click above image to view video
It's that time of year again when Santa can be seen in the same store window as jack-o-lanterns and Thanksgiving turkeys. But it's also the time when you can see car sales reps trying their best to get rid of year-end stock. They get a little crazy, and you might say, act like maniacs.
We assume this is what Kia's PR team attempts to invoke with its new ad campaign featuring a reworked version of the song "Maniac" set to the same choreographed dance Jennifer Beals performed oh-so-flawlessly in the movie Flashdance. As the impassioned and perspiring Kia salesman dances around the showroom tossing keys to satisfied customers, the song plays with lyrics like, "He's a maniac . . . and he's selling like he's never sold before."
It's a fun little commercial with a memorably classic tune for a soundtrack and tributes to Flashdance that will at the same time make you cringe and smile. One thing's for sure, though: if Jennifer Beals were dancing like that at a Kia dealership, we might be interested in an '07 Optima.
[Source: Kia via Adage]
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Reader Comments (Page 1 of 2)
Robert @ Nov 20th 2007 8:18PM
I work for Toyota. Why can't Toyota come up with something funny like this? Their ads are nothing but cornball garbage.
Whitie @ Nov 21st 2007 5:50AM
Hard to argue with the success of Toyota ads. The Japanese have the US buyer pretty well figured out.
BTW, one clarification.. Jennifer Beals did not do the dancing in the 'water scene'. It was her body double, the same person who did all the dance scenes.
PiCASSO @ Nov 21st 2007 8:23AM
Here's a commerical air'ed in Ontario, Canada for Toyota dealerships. Hit the play-button at the bottom left of the video to start:
http://v2.vidman.ca/video/toyota_rave.html
Very creative... I just wished it was a better copy out there.
Chris @ Nov 20th 2007 8:50PM
And here's a much better one. Flashdance rip off, not car ad.
http://www.youtube.com/watch?v=hJ5vaUVXRto
importjap @ Nov 20th 2007 9:02PM
*runs away screaming*
paul34 @ Nov 20th 2007 9:10PM
I have to admit, I lol'ed! Not bad!
A&W @ Nov 20th 2007 9:39PM
Me too. That guy deserves an award.
EquinsuOcha @ Nov 20th 2007 9:43PM
The biggest question is, can he take off his bra while keeping his shirt on?
RobZ4 @ Nov 20th 2007 9:56PM
Well that was pretty gay.
BLS @ Nov 20th 2007 10:03PM
Man... he just sold me 3 Rondos and an Optima.
AZ @ Nov 20th 2007 10:05PM
ROFL
lithdoc @ Nov 20th 2007 10:11PM
A deal like you never seen before - 0% financing + $500. Are you sure its the first time that such deal exists, Kia?
Drewe @ Nov 20th 2007 10:26PM
If that's what my Kia dealer is going to do, I'm gonna buy something else :D
Drewe @ Nov 20th 2007 10:27PM
Oh, wait, I am going to buy something else.
Entertaining none the less... Though it really should have been a female dancer for more effect!
Dustin @ Nov 20th 2007 11:00PM
haha awesome
Toy Yoda @ Nov 21st 2007 1:16AM
If it was a female actor, it wouldn't have been as funny. I just wish Chris Farley was still around to do this ad.
Still, really funny stuff.
geo.stewart @ Nov 21st 2007 7:09AM
that would be perfect.
Chris Farley and Patrick Swayze doing the chippendales skit was one of the top 10 on SNL.
theguru @ Nov 21st 2007 1:28AM
That chick gave me an erection
Egisto Soldi @ Nov 21st 2007 4:06AM
Oh, I hope great selling for Kia. That's a spot! I see too much boring spot of others... So Kia politics is full: good cars, low prices, spot... http://autoinsight.blogosfere.it/2007/11/spot-tv-flashdance-kia-fa-rima-con-fantasia.html
geo.stewart @ Nov 21st 2007 7:11AM
on the 07 sportage and optima? yeah, I'm pretty sure.
not that there wont be better deals mid-december