Price of exclusivity rising: Maybachs get $3500 price increase
Mercedes has a novel idea to simulate sales of its sluggish-selling Rolls-Royce competitor. Since it's not selling as well as the company had hoped, why not crank up the price? The Maybach 57 and 62 have both received a $3,500 price increase for the 2008 model year, bringing their total tallies to $341,750 and $392,750 respectively. The Maybach marque has not lived up to Mercedes' expectations, so the German automaker been quietly smothering franchises with pillows, reducing the count of Maybach stores to 29 from an original number of 71. While the brand seems to be floundering, rumors abound of expanding the model count by offering a GL variant and a smaller S600-sized (but not priced) model. For now, though, with only two models, exclusivity seems to be Maybach's stock in trade, and now it's got an even higher price to separate the wheat from the chaff.
[Source: Inside Line]
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Reader Comments (Page 1 of 1)
Paul 1:39PM (9/22/2008)
Hi,
Prices are rising to buy a new car.We should need financial help to buy a car.I searched so many sites which will provide finance, at last i got one. Check this it will help you.http://blog.buyingadvice.com/finance/index.html
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Alex 8:35AM (10/23/2007)
would anyone who can actually afford a Maybach even notice a $3,500 price increase? That's like raising the price of a Civic by $150.
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Brett- BMW Advocate 8:58AM (10/23/2007)
Very true. I highly doubt a customer, if Maybach still gets those, would ever notice.
AlfaMike 10:11AM (10/23/2007)
That sound of silence is no one caring what this overpriced amorphous blob is priced at.
CoffeeJones 5:37PM (10/23/2007)
Maybach, Bentley, Rolls Royce, Benz and others have a personalization division that helps you pick out how your car will be equipped, along with choice of wood, leather, carpet, etc.
Since these are ultra luxury cars, the level of customization is extreme, and they're fine with you ordering things off the standard option list. They're all made on an individual basis.
Of course this is $$$$$$$$$$. So while base price might be significant on a Yaris, it's ludicrous to consider it on an ultra lux.
Hell, you'd probably get funny looks if you wanted to get an absolute base BMW.
kevjohn 1:06PM (10/23/2007)
Speak for yourself. I was thiiiiis close to being able to get one. Now where will I come up with an additional $3500?!?
Dustin 12:52AM (10/24/2007)
lawl @kevjohn
Rollolo 8:39AM (10/23/2007)
Sorry, but no! Today I wanted to buy a Maybach, but after reading this, no, sorry!
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graviton 8:46AM (10/23/2007)
"Mercedes has a novel idea to simulate sales of its sluggish-selling Rolls-Royce competitor."
I assume you mean stimulate rather than simulate. However from what I have heard about Maybach they probably should simulate sales just so they know what to do in case the real thing ever happens.
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SuperSkyline89 8:55AM (10/23/2007)
These cars look to much like extended S-Class Mercedes'. You could buy a S65 AMG for less than this and then have a hundred grand left over to buy your wife a diamond ring and a new wardrobe so she'll stop yelling at you for buying a S65 AMG.
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Gooch 9:42AM (10/23/2007)
The people who can afford a Maybach probably have $3,500 in spare cash stuck between the cushions of their Brioni couches.
Okay, I just made "Brioni" up but you know what I mean.
I much rather like being inside a Maybach rather than standing outside looking at it. At the prices they charge, you'd think they'd have the balls to produce the Excelero. Those would get a hell of a lot more attention than the sedans.
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Robert (Toyota Salesman) 9:49AM (10/23/2007)
I saw one on the highway here in Boston with the license plate "Comedy." Turns out it's the owner of the Comedy Connection in Faneuil Hall. Anyway, the car looked like nothing more than a very tall Mercedes. Why not put AMG on the case?
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nissanfreak87 10:26AM (10/23/2007)
I've seen that one as well, can't imagine trying to get around in that thing in downtown Boston, although the GPS would help with the lack of street signs everywhere.
paul34 9:52AM (10/23/2007)
It's true. While seeing one in person is amazing, and the thought and materials (and especially the little details, like the precisely cut Maybach emblem inside the HID projectors) are great, you still can't help but notice it is fundamentally nothing more than a rebadged S-class. And it doesn't look that great, either.
It looks awkward. Almost like a garage-built body kit was put on a S600. The wheels are large, but you wouldn't know it from the early 90-s era nearly completely filled in design of the wheels.
Overall, the car fails to impress other than the knowledge that it is uber luxury and quite expensive. The appearance does not wow you in the way that several other cars - including a "plain old" S550+ does.
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Andrew 11:48AM (10/23/2007)
I agree, the S-class underpinnings are fine, but the coachwork needs to be a lot more unique.
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J M C 3 12:31PM (10/24/2007)
Maybach needed to be as different from the S class as the Rolls is from the 7 series.As it is now Maybach seems like a higher trim level of the last gen s class.
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CEMan 7:50PM (10/23/2007)
So, the line is tanking. DB is buying dealer franchises back. No plans for future product. How do you revive this POS line, raise prices!! Of course.
In some bizzaro alternative-realiy world, this would make some sense. Here in this world, it brings out the WTF?
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Mike 3:27PM (10/23/2007)
One word to increase sales: Excelero!
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Sam 5:12PM (10/23/2007)
I don't know if everyone knows this, but the Maybach is just a last-generation Mercedes S class with new sheet metal and some better looking wood trim. I don't know why someone would pay almost 400k for a Mercedes in drag, but if I had to buy something, and it had to be from the great and powerful MB, I'd get an S65 AMG, and then customize it with their 'individual' customization program.
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vice 1:25AM (10/24/2007)
Price increase? Exclusivity?
Let's talk depreciation. Just buy a used one for $150k. And you'll drive along just as anonymously as if you were in a brand new one!
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