The codes are not going to be easy to develop. As ACEA spokeswoman Sigrid de Vries told Automotive News Europe (subs req'd), "It's a rather complex situation, with differences in each country according to national culture and tradition." The automakers will need to develop something, though, because the European Parliament recommended last month that automakers must "devote 20 percent of their broadcast, print and internet ads to tobacco-type warnings about the fuel consumption and carbon footprint of their cars," ANE reporter Tom Armitage writes. Just how clear these disclaimers will be is something we'll be looking forward to deciphering.
[Source: Automotive News Europe / Tom Armitage]