• Nov 9, 2007
New Geely logo at left, Toyota on right for comparison

You can exhale now. We know you've been holding your breath waiting for this one. Zhejiang Geely Holding Group finally showed off its new Geely logo (above left) in Beijing a couple of days ago. it chose this new logo following a nearly year-long "global design contest" that used a combination of online voting and a panel of 66 "professional adjudicators."

Hailing it as "a significant milestone for Geely's brand building, but also the maturity of China's self-owned and corporate brands," Geely spokesperson Wang Ziliang said, "China's self-owned brands have come to realize the importance behind having the right auto brand and auto culture when trying to succeed overseas." Now they just have to work on innovative product that doesn't crumple like a beer can in barrier tests. Just kidding.

The logo you see at left above was picked as the best amongst the 27,336 entries submitted. To show how seriously this was taken by the rest of the world, a record was set when more than 100 countries participated, making it the most widely entered corporate logo design contest ever. At least that's what the release says. The winning logo was designed by Yue Xiande from Anhui province, and is clearly not a Toyota ripoff. "The Toyota logo has a whole 'nother ring in it," Geely spokespeople did not say. "While the Toyota is a soulless tin can, Geely has the top popped already, indicating it is much more fun," they did not add.

[Source: Geely] more pics:autoblog china.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      • 7 Years Ago
      Looks like the hook on the tow truck with whose driver you'd better become friendly real fast.
      • 7 Years Ago
      I see a toyota inspired oval with an apostrophe and a tow hook.Not good imagery unless you're selling tow trucks.
      • 7 Years Ago
      looks like someone shot the toyota logo with a shotgun slug.
      • 7 Years Ago
      Awful. There is a discussion about how much automakers from around the world are really giving the Chinese in regard to technology going on at TTAC right now.

      http://www.thetruthaboutcars.com/?p=6244

      It's scary.
        • 7 Years Ago
        yeah, pretty stupid

        china is just going to throw all the other automakers out once they have given all their knowhow to their government owned chinese "partners"
      • 7 Years Ago
      Autoblog mimics sniffpetrol.com style. Not bad. :-)
      • 7 Years Ago
      I don't really see the Toyota resemblance, but from a design stand point, it is one hell of an ugly logo. I can't imagine what the other 27,335 entries looked like.
        • 7 Years Ago
        I agree. Besides, it looks more like an inverted Inifinti logo then a Toyota logo. If you are going to claim copying, Ford had the oval before Toyota did.

        The G looks like a clipped "&" symbol to me.
      • 7 Years Ago
      "We did twenty takes, and that was the best one."

      - Monty Burns
      • 7 Years Ago
      Yeah, but whover designed it won $200,000 USD.
        • 7 Years Ago
        That just makes it all the more likely that some corruption was involved in this design winning. $200,000 is a lot of money...
        • 7 Years Ago
        Yeah, the cash will go a long way towards erasing the life-long embarrassment of being the designer who came up with the thing.

        Congrats to Yue Xiande!
      • 7 Years Ago
      Terrible looking thing, probably designed by the grandson of some local communist party official with some pull in high places.
      • 7 Years Ago
      Actually, the basic outline is an oval. Kinda like another company...
      • 7 Years Ago
      The ultimate expression of design by committee. A collective, unfocused grunt followed by a lukewarm turd.

      • 7 Years Ago
      I have often thought the Hyundai and Honda logos are very similar.
        • 7 Years Ago
        Hyundai's logo is simply toyota's logo + honda's logo.
        • 7 Years Ago
        Hyundai's logo is no similar to Toyota than is Mazda's to Honda's.

        And the reason why Hyundai's is "similar" to Honda is b/c they both utilize the letter H (otherwise, they are nothing alike).
    • Load More Comments