Senna chrono goes stealth
F1-themed watches tend to be very big, very shiny and named after a current F1 driver, or at least one living. The Hubolt Big Bang Ayrton Senna All Black Rattrapante fits just one of those categories, and we'll give you a clue: it's not the bling and it's not the pilot.
The exclusive chronograph flies in the face of fancy with its stealth-like matte black finish and black rubber strap, picking up on the contemporary trend of matte-finish cars. At the heart of the 44.5mm ceramic resin case is Hubolt's HUB44 RT mechanical movement, automatically powered and driving the full array of timing sub-dials.
This big, black muted timepiece is launching the watchmaker's foray into Brazil, Senna's home country, and the watch is the result of a partnership between the Swiss company and the Aytron Senna Institute, the foundation started by his sister Viviane. Part of the proceeds from the sale of the 500 numbered watches go to the Institute, and at $25,000 apiece, it had better be a big chunk.
[Source: Luxist]
Reader Comments (Page 1 of 1)
Brett- BMW Advocate 7:44PM (10/24/2007)
For 25k i want it to unlock and start my car. tell me when and who is calling and be able to use it as a USB flash drive... otherwise, take 20k off, at least.
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iQuack 8:33PM (10/24/2007)
Any watch costing more than $50 is really jewelry. I remember when cheap mechanical watches were inaccurate crap, but today's electronic watches buy you all the accuracy you need--often for under $30.
Swatches are ideal because you can easily replace the battery yourself;-).
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madgamer 8:53PM (10/24/2007)
For that much I would at least want a watch with a face I could read. Black is cool, but that better light up or something.
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cc100 9:25PM (10/24/2007)
sexy watch.... and for those who say 25k for a watch is expensive, price doesn't seem to stop anybody about drooling over 250k cars. 10k Kia will do 90% of the people just fine.
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sqweak 9:37PM (10/24/2007)
it's Hublot not Hubolt. pronounced who-blo
I'll agree 25k is pricey for a watch, but Hublot is an up and comer. They build their own movements which is a rarity nowadays. If you wanna see expensive how about a Audemars Piguet Royal Oak Offshore Grand Complication Tourbillion in Platinum. In addition to being a mouthful, it's about $400k.
see http://www.watchreport.net/index.php?page=articles&catid=8&id=15
for more
To be honest, most gearheads would probably be interested in the model this a special edition of (the "Big Bang"). They're constructed of rubber, carbon fiber, ceramics and kevlar. ;)
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Random Task 10:01PM (10/24/2007)
My $70 Casio is solar powered, waterproof to 650 feet and syncs itself automatically to the atomic clock in Colorado. There's really not much else that a watch needs to do.
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mk 1:21AM (10/25/2007)
I have a feeling that some of the posters here aren't quite grasping the differences between function and fashion.
and which one commands higher prices.
Armani is functionally no different than local clearance clothing, either. They both cover your backside. But they don't cost the same. Fashion vs. function.
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Vik 10:53PM (10/24/2007)
Noah Joseph and other at Autobolog- how much do you guys get paid for posting these obvious ads? Be honest- I've seen plenty of these cloaked ads for auto-themed products before, and it is ad placement plain and simple. So lay it out and fill us in. How much do you get for these "stories" and why don't you post them as ads instead of stories?
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vice 11:15PM (10/24/2007)
Oh, I get it. This watch is one of those Braille watches for rich blind guys since you CANNOT SEE THE HANDS, especially at night.
Idiots.
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Xcountryflyer 11:51PM (10/24/2007)
It's so stealth you can't tell what time it is. I'd buy a different watch if I had to spend $25K on one.
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paul34 12:05AM (10/25/2007)
I love it when people rant on high priced watches on a site filled with people who do not question why people spend hundreds of thousands on a car when a $11,000 Hyundai can get you from point A to B just the same.
Come on guys.
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Jason 12:57AM (10/25/2007)
Pretty expensive, but I bet it looks amazing in person.
http://professionalwatches.com
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Rick 3:22PM (10/25/2007)
"Excuse me, do you have the time"? Ah, damn, all that money to feel cool and I can't even see the freaking time.
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NSFW 3:41AM (10/27/2007)
You can have a flight of fancy.
You can fly in the face of convention.
But to mix the two... why that just flies in the face of fancy!
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