• Nov 20, 2007
In an article in Automotive News about Toyota's opposition to a maximum speed limit on Germany's autobahn, the publication's Deutsch counterpart, Automobilwoche, reported that Toyota intends to bring the Celica back to market sometime in 2009. The only semi-sporting model in Toyota's lineup was killed in 2005 both here and abroad, and although it doesn't mention sales in the U.S., it stands to reason that if Toyota does decide to revive the Celica, a model here in the States would be a distinct possibility.

What form the new Celica might take is open to debate, but the recent rumblings of a low-cost RWD model might hint at the future. If Scion gets the rumored rear-driver, is it too far of a stretch that an upmarket version could don the Toyota emblem? In short: we hope so.

Thanks for the tip, Dylan!

[Source: Automotive News – Sub. Req.]


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  • 29 Comments
      • 7 Years Ago
      they are getting ready for the switch to sport coupes,like mustangs,camaro etc in NASCAR old BUSCH series now call allstate series
      • 7 Years Ago
      Farris.... Response to the Genesis...?/Tiburon? 350Z....G35/37....2000..... Mits EVO ,Sky, Miata, Solstice and other "sports" cars....TM had a few in the past and dropped out ....I guess they see there IS a market for a fun , driving class of vehicle.
      The future Camaro, Mustang, new Dodge if it comes to fruition,,,etc etc
        • 7 Years Ago
        I'm sending you back to English 101 for a refresher.

        WTF did you just try to say?
        • 7 Years Ago
        he said that there are at least 10 other cars on the market that are like Celica, not just upcoming 350Z competitor from Hyundai.
        • 7 Years Ago
        Thanks spw,
        You understood my message...
      • 7 Years Ago
      Its a start for Toyota. They need to make it different from the Scion TC whatever they create. That has the low end of the market.
      • 7 Years Ago
      It's about time. FF or FR isn't even the issue really just make a sports car and make it fun and cheap...

      How they can have an F1 team and no sports cars is a mystery, and how they think they can go from no sports cars to selling the Lexus LF is confusing. Sports cars are bred not made.
        • 7 Years Ago
        true statement and one that Toyota does not get.
        Toyota's current appliance mentality keeps them from producing something spectacular.

        The IS-F is just a sign of how far off the mark they are.
        Anyone expecting something spectacular is wearing beer goggles. Heck toyota thinks the Corolla S is a sports sedan.

        • 7 Years Ago
        you guys are full of it

        if you really think that toyota is incapable of making a good sportscar because they dont have one now, you delusional. nothing stopping them from hiring the right people and giving them the resources to get the job done. lord knows they have the money.

        im not saying that they will, just that history is overrated. hell, look at hyundai!
        • 7 Years Ago
        Toyota had three fun cars (the IS300, Celica and MR2) until very recently, and the Supra before that:

        The IS300 was a more red-blooded sports sedan than the 3-Series of the time. It got criticized for being "not Lexus enough"

        Say what you will, the last-gen Celica had excellent steering, a rev-happy engine, great suspension tuning and weighed very little. Between four-door pocket rockets and the SUV craze, the market dried up.

        The MR-2 was the cheapest mid-engine you could buy. It could handily outdo a Miata of the same vintage, even if it was a little scary. Brand snobbery killed this one: anyone who wanted this kind of car was going to drop the money on a Porsche Boxster instead. For most people, it wasn't practical.

        Toyota has built sportscars, but people didn't buy them in quantities that would make them profitable. It's the same reason we lost the Z, RX-7 and the F-Bodies: a tanking economy, rising insurance, SUVs and an aging market that, if it wanted sportscars, wanted them detuned for comfort and with a shiny badge on the nose. What little of this market was left got eaten by the WRX and it's ilk.

        Don't blame Toyota for being an appliancemaker, they were doing what everyone else was doing at the time: cutting their losses and moving onto greener pastures.
      • 7 Years Ago
      "The only semi-sporting model"? Really? So the MR-2 doesn't count?
        • 7 Years Ago
        The last model year for the MR2 in the US was 2005.

        http://en.wikipedia.org/wiki/Mr2
        • 7 Years Ago
        I'm a Toyota fanboi for pointing out that Toyota sold more than one sporty car during the 2005 model year? LOL

        Dude, you might not have been able to drive yet back in 2005, but it wasn't that long ago.
        • 7 Years Ago
        The MR2 was killed off a few years back. I'm not sure of the year, but I'm fairly certain it was a before the Celica was killed.

        And does anyone else think this *could* be a response to the Hyundai Genesis?
        • 7 Years Ago
        Farris:
        "And does anyone else think this *could* be a response to the Hyundai Genesis?"

        +1
      • 7 Years Ago
      Toyota has a long history of performance and sports, a new sports car wouldn't come out of nowhere. Hyundai dosn't have that same history. Besides that I think most people will recognize the history is with the people, not the brand.

      Toyota really needs something to stir intrest in the brand too. Their cars are "appliances" because that is what drives the market and it works well for them. But the increase in available sports models should say something to them. They need to compete.


      Toyota, give me a FR Celica like the originals with the availability of a GT-Four that appropriately lives up to it's name, available here in the US. Am I asking too much?
      • 7 Years Ago
      The MR2 Spyder was a good car???? To who?

      It was a good handler, and pretty quick, I will admit it. because it was light and mid-engine/RWD. It would be hard to build a car in that configuration that ISN'T a good handler, if the car is built strong enough to stand on it's wheels.

      It is faster than a stock miata, but can't be tuned anywhere NEAR as fast as a tuned miata with a turbo or a supercharger. Lotus is just now doing those sort of things to that Toyota-based I4, and for much more money. And at least the Elise/Exige looks hawt, and weighs even less, with better suspension than the MR2 Spyder, and makes no bones about being a trackday special.

      In every other measure besides handling, The MR2 Spyder it was poor, to the point of being unacceptable.

      The interior was bland, and populated with a lot of low-rent dimpled plastic. There was NO appreciable interior storage, save for hard-to-access cubbys behind the front seats. And that is the only storage in the WHOLE CAR.

      The exterior was bland, also. Not horrible, but a definite let-down after the 2nd-gen coupe. In light of the absolute impracticality of the car, why was it not a knockout, appearance wise? No practical reason... As I said, at least the Lotus is a looker.

      The MR2's stock engine was NOT the Celica GT-S VVT-Li engine, just the GT's VVT. Why? Probably fleet fuel efficiency ratings, or some bureaucratic BS.

      We test drove one, and ended up buying a Miata. The miata handles very nearly as well, easier to work on with more support, has more torque, and is easily packed for a weekend trip for two, and looks great, like a classic roadster. I know from many personal experiences of taking weekend trips. No way that would happen with an MR2.

      The MR2 requires the passenger to hold the cargo, or find alternate means of transportation, while the cargo gets the passenger seat. That is unacceptable, when the front hood covers nothing but a sea of plastic underneath, with a compartment that holds the spare tire, and nothing else of any size. The MR2 coupe, and the boxster both have two trunks. The MR2 Spyder has NONE.

      A car is not a good car when it is too impractical to drive anywhere at any time, and doesn't redeem itself in other ways, like say, being a race car in street clothes. It doesn't even handle all that well while sitting still in the garage, due to practical needs for some other vehicle.

      For one driver with NO passengers, maybe it might be driveable on a daily basis, but how many people are going to buy that? Maybe it would be a good second-hand SCCA club race car, but people have to buy it new for it to be available later as used. And the Miata has more SCCA racing support, including it's own spec class.

      the 1st, and especially the 2nd generation MR2s were great cars. The spyder could have been, had it been designed by a person who knows cars, rather than by a bureacuratic committee that hampered it's practicality and appeal.

      I also have no idea why the Celica GT/S abruptly disappeared, it seemed to have been doing well. The reasoning that I have heard, is that the tC was on the drawing board, and was coming to the market with a less expensive camry-based drivetrain, and the Celica was cleared to make way for it, and not to show it up with a better, sportier engine.

      It would be interesting to see if the RWD coupe that has some Subaru DNA is what arrives as the new Celica.
      BTW, IIRC, the AE86 was a body code for the 2-door hatchback RWD car that was actually badged as a Corolla, in the mid 80s. AE86 was not a model trade name. Celica is off the market, and would make sense to be re-opened for that rumored car, differentiated by RWD from the tC.
        • 7 Years Ago
        Interesting that you say that...

        Most people seem to love the latest MR-2, and see it as a return to its original roots, rather than the distanced and insulated feeling of the 2nd gen.

        If you are complaining about the *practicality* of the MR-2 being not up to par with the MX-5, then you dont get it. It's not supposed to be practical...

        Do you complain that the V8 Mustang can't compete with a Camry on fuel economy? The MR-2 isn't designed for practicality!

        Granted, the MX-5 is brilliant, but it's a different type of car.
      • 7 Years Ago
      Toyota really needs to get their act together in a big way. They are on the verge of the making the same mistakes that screwed the US industry. Too many overlapping products, too many niche vehicles, nothing very exciting.

      If Scion is the "youth" brand, it should get a nice small FR coupe. An AE86 replacement would be pretty much perfect. The current Celica and tC are too close together as is. The whole point of Scion was that they could free themselves of the Toyota reputation of soft, floaty boring cars, but they keep just messing things up.

      My dad will only buy Toyota's, but I really can't help but hate them because their cars are soulless... And when they try making something sporty (MR-S), they do it poorly and then claim that the market is not tenable.
        • 7 Years Ago
        Haha, it was the MR-S when I was living in Japan. MR2 Spyder in the US. I forgot about that.

        And I think that marketing research is the problem. What people say and what they want aren't always the same thing. The new Scion cars are the "safer" choices, meaning that they are far more conventional and less interesting. The Scion brand probably won't live through another iteration if that is the direction they go in, no point to it really if they are just going to be conventional Toyotas with a different label.
      • 7 Years Ago
      Whatever it takes. Whether it be the Celica Supra or AE86, Toyota needs to get busy.
      • 7 Years Ago
      They'd better hurry because Hyundai is taking over the world.
      • 7 Years Ago
      Hey, what's that picture of the new Skyline GT-R doing up there? Oh wait, nevermind.

      Seriously though, the Celica name has over 30 years of history. A new one, especially with RWD and a little first-generation, retro style thrown in, could be a huge success. It remains to be seen if Toyota has the ball$ (and common sense) to do it.
      • 7 Years Ago
      Celica disappeared because its potential buyers at that time complained, "Gas is so cheap. Why didn't Toyota put a 300 hp GT-FOUR engine in it?"

      Nowadays, many of the current Celica drivers appreciate its fuel economy and the engine that is more than adequate to its low weight.

      Hyundai Genesis is a gas guzzler compared to Celica.
      Honda is rolling out hybrid sporty CR-Z, it's a hint for Toyota.
        • 7 Years Ago
        Genesis with 300hp is a Ford Mustang and Z 350 competitor.
        People who outgrew Celica buy Z and their first question, "Why does it make only 15 mpg?"
        • 7 Years Ago
        The hyundai genesis isnt even out ..how the hell do you know if its a gaz guzzler

        i heard the engine will produce more HP while increasing fuel efficiency
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