SEMA 2007 Preview: Dodge Dakota MX Warrior
Dodge teamed up motocross racer Scott Waraniak to create the Dakota MX Warrior for this year's SEMA show. Scott races KTM bikes and is studying at Detroit's College for Creative Studies. In addition to providing his bike for the back of the Dakota, Scott also did the graphic design adorning its bodywork. Dodge lead designer Mark Surel explained that the recent redesign of the Dakota was intended to separate it from the Ram. Dodge considers the Ram to be more of a work truck, while the Dakota is seen as a personal leisure vehicle.
You can listen to a chat with Mark Surel here, and Scott Waraniak here.
All live photos ©2007 Sam Abuelsamid / Weblogs, Inc.
Dodge Dakota MX Warrior
Designer: Mark Surel, Designer – Product Design Office
The Dodge Dakota MX Warrior is a design exercise intended for the younger action-sports crowd. This authentic motocross-themed concept is a cooperative effort with Scott Waraniak. Waraniak is a design student at College for Creative Studies in Detroit and AMA District 14 motocross racer #936 who races for KTM North America and Seattle-based Jones Soda.
Motocross is an extreme sport run on closed-course, natural-terrain dirt tracks. Grabbing the holeshot and maneuvering through the ruts, berms, whoops, doubles, 90-foot jumps and 180-degree tight turns demands lightning-fast reflexes, physical conditioning, practice, concentration and speed. Forty racers compete in two 20-minute motos – mixing flying dirt and rocks with intimidation, adrenaline and horsepower. The outdoor motocross season runs from April to September, while the indoor supercross season runs from January through April. The sport continues to grow in popularity particularly with Gen X and Gen Y action-sport athletes in the United States, Europe and Japan.
With his likeness and signature on limited-edition bottles of Jones Soda, Waraniak [a West Bloomfield, Mich.-resident] provided his race-prepped bike for the project. He'll use the 2008 KTM 450 SX-F in 2008 motocross season
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