Because so much of what SEMA is about concerns the aftermarket, each year the organization honors the most accessory-friendly vehicles with an award. This isn't to say that these are the best vehicles on the market, but rather that each represents a car or truck where the manufacturer has worked with the aftermarket and SEMA to help make accessories more readily available from the time the vehicle is launched. They also show how these manufacturers are thinking ahead and planning for customization during the design process to make modifying the car easier after it's launched. There are four classes thus rewarded: Car, Truck, and SUV. The categories have grown this year to include hybrids as a separate group. For 2007, the awards went to the Nissan Titan in the Truck category, the Cadillac CTS won in the Car category and the Hummer H2 won in the SUV category. The Hybrid award went to the Chevy Tahoe. Perhaps the ONLY design award some of these vehicles will ever win.

[Source: SEMA]


FOUR VEHICLES CAPTURE MOST ACCESSORY FRIENDLY VEHICLE DESIGN AWARDS

LAS VEGAS -- (Oct. 30, 2007) -- Three new vehicles and one new Hybrid vehicle were recipients of the 2007 SEMA Vehicle Design Awards announced today at the SEMA Show. The awards honor the most accessory-friendly vehicles of the year in four separate categories: Car, Truck, SUV Hybrid. The Nissan Titan took top honors in the Truck category, the Cadillac CTS won in the Car category and the Hummer H2 won in the SUV category. The newest award for the most accessory-friendly Hybrid vehicle went to the Chevrolet Tahoe.

Each SEMA Vehicle Design Award recipient was part of a selection process that encompassed SEMA member companies and automakers who regularly participate in technology sharing programs. These programs consist of various data sharing, measurement sessions and technology transfer initiatives which provide valuable information for each specialty equipment manufacturer to be in sync with the launch of new vehicles.

The SEMA Vehicle Design Awards were established to honor those newly introduced vehicles that best exemplify the alliance between the OEMs and SEMA-member companies. The awards recognize and celebrate the vehicles that a select group of voting members has chosen as the most accessory-friendly vehicles of the year.

"The SEMA Design Awards are becoming more exciting every year with the growing number of accessory-friendly vehicles and options now available for consumers," said John Waraniak, SEMA VP of Vehicle Technology. "These vehicles are great examples of how automakers and SEMA members are working together to design for customization and engineer for accessorization."

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $36.7 billion specialty automotive industry of 7,094 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit http://www.sema.org and http://www.enjoythedrive.com.

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