• Nov 1st 2007 at 2:28PM
  • 18
With the terrible fires ravaging California, many companies are stepping up efforts to aid in the relief fund, and Ford is doing its part by extending its A-plan vehicle discount to any family that lost a vehicle in the fires. To claim Ford's coveted employee discount, victims from the disaster need to show an insurance report, police report, or a note from FEMA. To sweeten the pot, Ford is also keeping any rebates on its products, which makes for some very hefty discounts indeed.

Ford also felt firefighters should get some love too since they're the ones battling the unpredictable blazes. Any firefighter in the state of California also gets the A-plan option, and all they need to show is their ID card. Ford also pitched in 11 Super Duty trucks and nine Expeditions plus $100,000 to the Red Cross. As we mentioned in our previous post that details what each automaker has donated, it's nice to see our favorite industry doing its part to aid in California's relief. If Ford can help someone buy a Fusion (with a great discount) who just had his Camry burn to a crisp, there's no harm in the Blue Oval gaining a little market share while giving a victim or firefighter a break.

[Source: Ford, Photo by Justin Sullivan/Getty]



* Ford Motor Company is making the Ford employee A-Plan discount available for Nov. 1 – 30, 2007 to those families whose vehicles were lost in the recent California wildfires.
* To say "thank you" to California firefighters, Ford is extending the same A-Plan discount to firefighters throughout the state.
* Last week, Ford Motor Company donated 20 Ford F-Series trucks and Expedition utility vehicles to Southern California firefighting organizations, pledged assistance by the Ford Volunteer Corps, gave $100,000 to the San Diego Red Cross through the Ford Motor Company Fund, and allowed customers impacted by the wildfires the opportunity to delay some vehicle payments through Ford Motor Credit Company.

Irvine, Calif., Oct. 31, 2007 – Ford and Lincoln Mercury are announcing today that, for the month of November, they will extend their employee A-Plan pricing discount to California families whose vehicles were lost in the recent Southern California wildfires.

Further, as a way of saying "thank you" to firefighters across the state of California for their tireless efforts in containing the fires, all firefighters and their immediate households statewide will receive the same A-Plan pricing discount.

Discounts both for fire victims and for firefighters apply to any 2007 or 2008 Ford, Mercury or Lincoln car, truck, CUV or SUV (excluding the Mustang Shelby GT 500).

"As a way of expressing our concern to victims and saying to the firefighters, 'Thank you from our family to your family,' we are extending this unique opportunity to those who have been impacted by the fires, both to those who lost vehicles to the fires and to the firefighters who gave so selflessly to contain them," stated Hal Dewsnap, Ford Lincoln Mercury California regional manager. "We recognize that the impact of this disaster will be far-reaching, and we want to extend our support beyond the initial steps announced last week. This will not be an advertised offer. We are simply reaching out to those in need after a loss, and rewarding our firefighters after an exceptionally difficult period."

To claim the discount:

* Those with a vehicle loss are invited to see their Ford or Lincoln Mercury dealer with information concerning their vehicle loss from one of the following sources, indicating that their present vehicle was lost as a result of the fires:

* Insurance or FEMA claim form or
* Copy of police report
* California firefighters can simply show a valid/current badge and/or department ID card from a California-based fire department OR current California State Firefighters Association ID card, and state or Federal ID showing residency in the state of California at the time of purchase.
* Customers eligible for this program also are eligible for other incentive programs offered to the general public in California.

This announcement from Ford follows programs announced on October 25th specifically for those affected by the Southern California wildfires:

* Ford Motor Company donated 20 specially equipped vehicles – 11 Ford F-250 and F-350 Super Duty trucks and nine Ford Expedition sport utility vehicles – to fire and rescue departments in some of the areas most devastated by the fires.
* Ford Motor Company Fund contributed $100,000 to the San Diego Chapter of the American Red Cross to help with relief efforts.
* Longer term, Ford employees in Southern California will be called upon to volunteer time to assist in community recovery and relief efforts through Ford Volunteer Corps, a corporate-wide program established by Ford Motor Company Executive Chairman Bill Ford after the December 2004 tsunami in Southeast Asia.
* Ford Motor Credit announced that it will offer some payment relief to customers impacted by the wildfires through the Ford Credit Disaster Relief Program. The program allows customers to delay one or two monthly payments, resuming their regular payment schedules when their situations improve

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    • 1 Second Ago
      • 7 Years Ago
      Hopefully for Ford shareholders this will pay SOME dividends in goodwill at least.
        • 7 Years Ago
        It will definitely pay off in the future. The people that get cars from Ford might end up liking them and telling their friends that they're good so Ford will gain some customers. Helping these people is not simply charity, the owners know that there is a business opportunity here, it's smart business.
      • 7 Years Ago
      This could be interesting in many ways. Will Toyota match the offer? Honda? GM even? Then you have to wonder how many people who normally would never consider a Ford because of the perception that they may have left over from the 80's will pick one up and like it? Then when its time to buy a new car they might buy another Ford because Ford does have some great products that would appeal to many if given the chance.

      So maybe the quality gains, this offer and other steps Ford has taken can help turn the perception around and get people to look at Ford.

      Very clever and a very charitable offer to help those who may have lost everything.
      • 7 Years Ago
      Whether you drive a Honda or Ford or whatever, you gotta give a thumbs up to Ford or any other car maker for helping out. I feel for those affected.
      • 7 Years Ago
      If you look at the Suburban crest you'll note the letters that are not red spell B-U-R-N.

      Kinda odd, could be shopped... but fitting I guess with the current situation.

      • 7 Years Ago
      • 7 Years Ago
      ...so they're offering people who lost their insured ferraris and porsches discounts on Ford Fusions? yeah...good job Ford.

      Excuse my bitterness, its just that there are still people displaced by Katrina who could only dream of simply having a car to take them from point A to B. I'm not saying Ford didn't help at all (i'm sure they did) but i dont remember them offering any cars to victims
        • 7 Years Ago
        Okay, so Ford didn't give Katrina victims cars. Why would they give cars to people that never had them in the first place? This isn't about giving people free cars, it's about helping people get back their previous standard of living. The people in California had cars, they need them to get to work and rebuild their lives, so Ford is helping them do that. This isn't the kind of world where people are given hand outs, you have to earn money to buy a car. I sincerely feel sorry for the victims of Katrina but it's not Ford's fault that they couldn't afford cars to begin with. Giving them cars would simply be a bad business move, and say whatever you want about ethics or whatever but at the end of the day thats all it comes down to, business.
        • 7 Years Ago

        Just one quick article I found. As others have commented, this is not the right place to criticise any of the automakers for their charity. Why are you so bitter?
      • 7 Years Ago
      So did Ford make the same offer to Katrina victims? Just curious because I don't know.
        • 7 Years Ago
        Probably not. Most of the people affected by Katrina did in fact HAVE cars, but, the biggest majority of them were driving 5 to 10 year old high mileage cars.

        Most of the people hit by Katrina could not afford brand new cars, so there really was no big opportunity for Ford to gain new customers in that market.

        It kills me that people think that , just because these people were poor, they don't deserve new cars. Contrary to what some other posters have said, poor people DO in fact own cars, they just have a harder time replacing them, because they more than likely carry only liability insurance.
      • 7 Years Ago
      So why the picture of a GMC Suburban crest?
      • 7 Years Ago
      It really looks like Ford is stepping up on this one.

      Thumbs up.
      • 7 Years Ago
      If someone does call them evil in this post, their an idiot. even if you don't like American cars, which I don't, this would be the wrong place to say something like that.
      • 7 Years Ago
      I think that is a very generous offer by Ford and it's nice to see.
      • 7 Years Ago
      Bravo Ford!
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