• Oct 23, 2007
Ferrari's global branding efforts are accelerating as fast as its race and road cars, to the point where a third division was established just to manage it all. Heck, they've even got a Ferrari edition Segway scooter now. Next on the agenda: an aggressive expansion of Ferrari Store retail outlets, the locations that peddle all manner of scarlet wares with the Prancing Horse badge.

Ferrari's new global branding division, under the direction of former Red Bull lieutenant Dany Bahar, is planning to open no less than 40 new stores around the world over the next five years. The latest location just opened at Barcelona's El Prat International airport in Spain, soon to be joined by locations in Abu Dhabi and Moscow in the next few months, followed by Singapore, Macao and Honolulu next year. (Maybe Cleveland will get one soon! - JN)

Is this all getting to be too much? Many would say so, among them a good portion of the Autoblog writing staff. But as a counterpoint, if the added income ends up financing ever-faster road cars and further dominance on the race track, maybe there's something to it.

[Source: Inside Line, photo by Noah Joseph]



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    • 1 Second Ago
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      • 7 Years Ago
      I don't know the reason why I'd buy a Ferrari shirt. To act like I have a Ferrari perhaps? I haven't seen an actual Ferrari owner with a Ferrari shirt on before (except on the internet (pictures of club members and Ferrari Experience students)). Also with the cheapest shirt going for $59.21 and the most expensive one going for $142.10, (Women's Scuderia Ferrari Polo. White, and Ferrari Italian G.P. Polo, ferraristore.com) I don't think I'll be willing to spend that amount of money to convey to everyone else that I'm broke and wish I had a Ferrari.
      Hopefully one day I'll have enough money to buy one. (I doubt that everyone with $250,000 to spare would go out and buy one though).
      I want something that goes killer fast and doesn't make any noise about it though. (Bentley continental GT Speed Anybody?)