Filed under: Marketing/Advertising, Videos, Kia
VIDEO: Kia mimics Flashdance in disturbing year-end sales ad
click above image to view video
It's that time of year again when Santa can be seen in the same store window as jack-o-lanterns and Thanksgiving turkeys. But it's also the time when you can see car sales reps trying their best to get rid of year-end stock. They get a little crazy, and you might say, act like maniacs.
We assume this is what Kia's PR team attempts to invoke with its new ad campaign featuring a reworked version of the song "Maniac" set to the same choreographed dance Jennifer Beals performed oh-so-flawlessly in the movie Flashdance. As the impassioned and perspiring Kia salesman dances around the showroom tossing keys to satisfied customers, the song plays with lyrics like, "He's a maniac . . . and he's selling like he's never sold before."
It's a fun little commercial with a memorably classic tune for a soundtrack and tributes to Flashdance that will at the same time make you cringe and smile. One thing's for sure, though: if Jennifer Beals were dancing like that at a Kia dealership, we might be interested in an '07 Optima.
[Source: Kia via Adage]
Reader Comments (Page 1 of 2)
Robert 8:18PM (11/20/2007)
I work for Toyota. Why can't Toyota come up with something funny like this? Their ads are nothing but cornball garbage.
Reply
Whitie 5:50AM (11/21/2007)
Hard to argue with the success of Toyota ads. The Japanese have the US buyer pretty well figured out.
BTW, one clarification.. Jennifer Beals did not do the dancing in the 'water scene'. It was her body double, the same person who did all the dance scenes.
PiCASSO 8:23AM (11/21/2007)
Here's a commerical air'ed in Ontario, Canada for Toyota dealerships. Hit the play-button at the bottom left of the video to start:
http://v2.vidman.ca/video/toyota_rave.html
Very creative... I just wished it was a better copy out there.
Chris 8:50PM (11/20/2007)
And here's a much better one. Flashdance rip off, not car ad.
http://www.youtube.com/watch?v=hJ5vaUVXRto
Reply
importjap 9:02PM (11/20/2007)
*runs away screaming*
Reply
paul34 9:10PM (11/20/2007)
I have to admit, I lol'ed! Not bad!
Reply
A&W 9:39PM (11/20/2007)
Me too. That guy deserves an award.
EquinsuOcha 9:43PM (11/20/2007)
The biggest question is, can he take off his bra while keeping his shirt on?
Reply
RobZ4 9:56PM (11/20/2007)
Well that was pretty gay.
Reply
BLS 10:03PM (11/20/2007)
Man... he just sold me 3 Rondos and an Optima.
Reply
AZ 10:05PM (11/20/2007)
ROFL
lithdoc 10:11PM (11/20/2007)
A deal like you never seen before - 0% financing + $500. Are you sure its the first time that such deal exists, Kia?
Reply
Drewe 10:26PM (11/20/2007)
If that's what my Kia dealer is going to do, I'm gonna buy something else :D
Reply
Drewe 10:27PM (11/20/2007)
Oh, wait, I am going to buy something else.
Entertaining none the less... Though it really should have been a female dancer for more effect!
Reply
Dustin 11:00PM (11/20/2007)
haha awesome
Reply
Toy Yoda 1:16AM (11/21/2007)
If it was a female actor, it wouldn't have been as funny. I just wish Chris Farley was still around to do this ad.
Still, really funny stuff.
Reply
geo.stewart 7:09AM (11/21/2007)
that would be perfect.
Chris Farley and Patrick Swayze doing the chippendales skit was one of the top 10 on SNL.
theguru 1:28AM (11/21/2007)
That chick gave me an erection
Reply
Egisto Soldi 4:06AM (11/21/2007)
Oh, I hope great selling for Kia. That's a spot! I see too much boring spot of others... So Kia politics is full: good cars, low prices, spot... http://autoinsight.blogosfere.it/2007/11/spot-tv-flashdance-kia-fa-rima-con-fantasia.html
Reply
geo.stewart 7:11AM (11/21/2007)
on the 07 sportage and optima? yeah, I'm pretty sure.
not that there wont be better deals mid-december
Reply