Future Classic: 1990 Nissan 300ZX Turbo

It was a life changing experience, coming across that pearl white 300ZX Turbo one warm summer evening. It was the first car that I ever photographed with a zoom lens, staving off boredom waiting for some fireworks to start. The Nissan Z cars had already been well established for a generation by the time I shot it on that July night back in the early '90s. This car, however, etched itself into my psyche in an instant.
Follow the jump to revel in the early '90s with us and view one of the best car ads ever.
Gallery: Nissan Z32

The early '90s were a time of great promise for buyers of overtly sporting cars. There were incredibly capable (and horrifically uncomfortable) new F-Bodys growling around, the RX-7 was in its third generation and sported twin sequential turbochargers, Toyota was still building the Supra, and everyone was dumping big old helpings of high-tech into their performance cars.
Contemporaries to the 300ZX were cars such as the Mitsubishi 3000GT and the aforementioned RX-7. Both the Nissan and the Mitsu had 4-wheel steering setups, turbocharged V6 engines with four valves per cylinder, and the 3000GT also had all-wheel drive that offered the advantage of traction yet with the handicap of weight. The Z32 version of the Nissan Z-car was the né-plus-ultra of its series, and until we got the 350Z it was the final gasp of what started out as the 240Z way back when.
Street parked neatly with its standard T-tops stowed in the cargo area, the particular Z that caught my fancy some 15 years ago shone like a diamond along a thoroughfare lined with late-70s Malibus, Stanzas, and the occasional slightly-sporty-but-mostly-dorky Turbo Probe. That pearl white exterior was complemented nicely by a tan-hued passenger compartment. At once, the lines were clean and purposeful without being flamboyant, almost reminiscent of a Porsche 944 but not in the direct-lift way that the second generation RX-7 was. The looks have aged well, and given the choice between a 1995 300ZX Turbo and a 2005 350Z, I'd pick the '95 on looks alone.
I keep coming back to the scene of the Z on the street in my formative years, because it's the same type of story you'll get from a Baby Boomer, only they'll be reminiscing about the first time they saw a split-window Corvette. These early-90s-near-supercars occupy the same status for some of us. You can't argue with all of the accolades that the Z32 received, either. Buff-books happily showered the Z32 with praise and positions on many "best-lists."
The 1990 300ZX was a clean-sheet rethink of what had become more of a pleasantly capable GT by the time the R31 300ZX came online in 1983. The R31 heralded a new V6 powerplant, the VG series V6; the first Nissan bent-six that made us swoon. The VG was in everything from the Maxima to the Infiniti J30. Wearing dual overhead cam cylinder heads for 1990, the VG30DETT nestled down under the sloping hood of the 300ZX. Fed by twin turbochargers blowing through a pair of intercoolers, the three liter engine pounded out 100hp/liter. Even now, 300 horsepower isn't anything to sneeze at, but at a time when the Z28 was laying down 275 horsepower from an LT1, a 300 horsepower V6 was heady stuff.
Technology was all over the '90 Z cars. Two-position variable valve timing, which advanced the intake cams at low engine speeds, smoothing out the idle and offering improved torque. All four wheels steered, either via the hydraulic HICAS system, or the much lighter electrically-actuated Super HICAS setup that appeared on later models. After the Buick Grand National terrorized roads everywhere with a single AiResearch huffer hung off the 231 V6, the 300ZX gets our vote for baddest of badass turbo V6 cars that you stand a chance of ever buying. A quick check of eBay shows prices in the $5-12,000 dollar range for something that's not a basket case. The good thing about the Zs is that they're popular, so there's lots of aftermarket and enthusiast support, unlike some other more esoteric choices.
The Zs weren't a screaming bargain, ringing up for around $30,000, a sum that still remains more than I want to spend on a car and entirely out of my reach when I was in high school. That price bought you a car that was attractive, able to run with the big dogs and well assembled. The 300ZX Turbo was and is a well-rounded package for the money. There were better handlers, faster competition, even competitors with more seductive lines, but the Z did just about everything well, and it was liveable, too. Besides, the Z had one of the best car commercials ever, with Barbie jilting Ken for GI Joe in a Z, set to Van Halen. That right there likely sold a good many Zs.
Click here to view past Future Classic features.











Reader Comments (Page 1 of 3)
brian 3:32PM (4/19/2008)
I too had a "300ZX moment" about my first sighting of a 300ZX. I was shopping for sportbikes outside a Kawasaki dealership back in 1990 and a 300ZX drove by and it looked like a spaceship..that moment was etched in my brain forever, I completely forgot about bikes for that moment. It was the most beautiful car I had ever seen, and still remains so today to me. Although its not the foremost of sports cars, Nissan definitely got it right on this one. It was a timeless classic and such a timepiece of 90s sports car engineering and 90s Nissan styling (soft lines/fluid shape) and the fruit of Nissan's efforts in competitive racing at that time. Surely the golden age of Nissan..will be missed.
Reply
z32 dream 2:52AM (11/22/2008)
the z32tt One of automobile magazines 25 most beautiful cars of all time.... I agree and own one;)
http://www.automobilemag.com/features/news/25_most_beautiful_cars/index.html
Reply
MillionaireCorp 3:44PM (4/07/2009)
Hey guys, i just bought a 1990 300zx for 2,500...and i am very excited about owning in my opinion, one of the flyest, dopest cars ever made. I am 31, and an ex dodge chrysler jeep dealer who hauled tail out of the auto sales industry at the start of the recession..not before buying a 08 dodge charger for the cheap using my dealership discount. Point being, as much as i loved the charger and dodge challenger, they dont compare to my new wife ( my 300zx....dont tell my wife im cheating...lol ) I am going to trick it out Hood style with the chrome 19's, custom interior, leather, and the lambo doors... Feel me? Candy Paint and low profile tires. Oh and dont forget the Custom Audio... As my old elementary school principal Samuel Fortunato used to say? " Good night Irene! " Ladies and Gentleman... Bury me in my 300zx. For life and a day.
Reply
mark_welby 3:10PM (11/08/2007)
Definitely a car that still looks great even today. They still look pretty modern, really.
Reply
danms6 3:12PM (11/08/2007)
Easily the best looking car from the 90's in my opinion. It still turns my head today. Hopefully I'll have the garage space for one in the future.
Reply
Mazda 3s 3:22PM (11/08/2007)
Nah, best looking car from the 90s was the FD RX-7
nissanfreak87 3:29PM (11/08/2007)
gotta agree with mazda 3s, the FD still makes me crap my pants whenever I see one, haha, timeless, sexy design
james f. 3:45PM (11/08/2007)
nah your both worng the nsx was vastly better looking than the z or the fd.
nissanfreak87 4:07PM (11/08/2007)
james, it was good looking, but come on, the FD still looks new, the NSX is aging quickly, both are sexy cars though.
rebeldriver5 2:50PM (8/30/2008)
Sorry, but the FD RX7's reminds me of the Ford Probes. Could it be that Ford/Mazda connection?
naggs 3:13PM (11/08/2007)
i dont think these will be classic
they have all the complexity and weight of a new car without any of the newness
noone is going to pay $40k+ for one of these in 20 years. it doesnt offer a unique driving experience, its not lightweight (its a total porker), or particularly communicative.
styling has already dated horribly
the 240z will be the only z car to become a classic
Reply
CW 3:25PM (11/08/2007)
I remember that commercial. Classic. Too bad they were more expensive back then than they are today. Long live the Z
nissanfreak87 3:28PM (11/08/2007)
Classics are the cars people loved and dreamt about, a Bel Air wasn't a performance car and it's a classic, a lot of the late 80s-early 90s import sports cars will be classics, FC and FD RX-7s, Supras, Zs, etc... these are the cars that guys my age will be buying when we're the age of 70% of the people at Barret Jackson
Heck, it performs better than all the muscle cars on the block today, and it's still a beautiful car
the 240Z will be a HUGE collectors car as well, I love them, amazing design, and enough of a revolution to have everyone appreciate it
zach 3:24PM (11/08/2007)
I always thought that was a gorgeous car (not the convertible though)... liked the interior layout too. i remember stillen always had some cool versions for the magazine comparison articles
Reply
Jon 3:27PM (11/08/2007)
I had a '93 charcoal grey twin turbo. It really gives one of the best driving experiences available. I had to sell it and was sad to let it go, but happy that someone else gets to experience the rush. I only had 60k on the car.
Reply
Borrego 3:29PM (11/08/2007)
Mr. Roth,
The tone you used to describe your first "Z-moment" is reverent and deeply personal.
Automotive journalism needs this emotion.
Thank you.
Reply
C.D. Ward 3:30PM (11/08/2007)
"Besides, the Z had one of the best car commercials ever, with Barbie jilting Ken for GI Joe in a Z, set to Van Halen. That right there likely sold a good many Zs."
If I am not mistaken these ads actually aired in 1997 AFTER the 300ZX went our of production in 96.
Reply
k.w.a 4:32PM (11/08/2007)
hahahha I was just about to mention those commercials too! the barbie one was my favorite. nissan should bring those back... the new z looks good too
Bill 3:40PM (11/08/2007)
This is probably the only car you've listed that I believe will actually be a "Future Classic" but the Supra should probably be on this list first. The Supra was and is better in almost every way, just a little more expensive.
Reply
Menice 3:41PM (11/08/2007)
i prefer this model to the current.
Reply