• Nov 7, 2007
The Hyundai Sonata has proven itself to be a pretty good vehicle over the past couple years, but tame styling and cheap interior materials have kept the Korean midsize sedan a rental favorite. The Sonata has received a much-needed face lift, with a heavily updated front facia and a much richer-looking interior.

To show off the Sonata's considerable freshening, Hyundai tapped the Transformer craze by morphing from the old model to the new one. The special effects in this Asian-market commercial are terrific, as headlights, bumper, grille, dash, and gauge cluster go from blah to bling. The new Sonata interior may even give Lexus a run for its money. Very impressive. The tag-line is "Hyundai Transform" and you can see it in its entirety after the jump.

[Source: YouTube via Carscoop]



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  • 33 Comments
      • 7 Years Ago
      Give Lexus a run for it's money? Are you kidding me? I know they want to compare the Veracruz to the RX, but if there is "value" in interior material and fit-n-finish, then the Veracruz is not even close to the RX. Sonata is a very good car, but let's not go crazy... let's get to the same level as the Accord/Camry, then we'll talk Lexus.
      • 7 Years Ago
      We're actually driving a Sonata rental right now while one of our cars is in the shop. Overall, it's a pretty nice car. The suspension is a bit "marshmallowy" and the nice soft-touch plastics on the lower half of the dash are marred by the acres of hard gray plastic up top, but not a bad car at all. The new interior looks swank, but i can live without the extra chrome on the exterior.
      • 7 Years Ago
      hmm, the 40 year w/e symbol at the end looks oddly similar to...

      maybe infiniti?
      • 7 Years Ago
      really good special effects, and Hyundai is rapidly gaining respect in my book
      • 7 Years Ago
      "have kept the Korean midsize sedan a rental favorite."

      are you being serious? I've never seen a sonata in a rental fleet.
        • 7 Years Ago
        ah, no i havent. big presence there i take it.
        • 7 Years Ago
        You've never rented from Enterprise, then.
        • 7 Years Ago
        Hertz MSP has a lot of Sonatas too.
        • 7 Years Ago
        I rented a Sonata from Enterprise in Tucson. It was awesome. It got 32.5 mpg while driving at 80mph plus into new mexico with the A/C blasting. Great car!!!
        • 7 Years Ago
        It used to be that Enterprise was almost exclusively Malibu and Cobalt. All the locations recently have been carrying Sonata's and sentras.
      • 7 Years Ago
      This is my favorite Hertz rental car... Sure beats a crappy Grand Prix, Malibu or Impala...
      • 7 Years Ago
      Um, did I miss something? Aside from the interior, it looks pretty much the same after the "transformation".
        • 7 Years Ago
        It looks more like the Azera now.
        It does look better inside and out though.
      • 7 Years Ago
      I have a 2003 Sonata and will be buying a new one about this time next year so it's nice to see that I will be driving one with a refresh and I love the changes.
      • 7 Years Ago
      Get your facts straight, folks. Sonata is Less Than 20% fleet rentals, vs Sebring, at 47-50%, for example, or Malibu, at what, 30%?
      Some REAL FIGURES would be nice.
      Had my o4, GLS V6 Sonata for nearly 4 years, 103K miles( I drive 23-27K per year)......no problems..fleet rentals... geesh, what are you, UAW workers?
      Big3 Japanese(only) fanboys?
      roll-eyes.
      Anyhow, this may find a spot in the old driveway ....in a year or two(Or I may wait for the rumored clean diesel Sonata for 2010, the news didn't say if it was for MY or CY 2010. Hoping MY 2010, which is 2009..this is 3rd year refresh, and in 2 years, a new Sonata will appear, at the end of the 5 year run, unlike say 6-7 year old Corollas these days, or 99 year Cavalier/Cobalts).

        • 7 Years Ago
        IIRC, according to the numbers (ones that were posted about on Autoblog) the current Sonata's fleet sales were at about 50% in its first year. They've since gone down to about the mid-20 percent range, with the new Kia Optima being up to the 50%. Yes, the outgoing Malibu is higher (63% IIRC) but, that's the outgoing model. The Sebring is about the same as the Malibu. The Sebring (and the old Malibu) aren't really fair comparisons as the reviews of the Sebring haven't really shown it to be very competitive in its segment...it's the comparisons to models like the Camry and Accord that matter more.
      • 7 Years Ago
      She's the Karate Kid 2 chick... who also was in StarGate something...
      • 7 Years Ago
      I've taken a few Hyundai's apart over the past two years to develop OEM audio systems for them. Their build quality and features continue to impress me.

      I like this commerical.
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