• Nov 14th 2007 at 8:10PM
  • 27
We didn't bother to attend Jaguar's press conference today at the 2007 LA Auto Show, mainly because the only car it had to show off was the North American debut of the 2009 Jaguar XF. Yeah, been there, done that in Frankfurt last September. But Jaguar did announce a nice nugget of news at its presser, which is that the '09 Jaguar XF will start at $49,975 when it goes on sale March 1, 2008 in the U.S. That's for the "standard" XF with the naturally-aspirated 4.2L V8. An uplevel version of the NA V8 model called the V8 Premium Luxury will base at $55,975. Finally, the Supercharged XF with the 420-horsepower supercharged 4.2L V8 will start at a mighty $62,975. While all prices include a $775 charge for destination and delivery, that's a heady brew to swallow. Will Americans go for such an expensive Jaguar sedan considering the brand's performance in recent years? That's the make-it-or-break-it question we can't wait see answered.

Check out Jaguar's official press release after the jump.

[Source: Jaguar]



LOS ANGELES, Calif., November 14, 2007 – Jaguar North America announced today at the Greater Los Angeles Auto Show the U.S. Manufacturer's Suggested Retail Price (MSRP) for their newest model, the 2009 Jaguar XF.

"This is the New Jaguar" says Marti Eulberg, executive vice president Sales and Marketing, Jaguar North America, "The well-equipped 2009 XF sedan will go on sale March 1, 2008 at an MSRP under $50,000 with a standard V8 engine."

The XF will launch with the starting MSRP price of $49,975 (USD).

"The 2009 XF showcases Jaguar's leadership in automotive design, with stunning craftsmanship, quality and dynamic refinement, while offering exceptional standard equipment and exciting advanced technology," adds Eulberg. "This groundbreaking sedan is proof that Jaguar is moving boldly into the future with seductively-designed cars that are head-turning and of the highest quality."

The introduction of the XF signals a dramatic new design and engineering direction for Jaguar. Challenging convention and setting its own rules, the new Jaguar XF fuses the style and performance of a sports car with the refinement, space and sophistication of a modern luxury sedan.

The 2009 XF will be priced starting at $49,975 MSRP for the V8 Luxury model. The V8 Premium Luxury XF will have a base MSRP of $55,975. A Supercharged XF with its 420 horsepower engine will retail for $62,975 MSRP. All prices include a $775 destination and delivery charge. Tax, title, and registration fees not included.


  • Three trim levels will be offered in the U.S. market – Luxury, Premium Luxury and the 420hp Supercharged model.
  • The XF is a four door Jaguar that combines the style and performance of a sports car with the refinement, space and sophistication of a luxury sedan.
  • Class-leading torsional stiffness delivers refinement and dynamic performance – underpinning the driver-focused yet remarkably comfortable driving experience.
  • The XF will be available at launch in the U.S. with two different engines – 4.2-liter naturally-aspirated V8 and 4.2-liter supercharged V8 – all featuring Jaguar's proven six-speed automatic transmission with steering-wheel-mounted paddles as standard in the XK sports car.
  • With its dramatic styling, powerful yet beautiful lines and a distinctive face, the XF is the first sedan to exemplify Jaguar's new design language.
  • Using only the finest materials, which are applied in a very contemporary way, the XF's interior is crafted to create a truly warm and bespoke environment
  • Challenging convention, the XF offers sophisticated instrumentation and intuitive technologies. Upon entry, the start button pulses, like a heartbeat. Start the engine and the JaguarDrive SelectorTM rises into the palm of the hand, while rotating vents turn from their flush, 'parked' position to their functional open position.
  • The coupe-like lines of the XF (which are similar to the XK's) belie the amount of space inside: there is room for five adults in comfort, generous interior stowage and a trunk capacity of 17.7 cu. ft., plus the opportunity to fold down the rear seats and add a further 14.8 cu. ft.
  • Key driver aids on the XF include Electronic Brake Assist, Electronic Brakeforce Distribution, Anti-lock Braking System, Dynamic Stability Control, Cornering Brake Control and Engine Drag Torque Control. And, for the first time in a Jaguar, Understeer Control Logic which decelerates the car and helps to restore grip to the front wheels when required.
  • Jaguar-exclusive Bowers & Wilkins 440-watt Surround Sound System is available on all three trim levels.
  • The first cars will be delivered to U.S. customers in March 2008.

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    • 1 Second Ago
      • 7 Years Ago
      It'll be tough for Jaguar. It really will because the pricing for this saloon, which is a predictable price range, is ambitious in the segment in which the XF competes in. Currently, Jaguar's prominent selling point, in my view, is the brand's supposed "uniqueness." But the XF's derivative, Lexus-like, design scheme coupled with the lack of aura around the whole brand will hurt the XF. It's just a given.

      People who purchase passenger cars above $30,000 want to feel special in them...and I'm not convinced that Jaguar can beat out Mercedes' regal label nor BMW's prestige for sport.
      • 7 Years Ago
      THe 2001 Monte Carlo called! It wants its headlights back.

      OK, OK, I'm done trolling now. :)
      • 7 Years Ago
      Jag really lost something in the conversion from concept car to production. I know this happens a lot but in this day and age why pull a switcheroo?

      The concept was drop dead sexy. This car just does not have the same appeal. Oh, and the interior? Yikes, it reminds me of a 80's Jag, and that certainly is not a good thing.
      • 7 Years Ago
      We dont need more horse powers or luxury cars.
      We need PLUG-IN hybrids NOW!
      * Plug-ins could reduce the average American driver's gas consumption by 85 percent!
      * RAN is going to covert a Prius to a plug-in in less than a day. What's holding back the auto industry?
      * The big automakers, despite their claims to be green, are lobbying heavily against increased fuel efficiency standards
      * Readers and bloggers should learn more about what real environmental leadership looks like at RAN's blog: http://understory.ran.org/2007/11/14/ran-at-the-la-auto-show/
        • 7 Years Ago
        This post is about Jaguars, no need to add any smug.
        • 7 Years Ago

        It is a political view. If we really wanted to reduce the amount of fuel we use and the amount of emissions we expel, there are many other areas to go after than cars themselves.

        Oversized homes that have become the new fad but aren't needed, commutes of 20+ miles each day to work, driving in gridlock which reduces real world fuel economy, etc.

        Instead of hearing how every car that comes out needs to be left on the drawing board and replaced with (fill in your saviour technology of choice) powered vehicle, why don't these people focus on writing their congress person on doing something about things that are controllable now like making construction outfits finish a road project in a realistic time frame so we aren't increasing traffic (thereby reducing fuel economy) every day?

        Nope, killing any interesting car is the answer and replacing it with an ugly ass Prius that you can plug in (and has magical technology that is still under realistic development), all while driving the thing 60 miles a day to get to work so you can heat and pay the mortgage on the 6,000 sq ft house for you, your wife and your two kids.

        • 7 Years Ago

        I make my contribution to ensure that our planet doesn't go to pot. I'm not saying every car should be a Prius, but I'm not so negative as to call people who are aware of our role on this earth, morons. What good is that doing? Insulting people doesn't do any good, and doesn't solve anything. It's not a political issue, it's an environmental one... regardless what you say. It's because of people like you who are dividing this world up into little groups rather than bringing it together.
        • 7 Years Ago
        Why don't you tree hugger go hug a tree and keep away fom our V8's.
        • 7 Years Ago
        Actually, currently just looking at known reserves of oil that we have direct access to, we have about 1.2 trillion barrels of oil available, which would suffice for earth at current consumption for over 38 years. In addition to that, expected undiscovered oil rests at just over 1 trillion barrels. finally, "unconventional" oil (heavy oil, tar sands, etc.) are at over 1.5 trillion barrels of availability. That means that we have EASILY over 100 years of pretty guaranteed oil availability at current consumption rates. this information is all available according to the National Petroleum Council http://www.npc.org/

        based on FACTS, oil will NOT disappear in my lifetime, your lifetime or the lifetime of anybody currently living on this planet. your position is NOT an environmental one - it is a PURELY POLITICAL ONE. don't try to claim that oil will run out and we'll be sitting with our 8mpg cars scratching our heads, because nobody living today will ever see that happen...at least not because of lack of oil supply.
        • 7 Years Ago
        go away, hippie.
        Peak oil is a good marketing strategy for oil companies.

        oh, and that nickel factory in ontario that someone was talking about, is bs. that's a story from the 50's, and it's all been cleaned up, and only 1% of the nickel mined there goes into the Prius. The rest is used for other things...
        • 7 Years Ago
        It's not a political position, it's an environmental one. What you don't realize "Mike" is that there isn't an infinite supply of oil on this planet. Once it's gone, it's gone. Then what are you going to use to fuel your 8 mpg, gas-guzzling SUVs and exotic super cars? You'd look pretty foolish pushing that down the road with nothing to fuel it.
        • 7 Years Ago
        I don't even know where to start.... Do you realize that the batteries used in hybrids are shipped around the world 3 times before they wind up in your Prius? Or that they are made with one of the most toxic materials around (nickel) extracted from a mine in Ontario that has killed of 30 sq. miles of vegetation?

        I could go on, but I won't. Suffice it to say that posts like yours don't belong here. If you want to be environmentally responsible, buy a 25 year old Mercedes diesel and run it on veggie oil, don't buy an new car full of toxic waste.

        And before you reply to me, you might want to take into account that I have actually been doing environmental work since I got a masters in environmental policy in 1991, way before yuppie fashion victims like you decided it was the cool bandwagon du jour.
      • 7 Years Ago
      We do actually have the technology for electric cars to go faster than we need them to.

      As far as their bodies, that's up to the car makers.

      Why haven't they utilized the proper batteries, and why haven't they designed them to be sexy looking?

      Oil as a resource is headed straight for the grave and consumers are waking up to the fact that they don't want to be dragged along with it.
      • 7 Years Ago
      The pricing is right in line with the competition from BMW and MB.
      • 7 Years Ago
      Jaguar hires the most amazing photographers. Whoever shot the original press photos made this car look amazing. In person, it looks like a Buick/Hyundai mashup. Really disappointing.
      • 7 Years Ago
      1) The V8-powered Mercedes E-Class (the E550) starts at $61,000; and
      2) Even the V6-powered E-Class starts at $51,000; and
      3) The V8-powered BMW 5-series starts at $58,500; and
      4) Even the 2007 Jaguar S-Type started at $45,000:
      I move that this price is altogether reasonable, justified and acceptable.
      • 7 Years Ago
      Just as I thought, the XF looks tons better in person than it does in photos.
      It has cues of the GS series Lexus, but the XF's detailing is much better and it is more elegant. The headlights -- which are the primary element many people here are bitching about -- are a lot more integrated in person that they look in photos. This is a three-dimensional car that doesn't translate well to photographs.
      The pricing seems appropriate. You're getting a V8 for nearly the same money as an S-Type V-6 and it undercuts the Swabian and Bavarian V8s. It's worth a look for those that are in the market.
      • 7 Years Ago
      the '08 S-type V8 is 55k & the V6 even starts at 49k, this is a steal
      • 7 Years Ago
      Doesn't really look like a Jag to me. I can't figure out exactly what it looks like, a cross between a Hyundai Sedan and an Acura maybe? Hard to put my finger on it.

      Real Jaguar S-Type Prices from Real People
      • 7 Years Ago
      That's a great looking BUICK!
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