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Hyundai's rolled out a new city car, the i10, which they feel is so good that it will double Hyundai's sales in that segment. Manufacturer propaganda always ladles on the glowing prose, but after reading through the specs, we were nodding in approval, too. A quick glance at the pictures had us thinking "modern day Excel," but that's not the case. Comprehensively equipped, the i30 comes standard with air conditioning, power windows, six-speaker stereo, and four airbags. The 1.1 liter four cylinder, providing about 60 horsepower, returns fuel economy in the 50 miles per gallon (US, 60 mpg Imperial) range, and low emissions.

Styling, well, it's in the very small car idiom, and it's not breaking any new ground. Tall and short, the i10 is not ugly, and in these days of $90-plus per barrel oil prices, small is ever more beautiful. The i10 will be exported from India, which will be the sole manufacturing base for the car. With the tight supply of Honda Fits, we could use another A-class ride for low dollars on these shores, maybe if we ask real nice?

[Source: Hyundai]



PRESS RELEASE:
KEEPING COOL IN THE CITY – THE NEW HYUNDAI i10

* Compact, stylish, practical and fun-to-drive
* Air conditioning as standard across the range
* Set to double Hyundai's sales in city car sector

While Hyundai's rivals are still reeling from the astonishing acclaim awarded to the i30 hatchback, the company has released details of the next instalment in its all-new range of 'i' cars – the i10.

This exciting new city car is designed to be fun-to-drive, affordable and practical while offering quality and equipment that no other rival can offer at the price.

With diminutive dimensions of just 3,565mm long and 1,595mm wide, the i10 promises to be easy to thread through city traffic and a pleasure to park in tight car parks.

Although it has compact overall dimensions, the i10 has a wheelbase of 2,380mm – exceptionally long for this class. With the wheels pushed far into each corner there is more space inside for people and luggage, plus it gives the i10 'big car' refinement and handling attributes.

Unlike some competitors the i10 is a full five seater and has five door practicality as standard too.

Prices are expected to start at less than £6,500 but i10 owners won't feel they're driving something that has been stripped out to keep costs low. Even the entry-level model will have air conditioning as standard – unique in this class.

The i10 also has a proper tailgate rather than just a piece of glass, four opening windows with electric operation at the front, central locking, electric power steering, tinted glass, 14-inch wheels, body coloured bumpers and an integrated six-speaker CD/MP3 stereo.

To ensure high safety standards across the range, all i10s will have four airbags with a passenger side cut-off switch, allowing a child seat to be fitted in the front of the car if required.

All i10 models will be powered by a 67PS, 1.1-litre petrol engine mated to either a manual or an optional automatic gearbox. The gearshift is mounted on the centre console to improve ergonomics and free up the space between the driver and the passenger seat.

Manual versions will be capable of an official average fuel consumption of more than 60mpg and produce just 119g/km of CO2, qualifying for the VED 'tax disc' rate of £35 a year and exemption from the new London Congestion Charge proposals due to take effect in February.

Like all Hyundai cars, the i10 will also be covered by a five year, unlimited mileage warranty to provide peace of mind motoring for half a decade.

Hyundai believes that the i10 is such an attractive, high quality package that its city car sales are set to double from current levels to around 10,000 per year by appealing to new customers and retaining existing Hyundai buyers. The first i10s will arrive at Hyundai dealerships in March 2008.


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  • 12 Comments
      • 7 Years Ago
      Today's GEO Metro/Suzuki Swift. $90 a gallon I noticed also. It only took 35 years to go from $4 to almost $100. $0.269 to $2.72 here in New Hampshire. That's 25 times more per barrel but, only 10 times more per gallon. Huh?
      • 7 Years Ago
      Looks like the hideous City Rover (as 'secretly tested by James May)

      Terrible
      • 7 Years Ago
      This car looks so much better than the Fit. For American speeds 60HP is a little too low it has to be around the 100 or so. For Indian roads and traffic 60HP is pretty good.
        • 7 Years Ago
        You need 100 if you're thinking of American speeds at the American weight... :) I consider American speeds quite low, looking at the worldwide picture.


        About the i10:
        This is just a restyling of the Atos, so it's quite suprising they think this could double their sales in the segment.
      • 7 Years Ago
      This car would be great for NA. However it does need more hp, but not 100 remember this car is about 1750lbs vs the Yaris at 2300ish and that gets along fine at 103hp. Hyundai should definitely consider NA for a potential market, it would sell....Just my 2 cents.....
      • 7 Years Ago
      Of course I made a mistake with barrels/gallons. Fixed now, thanks everyone!

      Podcast was put off because of SEMA (Neff can only do about 23.75 hours per day of Autoblog, and the podcast would've eaten up that last .25)
      • 7 Years Ago
      The safety features like ABS and airbags are perhaps standard equipment in Europe but not in India where it is made. This safety equipment is optional in India, that too on the top end variant only. Airconditioning however is standard equipment in India across all trims of the i10.
      It is sad that Indian Motor vehicle laws do not mandate crash testing yet, with the result most car companies skimp on saftey features.
      • 7 Years Ago
      The i10 is actually a smaller car than the Honda Jazz/Fit. The one that competes with that is the Getz, due to be replaced in the next year or so with the i20.
      • 7 Years Ago
      $90/barrel of oil, not gallon..

      Where's the podcast? >:O
        • 7 Years Ago
        its rather different from the atos actually, uses a similar platform but is the next-gen version of it as used by the kia picanto, just look at the doors, they are identical, as is the engine and much of the interior trim. however i must say hyundai has still managed to put in qite a bit of differentiation between the two cars unlike other badge engineering cases i could mention.
      • 7 Years Ago
      Give me one now!!...
      I drove the ATOS when in Mexico, with the 1.1, and it surprised me how quick it was for being an engine less than half the size of a Sunfire engine. Mileage was awesome as long as you stayed below the 140km/h mark.
      I would love to have one of these... bring them over! (Especially with 5 yr unlimited km warranty!)
      • 7 Years Ago
      Go India - Go Hyundai - In the extreme Indian traffic and climate conditions, the Indian built Hyundai stands up to the daily abuse quite well - It is tight and well built

      Why is Sk whinging about what is not available? Does the man think that the airbags will work after the dodgy roadside modifications to electrical systems and stereo installations that people get done.

      And what would happen when you leave it in a parking lot in Delhi and the little boys move it backards and forwards to squeeze it into the next available space

      Get real man, with avaregae speeds less than 20km/hr,airbags are a real waste to technology in India.