• Nov 10, 2007
First it was Norway, now it's Switzerland: The Loyalty Commission of Switzerland, an advertisement industry self-control agency, has agreed with a Greenpeace petition: from now on, no company from the oil sector will be able to claim that their products are good for the environment in Switzerland.
The story comes from last year's campaign from the oil industry (which works under the UP, Union Petrolière, name) that had a slogan that said "Heating with fuel: for a better climate protection". Greenpeace said at that time "The UP has used inappropriately the concept of climate protection and it's ridiculous that private companies might rule our environmental policies, because protecting our climate means stop using oil."

For its part, the UP said that the advertising campaign was focused on their improvement in the quality of fuels which meant they were safer for the environment. They can't say so in Switzerland, though.

[Source: El Mundo]


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