The winner of the phone-in sealed bid auction will get to kit out an R8 with the help of architect and interior designer Tony Chi, who has designed the Park Hyatt in Shanghai and the MGM Grand's Skylofts in Las Vegas. The proceeds from the auction will be donated to the charity of the winner's choice. Plus, the owner gets in early on the R8 queue, as well as getting to put together an R8 that no one else in the world has. Sounds like everyone wins.
Follow the jump to read the full press release.
AUDI OF AMERICA AND BERGDORF GOODMAN TO AUCTION CUSTOM DESIGNED AUDI R8 THIS HOLIDAY SEASON
Proceeds From Auction Will Be Donated to a Charity of the Winner's Choice
AUBURN HILLS, Mich. – Audi of America today announced it will auction an exclusively designed 2008 Audi R8 as a part of Bergdorf Goodman's 2007 Holiday catalogue. Recipients of Bergdorf's Holiday Gift Book will have the opportunity to participate in a telephone sealed bid auction beginning in early December. The highest bidder will collaborate with famed architect and interior designer Tony Chi to customize their own Audi R8 utilizing the Audi Exclusive color palette.
The winner of the auction will have the opportunity to donate the proceeds to a charity of their choice. Audi of America will make the donation to that organization on the winner's behalf.
"Partnering with a like minded premium brand like Bergdorf Goodman was a natural choice for Audi," said Scott Keogh, chief marketing officer, Audi of America. "The Audi R8 is proving to be one of the most sought after cars this year. We're certain that this stunning car and charity it supports will make many people happy this holiday season."
The Audi R8 which will be available for sale in the U.S. is the first mid-engine sports car Audi has ever produced. With a 420 hp V8 4.2L FSI engine and rear-biased quattro® all-wheel drive system, the R8 has the performance capabilities unlike any Audi before it. The auction winner will not only be one of the first R8 owners in the U.S., they will be the only person with an exclusively designed Tony Chi car.
For more than 25 years, Tony Chi has brought together some of the most diverse design talents from around the world and serves the most prestigious and demanding of global clients. He has designed some of the most unique, refined and time-tested interiors around the globe, including Park Hyatt Shanghai (2008), Museum shop and Avus restaurant at Audi Forum Ingostadt, and Skylofts Las Vegas.
ABOUT AUDI OF AMERICA
Audi of America, Inc. is headquartered in Auburn Hills, Mich. Audi's history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 premium compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; and the all-aluminum Audi A8; and the new V10-powered S6 and S8 performance sedans. For more information, please visit HYPERLINK "http://www.audiusa.com" www.audiusa.com.