• Nov 12th 2007 at 9:55AM
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Toyota's Prius has been the perennial hybrid player for a few years now and Honda thinks it's about time to provide it with some competition. Honda has big plans for its next generation hybrid, with annual worldwide sales expected to be in the neighborhood of 200,000 – half of which are destined to find homes in the garages of North American consumers.

Unlike the Civic Hybrid which has put a very small dent in the Prius' success, the new model will only be available with a hybrid system and is rumored to take its styling cues from the FCX fuel-cell vehicle set to begin production next year. This new model will be joined by another hybrid based off the CR-Z concept that debuted in Tokyo.

[Source: Automotive News – Sub. Req.]


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  • 27 Comments
      • 7 Years Ago
      Volt...
      You know Gm are going to have teething problems with that car.

      Ford were Smart to use Toyota's technology on the Escape, Toyota should have a Hybrid Rav4.
      • 7 Years Ago
      Readers who'll be in NYC on WED., NOV. 14 may be interested in hearing Toyota chairman Fujio Cho speak at a noontime event at Japan Society. James McDonald, CEO of Rockefeller & Co., will preside.

      The luncheon is sold out but seats still available for the lecture 1-2 pm; http://www.japansociety.org
      (Japan Society is on E. 47th St. between 1st & 2nd Aves.)
      • 7 Years Ago
      If Honda are so far behind what does Toyota have coming thats like the FCX Hydrogen Fuel cell car?
      • 7 Years Ago
      The Prius is a moving target and THEE standard when the greenies talk green vehicles. Even though Honda has the highest fuel economy in the U.S. they still struggle to get the same recognition as the Prius which is their biggest challenge. They need to come out with a car that is significant in size yet matches the Prius in fuel economy. Maybe something the size of the Accord or the RL. That would make a statement, probably moreso than a 100 mile compact or an SUV which is percieved as a gas guzzler to begin with. At least a fairly large sedan with true 5 seat capacity would be less controversial and more usable.

      Hybrids are here to stay and if any company out there has a chance of beating Toyota at their own game, it's Honda.
      • 7 Years Ago
      If they make it look like something you might actually want to drive like the picture... HOME RUN!
        • 7 Years Ago
        it has to do more than just look like something you would want to drive, it has to drive like something you would actually want to drive

        if the hybrid only model is going to be different than the crz hybrid, does that mean that there will be a hybrid and standard versions of the crz? i sure hope so
      • 7 Years Ago
      Also Honda makes all of it cars get good MPG, you don't see full sized pickups and SUV's from Honday ala Sequoia and Tundra.

      Toyota tries to be green and Honda does it.
      • 7 Years Ago
      Tens of millions of dollars are being spent by battery companies in order to discredit hydrogen because hydrogen works better than batteries. A large number of “pundits” who act as “writers”, “bloggers”, “authors” and “non-profit evangelist group founders” are actually supported by financial gain from battery companies who are terrified of hydrogen displacing their revenue streams. You will see a list of these people and their backers online soon. The following facts are cut and pasted from tens of thousands of validating scientific sources available online and in libraries, federal studies and university research papers.

      Hydrogen can be made at home. Anybody who says it can’t is either a shill, an idiot or completely out of touch with reality and technology. You can make it for free, at home, all day long and all night long. Anybody who says it costs too much or that it has some evil chain reaction of “negative karma” or “sour grid source” or causes cancer because of something back in the energy chain is almost always a shill because the energy chain is constantly improving. Anybody who says the numbers say it is all wrong or bad or evil or inefficient are also usually a shill who are quoting numbers from six months or six years back (which is ancient history in hydrogen timeframes). It now costs less to make hydrogen from water than any known way to make gasoline and it continues to get cheaper every month. The “battery shill” spin has worn thin and has been supplanted by facts. Hydrogen is made from WATER via solar energy, wind energy, microbes, radio waves, sunlight and salt, and other FREE sources of energy. Hydrogen can also be made from any organic garbage, waste, plants or ANYTHING organic via lasers, plasma beams or dozens of other powered exotics which can be run off of EITHER the grid or the free hydrogen made from solar energy, wind energy, microbes, radio waves, sunlight and salt, and other FREE sources of energy OR the grid. There is no oil that needs to be involved anywhere in the production of hydrogen. These systems trickle charge hydrogen into storage containers, either tanks or solid state cassettes, 24/7.

      Hydrogen processors now make hydrogen with 91% efficiency.

      NO INFRASTRUCTURE IS NEEDED!!! This is the biggest lie of all. A large number of start-ups have solid state hydrogen solutions that entirely use existing infrastructure.

      Battery Shills, backed by companies who are invested in batteries, are the usual suspects in anti-hydrogen reporting.

      A “fuel cell car” and an “electric car” ARE THE SAME THING. The shills want you to think otherwise. The only difference is where the electricity is stored. You can pull the batteries out of every Zenn, Tesla, Zap, EV1, Venture Vehicle, etc. and pop a fuel cell/hydrogen pack in the same hole and go further, more efficiently in EVERY SINGLE CASE.

      A modern fuel cell and hydrogen system beats batteries on every front including

      FIRE- Batteries catch on fire constantly and have been the result of massively more fires and explosions than hydrogen.

      Life Span- Hydrogen power systems run massively longer and provide massively greater range per charge than batteries.

      Run Time – The run time of batteries constantly shortens while hydrogen does not.

      Memory Effect- This effect is not present in hydrogen systems

      Recharge Time- modern hydrogen systems are instant recharge.

      Charge life- Modern hydrogen systems can recharge massively longer than batteries before end of life.

      Nano powder batteries have cancer causing powder that falls into the pores of the Chinese factory workers skin and gives them potentially fatal diseases

      Cost- The cost per 300 mile range for a hydrogen car system is massively lower than a battery system

      Energy from “sour-grid”- A modern hydrogen system can be charged from a completely clean home energy system.

      Can’t make energy at home- Hydrogen can be made at home. Batteries cannot.

      Storage Density – Modern hydrogen technology has a massively higher storage density than batteries.

      Bulky Size- Hydrogen systems are dramatically less bulky than batteries.

      High Weight- The weight of batteries is so great ir reduces the reange of travel of a vehicle which causes the use of wasteful energy just to haul the batteries along with the car. Hydrogen energy systems weigh far less.
      • 7 Years Ago
      Honda shouldn't be aiming at the next gen Prius. If they really want to win big marketshare in the hybrid market, they need to aim at the Volt. They must put at least Li ion batteries in the car to leapfrog the Prius. Make it the obsolete hybrid. Have you all seen the Volt commercials on TV? They got my whole family talking. What is that? When can we buy that? How much will it cost? etc... GM will get the technology to market. It may take until 2010 or 2011, but it will come, and much sooner than Toyota's, so that is what Honda needs to aim to do.
        • 7 Years Ago
        Bob-omb...clearly you're utterly ignorant of what you're talking about. The A123 cells are extremely resistant to thermal runaway, and they've demonstrated their durability by punching roofing nails through them. It's OK if you didn't know that, but why are you shooting off your mouth if you clearly haven't done the research required to hold a valid opinion?
        • 7 Years Ago
        Lithium Ion batteries are still inherently unstable.
        All it's gonna take is for one of those Volts to catch on fire, and it could be all over.
      • 7 Years Ago
      Can Honda do it better? That's the big question.

      I'll be curious to see how this plays out.
      • 7 Years Ago
      And they still copy, this time the front of the Q7...
      • 7 Years Ago
      Hybrid (electric/gas) is not a 100 year technology that will be around forever. I had read a while back that Hybrid technology as it is now, will basically only have maybe 30 years of marketing life (this was about 4 years ago I read it) and then hydrogen or some other form of Hybrid will take over. Honda just needs to compete with electro/gas for the short run, but concentrate on future technology to be in the forefront.
        • 7 Years Ago
        Hybrid technology is not a 100 year technology? Well, hybrids have been around for more than 100 years, so how is that possible?

        • 7 Years Ago
        Like noted above, Hydrogen is policital speak for 'I'm doing something positive', nothing more.

        Electric cars are the future if we can get a decent battery. Hybrid would still rely on a fuel, unless it would be renewable fuel and a battery system I'd want pure plug in. Pop up some solar panels, get energy from the sun to power your home and charge your car sounds like the best option moving forward.
        • 7 Years Ago
        hybrids have not been around for more than 100 years, that is just plain wrong

        by deffinition, a hybrid has an internal combustion engine and some sort of electric motor/generator

        an electric only car is not a hybrid

        i do believe that in the future all cars will have some of the charastics that we associate with hybrids like battery packs and brake regrenation but in 2050, you will not see "hybrid" badges on cars.

        compare it to "fuel injection" or "automatic transmission" or "ABS" badges that you used to see.
        • 7 Years Ago
        Actually, hybrid and EV vehicles have been around for as long as the Internal Combustion Engine has been around. In fact, in 1904, EVs controlled 33% of the market. I'm doing a research paper on this, that's the only reason I know, but now you do too.
      • 7 Years Ago
      But it would have to be superior to a Toyota car that's still behind a curtain. It would have to jump so far ahead that when the curtain lifts, the Toyota product is already outdated.
        • 7 Years Ago
        So Honda will have to make a better vehicle than Toyota. Well, given that the Accord is widely perceived to be superior to the Camry, the Civic better than the Corolla, and the Fit better than the Yaris, this shouldn't be so hard.
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