- Nov 20, 2007
Rendered Speculation: CTS Wagon to show at Detroit, CTS coupe to follow
We can't say it strongly enough: Cadillac, do it. And in case that still wasn't enough: we double dog dare you. Cadillac wants its new CTS to swipe buyers from both BMW and Mercedes. Sure, the CTS is COTY, but -- and with all due respect to Motor Trend -- no one buys a 3-Series or C-Class because it wins COTY. The fact that Cadillac doesn't want to offend its core buyers attract new, trendy import buyers with a single four-door sedan is a challenge that we have yet to see anyone overcome. And certainly not a challenger starting from Cadillac's perceived image.
If Cadillac really wants to show the coastal metropolitan crowd that it's serious, it needs to offer more than one great choice of car. A coupe, a wagon, and throw a diesel in, as well... those are great places to start.
[Source: World Car Fans]