SEMA 2007: Hot Wheels tries something new to celebrate its 40th
Click image for live gallery from the Hot Wheels SEMA press conference
To celebrate its 40th anniversary of scale dream fulfillment, Hot Wheels decided to do something it has never done before. The company allowed designers from outside itself to develop concepts that will be turned into actual Hot Wheels offerings. But they didn't open the doors to just anyone, they chose designers from some of the leading auto manufacturers. The results were unveiled today at SEMA. While all had some cool elements that made them fun and toy-like, we really liked the Lotus Concept and the Mitsubishi Double Shotz, pictured above. It had TWO Evo engines for goodness sakes! Other entries shown were the Dodge XP-07, Gangster Grin from Ford, Chevroletor (GM), Honda Racer (that happens to look like the "H" logo from above), and Hot Wheels' own HW-40. Each of the cars will also be built as a 1:64 model for the Hot Wheels lineup.
See more sketches of the new Hot Wheels creations over at CNN Money.
[Source: Mattel]
Reader Comments (Page 1 of 1)
seoultrain 8:03PM (10/30/2007)
seriously, that mitsubishi and lotus are amazing. Hope the next-generation elise takes some cues from that concept.
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chris 11:07PM (10/30/2007)
That mitsu is stunning.
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ugo 9:51PM (10/30/2007)
what i wanna know is, can you those rims in real life?
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ugo 9:54PM (10/30/2007)
sorry.......can i get those rims in real life?
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Killenmedpirogen 10:16PM (10/30/2007)
Please mitsubishi make that car!!!!!!
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Jaymez 11:30PM (10/30/2007)
Dodge, please. Minus the 300 Interior. Thanks.
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John R 7:02AM (10/31/2007)
I like that Double Shotz. That Mitsu is what the Eclipse should have looked like by now in some fashion or another.
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JayP 8:37AM (10/31/2007)
Is there really any doubt that the best (G-rated) job in the world is a HotWheels designer?
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finalblue 8:43AM (10/31/2007)
I love how they have the hood removed to expose the dual 4G63T engines that so many of us have a love hate relationship with. If they made an Eclipse that resembled that closely at all, and threw in the all wheel drivetrain then people would be all over that. Forget a two door Evo... I'd rather have that. Unfortunately we will never own this unless we custom built one (it has been done once.. I can't remember who did it... it was back in the 90's when the DSM list still thrived). And Mitsubishi? It will always be an industry laggard.
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Thanh T. 9:15AM (10/31/2007)
Smiling...The new scale model HotWheels lineup reminds me of my childhood (the good old days-no worries, boy scout kids vs. wild...heck yeah, heehe...).
I remember, I had a collection of toy scale models cars-vintage to present. What to know a secret...I still collect them...heehe. Of course now, I donate these toys to younger kids and less fortunate kids... "More Than Meets The Eye"
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Galley 9:17AM (10/31/2007)
All were amazing, but I really dig the retro Chevroletor.
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nissanfreak87 11:41AM (10/31/2007)
man, those are some sweet concepts, I really like the Mitsu concept, aggressive, futuristic, and minimal, a great combo!!!
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