click above image to view a VIDEO of the LED Wheels in action

Most wheel fads have a shelf life shorter than a pop star's stay at Betty Ford. Spinners have become passé and the new biggie-sized wheels can't claim to be "dubs" anymore once they've eclipsed the 30-inch mark. Enter LED Wheels, a company that envisions a world with flashing graphics, customized designs and even adverts for Macy's Labor Day Sale rotating on your rims. The screen in the rim's center looks to be about seven to eight inches wide and remains upright while the wheel rotates around it. The possibilities are endless, but we know it's only a matter of time before someone pipes Jenna Jameson's latest flick out to an unsuspecting world.

Check out the video after the jump of the LED Wheels in action.