• Oct 23, 2007
It looks like Bob Dylan's favorite sound these days is the clink-clink-clink of pennies in his retirement piggybank. Why else would one of the world's preeminent songwriters and stewards of music go all commercial on us? Cadillac announced recently that it has teamed up with XM Radio and the magnificent Mr. Zimmerman to move its Detroit-branded luxury iron. Dylan's "Theme Time Radio Hour" show on XM satellite radio is excellent listening, and since XM is now a standard feature in the Cadillac Escalade, the brand was able to get Mr. Dylan in a TV spot for the luxury SUV, as well as create a Cadillac themed episode of his XM show. The Cadillac brand has inspired many a song, and some of those will be featured on the specially-themed edition of Dylan's XM show. We can certainly understand Dylan's desire to cruise around in the lap of luxury, and the Escalade is nothing if not luxurious. And when you've paid your dues, you deserve at least a few nice things. Don't bother wasting your breath with jeers either, Dylan heard it all in '64 when he picked up an electric.

Follow the jump to see the 30-second version.

[Source: Automotive Design Line]


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    • 1 Second Ago
  • 24 Comments
      • 7 Years Ago
      GM and particularly Cadillac made the cars that everyone from Robert Johnson to Chuck Berry to Elvis to about every single MC in America make music about.

      They didn't make music about Toyotas...

      Good on Mr. Dylan! Representing a brand that has had style for for longer than most of its competitors have been in existence.
      • 7 Years Ago
      With my patented system, you too can be successful with the Ladies...
      • 7 Years Ago
      You you used to be
      So unamused
      At the autos of the rich
      And the gasoline they used--
      Go to them now, they call you
      You can't refuse...
      • 7 Years Ago
      Hmm, Dave beat me to it. : )
      • 7 Years Ago
      he should do what he wants.
      however, the folks in the office were talking the other day how any time we here Bob Segar singing we think of a chevy trucks going over gravel hills and how much we cant take Segar anymore.. its like your singing to the maxwell house coffee lady.
      or how Phil Collins became the Disney sell out. you cant listen to him without thinking of a Disney movie sap story.
      but so be it. if thats what you want to do... go bob.
        • 7 Years Ago
        agreed on dylan.
        i used to be able to handle Segar..
        but you cant tell me you can listen to "like a rock" and not imagine a construction site with huge p/u truck bouncing around...
        unfortunately it has been jammed down our throats for so many years, that i now associate his voice instantly to a chevy scene.
        • 7 Years Ago
        Been a Seger fan for years, still love his music. My iPod can attest to that. This coming from a black male on Wall street.

        Dylan's voice however, annoys the piss out of me. Great lyricist, phenom on the guitar.
      • 7 Years Ago
      Art inspires Life. (Bob Dylan's "The times they are a changing"!!!) I recently read in a article that the Cadillac Escalade is very popular among car thieves/joy riders these days, true or false? Hmmm...the times are a changing. Cool commercial by XM satellite radio and Cadillac.
      • 7 Years Ago
      Beats hearing crappy Britney Spears songs on commercials. He deserves to do whatever he wants at this point.
      • 7 Years Ago
      I think 'ol Bob is just having some fun. First Victoria's Secret, now this ad--they're both funny because Dylan is such an unlikely spokesperson for sexy underwear or over-chromed SUVs.

      I seriously doubt that Dylan fans will be persuaded to chunk down $60K for an Escalade just because Bob appeared for 30 seconds to make an abstract remark about taking detours. Plus, he gets Cadillac to pay him to plug his own radio show.
        • 7 Years Ago
        Truly, Dylan strikes me as the kind of artist who would do all that "sell out" stuff just for the fun of annoying his own fans. He's been vocal in the past about how he hated to be considered a spiritual leader of a whole generation, and having every one of his songs, words or blinks analyzed and interpreted.
        If he can get money out of it, too, good for him.
      • 7 Years Ago
      I think its a great commercial it creates a image that most commercials, especially car related, never get close to. It manages to be not only against type but also be rather somehow believable. I watch that and I think driving across the middle of Texas with Bob Dylan in an escalade would be very cool. Even if your not a fan of dylan or caddys. Talking about nothing in particular and going nowhere inparticular it would be seriously great.

      Since Dylan already "works" for GM via his XM show calling him out as a sellout for doing synergistic advertising seems like a bit of a reach, no?

      • 7 Years Ago
      So if you make good money you must be a sell-out?
      Or it's okay only if you represent foreign brands?

      Hell, we ought to all just be happy Bob doesn't show his crack to the papparazzi every time he gets out of a car. You wanna whine about entertainers - there are far worse than Bob Dylan (on his worst day) to complain about.
      • 7 Years Ago
      I think its all just a part of Cadillac's recent campaign to try to market the Escalade as something more than just a bling-mobile for the ghetto elite (or as is more the case, the ghetto with a several year financing deal).

      It's only recently they managed to make the Escalade something you *might* want, though. Before, it didn't really suck per se, but it wasn't that great. The fact that it literally was no different than a Suburban other than the Cadillac badges didn't help either.

      The latest ones are definitely a huge improvement. Regardless, its still a lard car, also known as a SUV. Nothing will change that embarrasing fact.
      • 7 Years Ago
      Judas!
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