• Oct 22, 2007

click above image to view video

Fiat is banking heavy on the re-launch of its historic Abarth tuning brand. It's got several models coming up, including hot versions of the Grande Punto and 500. It's rebranded its S2000 rally racing team under the Abarth name, and has done the same with its sponsorship of Valetino Rossi's championship-winning Yamaha MotoGP bike. There's even talk about a dedicated sports car.

To tie together what is targeted as a blend between its racing prowess and road manners, the Fiat subsidiary has put together this creative little video that reminds us of that golden oldie, "The Little Old Lady from Pasadena". Thankfully they didn't put that into the soundtrack, letting us enjoy the uninhibited roar of the racing engine. Check it out after the jump and remember, "IN RACING WE TRUST!"

[Source: Italiaspeed]



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    • 1 Second Ago
  • 10 Comments
      • 7 Years Ago
      rally! rally! rally! rally! more rally! i can't get enough rally!

      ahem... i like it.
      • 7 Years Ago
      Questa nonna può volare!!! This grandma can fly!!
      • 7 Years Ago
      Just so you know, clicking the image doesn't seem to do anything. Great clip, however!
        • 7 Years Ago
        No, Seriously, it doesn't. I tried it too :)
      • 7 Years Ago
      Granny rules!
      • 7 Years Ago
      Haha funny. If this ever aired on American TV, it would be covered with legal disclaimers.
      • 7 Years Ago
      Nice!
      • 7 Years Ago
      awesome
      • 7 Years Ago
      whoa! grandma, when did you find time to do a commercial?
      • 7 Years Ago
      Hah!! great