Video: Ellen DeGeneres does live, in-show ad for Highlander hybrid
With 30 seconds on the clock, Ellen begins to tell everyone about the Highlander's features like its "hybrid EV mode that allows it to run on its own electric motor." The list of features were mixed with jokes like the camera man being Ellen's back up camera and her studio audience folding. After the show came back from a commercial break, we find Ellen laying on the Highlander and stroking the hybrid like "car-presenting models." You can watch both parts of the ads at Ellen's website.
Kim McCullough, Toyota's corporate manager of marketing communications, says "Ellen's comedic style and the strong bond she has with her audience made her an ideal choice for our first live commercial."
[Source: Ad Week]
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