances it would catch fire. They had to increase the size of the lens in order to vent all the heat.

      There are certain things you can do with a concept car that you just can't do with a production vehicle and I accept that. The headlights are the only thing I think they missed on the XF and I can live with them.
      • 7 Years Ago
      Isn't there a Japanese word for a woman who is "pretty in the back, ugly in the front"?
      • 7 Years Ago
      i'm keeping my fingers crossed for the big cat.
      • 7 Years Ago
      The conventional wisdom--at least at Jaguar--is that the XF is going to be the miracle cure to turn the marque around. I'm not so sure that it will live up to those high expectations.

      It's a really well executed vehicle (with the exception of the headlights, which they screwed up from the concept car) but I'm not sure that BMW, Lexus and Mercedes owners are going to make the switch.
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