The Hyundai Sonata has proven itself to be a pretty good vehicle over the past couple years, but tame styling and cheap interior materials have kept the Korean midsize sedan a rental favorite. The Sonata has received a much-needed face lift, with a heavily updated front facia and a much richer-looking interior.

To show off the Sonata's considerable freshening, Hyundai tapped the Transformer craze by morphing from the old model to the new one. The special effects in this Asian-market commercial are terrific, as headlights, bumper, grille, dash, and gauge cluster go from blah to bling. The new Sonata interior may even give Lexus a run for its money. Very impressive. The tag-line is "Hyundai Transform" and you can see it in its entirety after the jump.

[Source: YouTube via Carscoop]