• Oct 27, 2007
Has Ernie Boch Jr. let the cat out of the bag? Autoblog reader Jason tipped us that he heard a fleeting mention of the 2008 Honda Accord being Motor Trend's Car Of The Year during a commercial for a seasonal promotion at the national sales champ dealership. Could it be that Jason's sharp ear has uncovered Motor Trend's announcement traditionally made in November? Boch Honda's website mirrors the statement that Jason heard, as well, offering a "newly redesigned 2008 Honda Accord LX, Motor Trend's Car Of The Year" for a $198/month lease. Motor Trend, on the other hand, remains mum so far on its pick. The press always blows the automaker's embargoes, how meta is it that a dealer appears to have deflated the COTY balloon? We'll be giving Ernie a ring on Monday, stay tuned.

Thanks for the tip, Jason!


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 56 Comments
      • 7 Years Ago
      We still have NACOTY to look forward to!
      • 7 Years Ago
      Sure, every automotive publication can't help but be biased, but some of the commenters on here would want you to believe that Honda is dropping cash at MT's door with a dumptruck to buy these awards, but that simply isn't true. I count on average ONE Honda advertisement per MT issue. Meanwhile, GM has a 12 page advertising "feature" designed to look like actual MT content (lame if you ask me), with a fold out 3 page feature/poster on the new Malibu. Not only that, half the damn magazine content is devoted to talking about GM products both current and upcoming.

      Wouldn't you think that the Malibu would get the CotY award if it were based simply on the money game? But then, with GM having the most advertising in the magazine by far, and yet MT picking the 08 Accord (possibly) as CotY must mean something, right? It must mean the staff is actually making quantitative and qualitative comparisons! OMG! The 08 Honda Accord couldn't POSSIBLY be better than the other nominees for CotY could it? Yes, it COULD be. Is it? I don't know. I haven't even seen one in person yet. But based on Honda's ability to improve a product EVERY iteration they release, I don't doubt its ability to dominate the field.

      Anybody who can't find a Honda sedan attractive aren't paying attention to real elements of car design and proportion. So many people expect outlandish, phallic styling from an automobile to serve as ego padding, I call it the peacock effect. On the flip side, ask the average new Honda Accord buyer what they think of their car in the looks department and most will tell you how handsome, refined, and subtle their car is.

      Walk around a Honda long enough, really looking at the details and proportions and the true design beauty will shine through. Designers pour their heart and soul into details that most people never even notice.

      Even after all that, I think the 08 CTS deserves the CotY.
        • 7 Years Ago
        good post!
        • 7 Years Ago
        How can they pick COTY when not all cars are out for testing? The 2008 Malibu is not even out, yet. If Motor Trend wanted to take a bribe, it would not be difficult to do it. With this day and age, it wouldn't surprise me if that's been happening.
        • 7 Years Ago
        @blah
        Well if you choose a fully loaded accord for 30k instead of base CTS for 33k we all know who the retard is.
        I guess you ll feel right at home in your accord with 400000 other clones like you.
        • 7 Years Ago
        The above comment is totally retarded and out of line. You are comparing apples to oranges. How do you compare an entry luxury to a mainstream sedan? The CTS is heavy and slow, get over yourselves. I agree the CTS is a huge improvement over the last iteration, but its just that, it will never outsell the 3-class, and the C-class. Meanwhile, the Accord is going to have huge market impact whether you like it or not. Same with the Malibu, if it even posts sales 3/4 as good as the Accord, Chevy would be lucky.

        The styling has to be seen in person to be appreciated. The exterior styling can be called boring by some, but if you look harder you realize that the car is classy, high end looking, understated and composed. It's much classier than the Altima, Camry, and especially the new aggressive Malibu. Although this is my personal opinion, it is in the eye of the beholder. But what can not be refuted is that the Accord has better engineering under its sheet-metal. The V6 in the Malibu is not even up to the VQ standards, much less the smoother J35. And Honda rules the roost when it comes to 4 cylinders.
      jobo
      • 7 Years Ago
      I say let mt,s subscribers choose the model of the year,we are the buying public.
      • 7 Years Ago
      Motor Trend has sold itself to the mainstream devil just to get as much revenue as they can. It's always a japanese car these days.
      • 7 Years Ago
      I'm not impressed by the new Accord, but Motor Trend is. In their first Article about the Accord they went ahead and put it up against their '07 winner, the Camry and the Accord won so I'm sure their bias' were already there. I personally think the Cadillac CTS should have won if for no other reason than it's new interior! If you haven't seen it, go see it!
        • 7 Years Ago
        "...but I see Honda hired an Amish design team for this Accord."

        This is coming from a Toyota salesman? The teapot is calling the kettle black, no?
        • 7 Years Ago
        I was nervous about the new Accord after the rakish Civic redesign stole some of my Corolla sales, but I see Honda hired an Amish design team for this Accord.

        Heck, the styling says so little that even the "Hold on tight to your dreams" ad shows the car from about 50 yards away, as if the ad agency knew they had a visual dud on their hands.

        I'm relieved.
        • 7 Years Ago
        Yeah, those commercials make me want to stick knives in my ears, because I can never seem to turn the channel quick enough.

        And the comment about the Amish design team was classic!
        • 7 Years Ago
        I agree, Caddy CTS should win COTY
      Chris
      • 7 Years Ago
      It shouldn't be Motor Trends Car Of The Year Should be the New 2008 Chevy Malibu because it is by far the most improved mid-size sedan. But I am sure the Accord will win Car of the Year and the only reason for that would be is just because its a Honda.
        • 7 Years Ago
        @Chris
        So true.....so true.
        • 7 Years Ago
        @Chris
        I agree that the Maliblu will be an excellent car. The reason it didn't win this year's COTY was because it hasn't been released for sale yet (i think it starts in November), so there is no way MT could have fully evaluated it. However, for cars that they could have evaluated, how the hell did the CTS not win? It is a 200% improvement on an already good car. The new Accord is not "game changing", its merely a redesign that somehow looks worse than the previous model (minus the coupe, which actually looks good). I hope all this rumbling is false, because the CTS is the car that SHOULD win.
        • 7 Years Ago
        @Chris
        complete agreement.
        When the civic won, I disagreed because Honda merely kept its place as a high volume selling appliance, though edgy design at the time for Honda. Meanwhile the Mazda 3 provided a major boost for Mazda, offered options never offered before in the segment, and highlighted the segment to the public. While Honda now looks like a block of cheese, the mazda 3 still turns heads.

        The same will happen here. darling honda will win but it will be the Malibu that is the true winner, doing what the Mazda3 did when it came out. major improvement over predecessor, much better styling, long term beauty and short term. (that new accord is DOA for design, victim of design by committee).
        • 7 Years Ago
        @Chris
        I so agree with thtat statement. American cars have been so boring as of late (except the multi-modeled Mustang). The Malibu may be the best yet.
      • 7 Years Ago
      The Accord would only look in place if it had a taxi cab light on top of it.

      How can a car, in this day and age, which GAINED weight on redesign, be called COTY? Impossible.
      • 7 Years Ago
      Strangely enough, I thought this thing was dead ugly till I saw it at a dealer. It isn't any beauty queen but it is better looking in person. Photos make it look more awkward than it really is.
      • 7 Years Ago
      Was it MT who gave the Crindgeline the TOTY award? Par for their course. It really is laughable.
      • 7 Years Ago
      i'm not worried. it's not like motor trends coty means anything any more. it's become like consumer reports in some ways: biased in all the right (or wrong, depending on how you look at it) ways.

      honda for motor trend's coty? as much as i would hate for it to happen, i wouldn't put it beyond them to do.
      • 7 Years Ago
      Just bought a 2008 Honda Accord. There is an unexplained small (drill) hole on the rear shelf that is visible from the rear view mirror. Is there any purpose for it or is it a design flaw that should be fixed?
      • 7 Years Ago
      Toaster Of The Year!



      Big deal ...
    • Load More Comments