• Nov 6, 2007
Since it's launch in 2004, BMW has sold 470,000 1-series models throughout the world, and with the upcoming 1-series coupe, the automaker expects those numbers to increase, particularly when U.S. sales begin at the end of this month.

According to a report by Thomson Financial, the coupe alone should account for over 20,000 sales annually and with the addition of the convertible version expected to hit in spring of '08, there's no where to go but up. The primary question that will be answered early next year is who will be buying the new "compact" Bimmer, and whether or not the coupe will draw more buyers into the BMW fold or if it will merely cannibalize sales of the Bavarian's best-selling 3-series.

[Source: Forbes]



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  • 15 Comments
      • 7 Years Ago
      20,000 seems a bit conservative to me. I think they will be able to top that selling lots of automatic 128’s.
      • 7 Years Ago
      No matter how many 1-series BMW sells, it will be the COTY in at least two American magazines.
      • 7 Years Ago
      car sells yourselves whereby boss muffiis

      http://x3virtual.com
      • 7 Years Ago
      Do you think that BMW could actually surpass 20k units? I believe so, if supply can keep up.

      http://www.1seriesonline.com
      RobR10
      • 7 Years Ago
      This has to be one of the most terrible looking cars ive seen in awhile. Styling... terrible. Headlights look like bug eyes and the rear of the car is over dramatic with the trunk and just doesnt flow. Dont let me get started on the interior... why spend your money on this... makes not sense. Granted the engine is nice, but thats all you really have going for it besides the emblem of BMW on the front and back.... i guess u would buy this just to say you have a bmw.

      Am i alone on this or is it just me?
      • 7 Years Ago
      I'd buy this if i had the money, this is getting back to how the 3-Series used to be, small light and nimble with just enough power to make it fun, the 135i coupe is going to be brilliant i think.
        • 7 Years Ago
        According to Motivemagazine it weighs 3400 lbs in 135i trim. Car and Driver lists the 3 series curb weight ranging from 3400-3800 lbs. It's no lightweight.

        www.lotdude.com
      • 7 Years Ago
      They break 20k easily, but not to me. Bimmers are okay to drive but built too shoddily for my taste. They are not impressive in the respect of long term ownership costs.
      • 7 Years Ago
      20,000 is WAY too low. Unless they are manufacturing-constrained.
      • 7 Years Ago
      Chic car and I still find it fugly....
      • 7 Years Ago
      I have a deposit down on a 135i Coupe. I wouldn't even consider a 3-Series. If it wasn't for the 135i, I would be looking at Evos, STIs, and 350Zs.

      So yes. In at least one instance, the 1er is bringing in buyers who wouldn't otherwise be considering a BMW.
      • 7 Years Ago
      i don't understand getting this over a 3 coupe. it's marginally lighter and marginally cheaper, but the 3 looks miles better.
      • 7 Years Ago
      The guys at Top Gear gave the 1-Series a thumbs down, and I would have to agree with them, looking at the numbers both performance wise and price wise. There are better cars in this segment for less money/better performance or same money/better performance.
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