• Nov 15, 2007
Bringing his experience heading Lexus with him when he defected to Ford, Jim Farley's got his eye on some premium-Toyota style brand growth. Ford's past party line has been that the Lincoln nameplate is strictly for North American consumption, but Farley's been conferring with other Forders like Peter Horbury about taking Lincoln worldwide. Lexus is enjoying rapid growth in markets like Russia and Saudi Arabia, so it's not a new concept for Farley, and Horbury has previous global-brand experience, as well. Whether Ford intends on turning Lincoln into an American Lexus (whatever that might mean) isn't clear, but our domestic luxury marques sometimes enjoy a better reputation elsewhere – witness Buick's stature in China (Counterpoint: witness Cadillac's stature in Europe). The newly unveiled MKS is a good weapon to shoot across the globe, riding on a platform that originated at Volvo. We don't think Lincoln will swipe customers from Volvo, as they're likely different groups of buyers - so what it really may mean is more potential buyers to snap up Ford's production capacity.

Thanks for the tip, throwback!

[Source: Auto News - sub req]


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  • 22 Comments
      • 7 Years Ago
      File this under ridiculous.

      Ford can't even get Jaguar, Land Rover, or Volvo right and now Jim Farley is trying to get this bland brand Lincoln to go global.

      Perhaps you should focus on getting the branding right and the products right before you start the magical thinking.

        • 7 Years Ago
        actually ford has done wonders with LR/jaguar and volvo i mean just look at the xk,new xf, and the whole LR range...... besides ford already sells licolns in the middle east...
        • 7 Years Ago
        Oh, and Farley ran Lexus for less than 6 months--the shortest tenure ever for a TMS Divisional General Manager--before Ford hired him as their Global CMO.

        It's a little crazy for him to be drawing on his 'wealth of experience' at Lexus when he probably didn't have any impact there.
      • 7 Years Ago
      Lincoln going global and probably selling better overseas? interesting...i guess it'll be the "Buick" of Ford. hey, whatever helps
      • 7 Years Ago
      I absolutely agree. The Ford products from Europe and Australia are hot. Let's bring them over as Mercurys. It would give customers a reason to buy Mercury. Mercury would have its own products instead of those shared with Ford and Lincoln. I believe one fo the major concerns with bringing Ford Europe products to NA is that the vehicles do not share a common design theme (three-bar grill) with current products. Why not simply start shipping Ford Europe products over to America and replace the grills and such with the Mercury Waterfall grill. Mercury Mondeo anyone? Better yet, fire up the Wixom assembly plant again and start cranking those suckers out. New products, new jobs, new customer opinions. Everyone wins out.
      • 7 Years Ago
      not bad you see tons of lincolns in dubai so they should sell in saudi
      • 7 Years Ago
      He said "rocking crotches"!
      • 7 Years Ago
      This is a huge improvement for Lincoln, but they're still a long way from being on the same level as Honda, and Toyota. Come to think of it, I think they need to aspire to get up to the level of Hyundai, and Kia, before they can move up the ladder. The design is almost interesting though.
        • 7 Years Ago
        Amen Brutha Eric! :p
        • 7 Years Ago
        Are you serious? What exactly is the same level as Toyota, Honda, Kia, and Hyundai? If you mean blitzkrieging the general public with claims of great gas mileage and bland vehicle stlying, I'm sorry to disappoint. The Lincoln name has a certain aura asssociated with it. It represents everything that IS American. Bold styling, opulent interiors, etc... The same reasons Buick is rocking crotches in China is the reason why Lincoln needs to make the leap across the the globe. I do, however, think it would fail miserably in Europe. Times are good right now economically in China and the people feel like they can afford a little opulence and get out of the tiny hatchbacks and vanilla sedans they've been forced to buy for decades. It's time for Ford to make the global shift and I think Lincoln could be responsible for shifting the opinions of FoMoCo's brands overseas, especially since they are losing the street cred of having LR and Jag in Europe.

        As for me, I've already picked out my MKS. Your Hyundai is jealous.
      Larry
      • 7 Years Ago
      "LINCOLN: What a luxury car USED to be!"
      • 7 Years Ago
      Good thing, probably will make the brand improve.
      • 7 Years Ago
      It is my strong belief that Ford Motor Company take a long look at their design department heads Peter Horbury and J mays. In my opinion these two need to be designing something other than automobiles as they are sinking the ship that was once an icon in design and build quality. I beleive that this Lincoln M K S is a drab half thought out attempt that mocks potential Lincoln buyers.
      I am also not at all convinced that those under the stewardship of Horbury/Mays are incompetant to see just the same. This FLAGSHIP should be re-thought out and attempts should be made for a re-debut next year at the NAIAS. Also a flagship should hold a superior powertrain to that of a 3.7 liter V6 what are you thinking, green is good but to dilute this product is truly sad indeed.

      Pete Tornabeni
      • 7 Years Ago
      I bet the newMKS would be a big hit in China.
        • 7 Years Ago
        I agree, this car would do very well in cities like Shanghai and Beijing where there is alot of money. Having studied business while living in China for three months I can tell you that there are many people that would buy this car. It would undercut the price of many luxury cars sold there now and would give Ford a much bigger presence in China.
      • 7 Years Ago
      Lincoln doesn't have any models to export. The MKZ would be seen as a joke overseas. The MKS would fall in the five meter luxury sedan category...except it is nearly 10" too long (that long front overhang is ridiculous). Design something Europeans might want and then try. The lineup right now is a joke.
        • 7 Years Ago
        Farley has said that Europe wouldn't be the main target but the emerging markets of China and Russia would be. Going global doesn't mean just Europe, in fact you can do without Europe seeing how the markets are exploding in southeast Asia.
      • 7 Years Ago
      Forget about bringing over Euro Fords as Mercurys. Bring them over as Fords! The Mondeo can be the new Fusion, the Verve the new Escort (love that name)the Focus the err Focus. While they are at it bring over the S-Max too. I don't know what to do with Mercury, reposition as a green Scion competitor?
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