Filed under: GM
GM trademarks the name Vapor
GM recently filed the appropriate trademark paperwork to ensure it gets dibs on the name Vapor as it pertains to motor vehicles. However, there is no indication of where GM intends to utilize the new moniker. That means, for now, that the Vapor remains nothing more than vaporware, although we're hoping it carries a Saturn badge when it finally comes market. The Saturn Vapor; it sounds like a cloud of poisonous gas, and who wouldn't want to drive that?
Thanks for the tip Mork!
[Source: Trademork.com]
Reader Comments (Page 1 of 1)
k.w.a 10:17AM (11/13/2007)
looks like a compilation of different volkswagens...
If GM were to make something like that, it would DEFINITELY have to be a saturn
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Jason 10:21AM (11/13/2007)
That'd make me sad. IMO Saturn is the best brand GM has right now.
paul 10:30AM (11/13/2007)
Perhaps, Vapor as in the harmless water emissions from a fuel cell.
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cs 10:30AM (11/13/2007)
That pic is of the old Saturn CV1 concept from around 2000, 2001. The name literally stood for "Concept Vehicle 1," since it was Saturn's first. You can see the cues that later saturns (VUE, ION) used from it. Kind of random of Autoblog to use it for a pic, IMO.
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nissanfreak87 10:48AM (11/13/2007)
they probably used it because there's "vapor" in the rendering
psarhjinian 10:31AM (11/13/2007)
The GM vapor. Heh.
Great name for a company that's been keeping itself in the spotlight by way of vapourware for decades.
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Peter 11:09AM (11/13/2007)
Vapor is what they should call the Volt.
500 11:19AM (11/13/2007)
Exactly. GM has had the WORST car names of the last couple decades. Cobalt, Lumina, Prizm, etc... and that's just off the top of my head from one division!
Here's a blast from the past:
GM to Drop Model Names to Appeal to Younger Demographic
Say goodbye to the Grand Am, Cavalier, Tracker, S10, Seville and some of the other model names you're used to. General Motors is ditching the names over the next three years in hopes of gaining a younger market of car buyers. It's all part of GM's road to recovery. The automaker is hoping new model names like Cobalt, Equinox, Colorado and Canyon will feel different enough to consumers that they'll be willing to pay higher prices.
Apryl Duncan's Advertising Blog, Friday June 27, 2003
zamafir 10:33AM (11/13/2007)
maybe... just maybe... GM's going to rename the volt the vapor... get it? vaporware? just like their previous alternative fuel concept that damn fuel cell sled? brilliant!
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Prinn 10:34AM (11/13/2007)
This looks like a saturn before they redesigned to whole fleet to actually look cool.
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P to the C 10:57AM (11/13/2007)
Vapor? Being an IT person, the term 'vapor' makes me think of something that is a lie made up to deceive consumers. Not exactly the way I would want my product to be perceived. I looked up Vapor on dictionary.com and found:
6. Archaic.
a. a strange, senseless, or fantastic notion.
b. something insubstantial or transitory.
7. vapors, Archaic.
a. mental depression or hypochondria.
Vibe is bad enough, but please tell me GM is smart enough not to name a car Vapor. Please.
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Bob-omb 11:37AM (11/13/2007)
It'll have to be used for a fuel-cell vehicle. It makes sense for that...I doubt they'd use it just for an ordinary car.
Ted 11:48AM (11/13/2007)
Next, they should trademark "Unobtainium" since that is what the volt's batteries will be made from.
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James 1:27PM (11/13/2007)
Hope they also trademarked 'Vapour' for us in the UK and Canadian markets :)
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Luis 1:28PM (11/13/2007)
Vapor:(va'par)n.1.The end process of GM's profits for 2007.
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Luis 1:29PM (11/13/2007)
Vapor:(va'par)n.1.The end process of GM's profits for 2007.
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Corey W. 1:50PM (11/13/2007)
* Yawn *
Keep the comments coming!!
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chuck 3:01PM (11/13/2007)
i bet Biz Markie is pissed
http://www.youtube.com/watch?v=aOpwye66pEk
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blogged to death 4:42PM (11/13/2007)
Well give GM credit...if they'd took the name they really wanted "Vaporware" it would be too obvious. By only taking Vapor they think we are all fooled.
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Chris 6:41PM (11/13/2007)
Was "Fart" already taken? That's a horrible name.
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