• Nov 14, 2007
Toyota just can't seem to catch a break lately. Increasing recalls and slipping Consumer Reports ratings and now this. In a seemingly innocent commercial touting the fuel efficiency of its much-loved Prius hybrid, the company took a playful jab at Fresno, California. Basically, they made Fresno look like a place in which you would only stop if you needed gas on the way to someplace better, which didn't sit too well with folks who call Fresno home. The ad made it to Digg and then all heck broke loose. Fresno didn't think it was so funny, and California Senator Dianne Feinstein even wrote Toyota to complain. Toyota decided to recall the spot (that was only airing in the East) and issue an apology. Click over to AB Green to see what all the fuss was about.

[Source: Autoblog Green]


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  • 24 Comments
      • 7 Years Ago
      I'm from Kentucky, so you can only imagine the flack I get from being born in a certain geographic location, and you don't see me complaining to those people, I think it's funny. People just need to chill out and stop taking everything so seriously, that's the problem with the world anymore, people are more concerned with getting back at someone than having a laugh at their own expense.
      • 7 Years Ago
      I live in Fresno and honestly, I wouldn't live anywhere else. When I moved here 20 years ago, I wouldn't have said the same thing. This city has really become a great city over the last few decades. And I've lived in the Bay and was born in So-Cal so I have a frame of reference.

      The problem with the ad in my mind though is that it's just a bad move for Toyota. Fresno has a population of half a million people covering a very wide demographic. I just think it's a piss poor move to alienate an audience that large. Talk about being out of touch with your customer.
      • 7 Years Ago
      Apparently it can browse the internet over wifi...wonder what browser it's using. That's probably why there's that square in the middle, I think it really is a touchpad so you can click links and the like. So it's like an ipod touch...except without a touchscreen and with a hideous touchpad. Genius. Ugly ugly genius.
        • 7 Years Ago
        WTF are you talking about?
      • 7 Years Ago
      Everything rises and falls on leadership. Kinda makes you wonder who is leading and why all these things keep slipping by.
      • 7 Years Ago
      What happened that people are so damn sensitive now? Really, why can't advertisers/tv shows/filmmakers make fun of anything anymore? Damn, Fresno does suck. Majorly. It's not Bakersfield or Sacramento awful but it is one of the most awful places in California...people who live there know it!
      • 7 Years Ago
      That post was meant for engadget, dunno if it's because they use the same blog software or what but apparently it ended up here? So no that post makes no sense regarding the Prius.
      • 7 Years Ago
      Fresno sucks, and so do those hippies over at AutoBlog Green.
        • 7 Years Ago
        To autoblog.
        It's not Toyota you idiots, it's an indipendant [SET] distribution gourp. At least get your facts straits.
        This is the first I head of an ad being "recalled"...
        • 7 Years Ago
        To autoblog.
        It's not Toyota you idiots, it's an independent [SET] distribution group. At least get your facts straits.
        This is the first I head of an ad being "recalled"...
        • 7 Years Ago
        I agree, especially with the AutoBlogGreen comment. Every now and then I look around over there and all I see are ridiculous comments like "Do you really need that massive four-cylinder engine?" and the like.
      • 7 Years Ago
      Fresno pretty much sucks....there's an IRS office there...
      • 7 Years Ago
      Ooops, I skipped the "t" after I be-"t"
      • 7 Years Ago
      Oh for Christ 's, Vishnu's and Xenu's sake, California! Get a grip. Danny Kaye was making fun of Fresno back in the 40's. If you haven't gotten used to it by now, you may as well change your state motto from "THE GOLDEN STATE" to "STOP MAKING FUN OF MEEEEE!"

      Imagine how THAT would look on a license plate...

      • 7 Years Ago
      Dumb move to call out a town no matter what else happens.

      Beyond that, I can't think of a worse future than a world full of Prii lined up on the road and parked in the street.

      God the whole picture they painted there is worse than the worst futuristic apocaliptic movie I've ever seen. Those people must have all had frontal lobtomies performed by the tree hugger regime that took over the world in their little glimpse into hell.
      • 7 Years Ago
      Can it really be that offensive if it's true? There's no reason someone who doesn't live in Fresno would go there, lol.
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