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The new Tiguan cute-ute factored big into Volkswagen's press conference at this year's LA show. And no wonder, as Vee-Dub is hoping its new small sport-ute sells big, especially in the all-important US market, and especially in California where nobody needs a truck yet everybody has one (and parks it next to their Prius).
Volkswagen of America revealed that Tiguan is priced to sell with a starting MSRP of just $22,490. With just two sport-utes in its lineup, that gives VW a huge price-point spread that stretches all the way up to $68,320 for the bigger Touareg 2 with the jumbo-jet-pulling V10 TDI.
Volkswagen is evidently hoping that the Tiguan will become the Golf of the sport-ute market after it hits US dealers this coming summer. Check out our gallery of the US-spec Tiguan below, and VW's official press release after the jump.
[Source: Volkswagen]
Press Release
VOLKSWAGEN SHOWCASES PRODUCTION VERSION TIGUAN AT L.A. AUTOSHOWLOS ANGELES -
Volkswagen of America, Inc. introduced the production ready Tiguan compact sport utility vehicle today at the Los Angeles International Auto Show. The Tiguan represents a new entry in a new segment for Volkswagen.
"Tiguan is a new reflection on the three pillars of the Volkswagen brand promise: innovation, responsibility and value," commented Volkswagen of America CEO, Stefan Jacoby. "Growing our business as a volume player in the US market will require new product entries in new segments for Volkswagen. The premium compact SUV Tiguan is the first of these new products," he added.
Tiguan brings new standards of design aesthetics, driving dynamics, salient safety features, and a host of luxury and convenience attributes to an emerging category.
Tiguan offers distinctive European design characteristics such as a sophisticated and eye-catching face, an available Panoramic sunroof enabling almost 13 square feet of sunshine, and three trim levels allowing personalized configurations for a wider range of CUV shoppers.
Tiguan features the "fun to drive" handling and performance expected from a Volkswagen. A standard 2.0L TFSI engine delivers turbocharged acceleration while still delivering highly responsible fuel efficiency. European tuned suspension enables connected handling, while also providing a smooth and compliant ride. Both front wheel drive and 4Motion all wheel drive is available to suit any weather or road condition.
Tiguan is also unique in the category by offering a choice of either 6-speed automatic or 6-speed manual transmission options.
The legendary Volkswagen GTI shares its 2.0L TFSI engine with the Tiguan. This spunky turbocharged four-cylinder power plant delivers 200 horsepower and 207 lbs –ft of torque. The combination of four valves per cylinder, direct fuel injection and turbo charging delivers the optimum balance of power and economy.
Like all Volkswagens, the Tiguan includes the Prevent and Preserve Safety System, consisting of 45 safety features. As standard equipment, the Tiguan includes six airbags, with rear side airbags available as an option.
The Tiguan was designed with driver and passenger convenience in mind. Flexible seating, with reclining rear seats with six inches of fore and aft travel, allow for additional legroom or cargo space depending on individual needs. The front passenger seat also folds flat for carrying longer objects, as well. The interior also includes various clips and storage bins ensuring safe space for all types of items that travel in the vehicle.
Tiguan also features the state of the art RNS 510 navigation system, combining a sophisticated radio with a precise touch screen navigation system and easy to use map views through its 6.5 inch high resolution wide screen display. The system includes a 30GB hard drive to store map data and audio files that can be brought into the device via the optical drive or SD card slot. The optical drive is capable of reading CD, DVD and DVD Audio formats. In conjunction with the media device interface (MDI), the system can interface with an ipod or USB stick. The system offers available Sirius Satellite Radio audio services and Sirius Traffic service, streaming real-time traffic data into the navigation system.
Tiguan will be based priced at $22,490, reflecting the Volkswagen brand commitment to value. Tiguan will be available in United States Volkswagen dealers in summer 2008.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at vw.com.












Reader Comments (Page 1 of 3)
Michael @ Nov 15th 2007 4:07PM
The interior looks like it came right out of a Hyundai.
Chase @ Nov 15th 2007 5:09PM
Like in the fact that the top parts of the trim are black and the rest is beige? Have you been in a BMW, Mercedes, Lexus, or hell, a Bentley lately?
Ben @ Nov 15th 2007 6:35PM
This is almost a VW standard interior.
If you find it similar to a hyundai, then maybe they copied it.
What's next, are you going to tell me that Jaguar and MB are copying Kia Amanti?
nagmashot @ Nov 16th 2007 1:37AM
Most stupid comment ever...
ebm14 @ Nov 16th 2007 12:55PM
Put your glasses on.
YouFaceTheTick @ Nov 15th 2007 4:11PM
That's extremely aggressive pricing. Knowing VWs, that means a base model should sell for about 20k. Wow. Same day we hear that the STI is ridiculously overpriced, VW pops up and prices their little cute-ute quite competitively against the CRV and Rav4.
Donald @ Nov 15th 2007 4:14PM
Wonder if that means VW will be taking a $5000 loss on each Tiguan, the same way they get pounded for each base model Rabbit they sell over here (to keep the price competitive).
I loved my Golf, and miss it, but I couldn't return to them just yet when I needed a new car, and I can only hope they make money on the cars they sell, not just keep pricing deflated so they can maintain a dealership presence.
rv2 @ Nov 15th 2007 6:10PM
$35k for a top of the line, pedigreed Soob and one of the fastest and best handling cars under $50k? Look at it this way; $15k to go from a little VW cute-ute to a balls out, AWD, turbocharged, rallybeast?
Ridiculous it ain't...
zamafir @ Nov 15th 2007 4:22PM
Very Very Very competitive price given the engine. Good for base Tiguan buyers, bad for those of us with GLIs and GTIs. All in all, a very surprising and competent move, this thing will definitely have no problems getting on the freeway and the 2.0T does provide a little better fuel economy.
YouFaceTheTick @ Nov 15th 2007 4:24PM
Wonder if the diesel version will ever make it here? For that matter when will any diesel VW get over here again?
rgseidl @ Nov 15th 2007 8:11PM
In Europe, VW is offering the Tiguan with the new 2.0L common-rail diesel (103kW/140hp) that already meets Euro 5 with a DPF. It's markedly quieter than the older unit injector designs and, engine-out NOx is lower. This is why I suspect that VW will want to bring this particular engine to the US with a lean NOx trap to meet T2B5/LEV II. It's an ideal complement to a CUV like the Tiguan, which is one of the models with which they hope to re-invigorate the brand in the US.
http://www.autoblog.com/2006/12/04/vw-tiguan-will-get-diesel-power-in-us/
VW are still dealing with some snafus with the Jetta TDI, whose launch has been delayed to the summer of 2008. Once they get the emissions gremlins fixed, they should be able to apply the lessons learnt to other vehicles in the line-up quite quickly. Note that it takes approximately a year to get a car certified for general sale by both EPA and CARB.
http://www.autoblog.com/2007/11/08/vw-jetta-tdi-delayed-until-late-summer-2008/
the marais @ Nov 15th 2007 4:30PM
hecho in mexico? oder deutschland?
Trey Steel @ Nov 15th 2007 4:46PM
If "Hecho en Mexico" ... No Gracias
ebm14 @ Nov 16th 2007 5:26PM
Made in Wolfsburg!
No Mexico...
ugg.tryptophan @ Nov 15th 2007 4:31PM
im sold
VK @ Nov 15th 2007 7:24PM
Yup same here. i was gonna get a 4 door gti for my first car but my dad thought it was too small, this couldnt have come at a better time. What could be better than a normal gti than a small (nicely appointed/priced) SUV with the same engine and with 4wd. See you in May local VW dealer! The only complaint is how the rear vw badge isnt used for opening the hatch, small detail but its just so cool haha
Steph @ Nov 15th 2007 4:32PM
In LA the number of people who actually need a truck is probably very small compared to the number that have them. But in other areas of the state (it's a large state, ya know) trucks are a necessity. If there's one thing I hate it's the stereotype of California and its tendency to pop up in unnecessary situations...
srivendel @ Nov 15th 2007 4:39PM
Don't like to be stereotyped? Try living in Texas! ;-)
LCN @ Nov 15th 2007 4:41PM
Its the LOS ANGELES car show, thus the reference to California.
Steph @ Nov 15th 2007 4:44PM
But, LCN... my point was California is not Los Angeles. "...in California where nobody needs a truck yet everybody has one..." It says CA, not LA.