Not counting heavy duty trucks
engines make up only a tiny percentage of the light duty vehicle market in the US right now. But the world's largest automotive supplier doesn't expect it to stay that way for long. Bosch is projecting that by the middle of the next decade, diesels will comprise fifteen percent of the U.S. market. They feel that diesels are better suited for the driving style of many Americans than hybrids
because of the spread-out nature of our communities. As a supplier of diesel fuel systems and after treatment systems, the German company is actively working with all three of the Detroit-based automakers. Each of those companies has already announced plans for diesel engines in the 4.5L range for their light duty pickups and SUVs for introduction in the 2009-10 time frame. Smaller diesels are also likely to appear in other vehicles in the next few years.
[Source: Automotive News - Sub. req'd]