Filed under: Motorsports, Euro, Marketing/Advertising, Videos, Hatchbacks, FIAT
VIDEO: Rally-racing is easier than it looks...
click above image to view video
Fiat is banking heavy on the re-launch of its historic Abarth tuning brand. It's got several models coming up, including hot versions of the Grande Punto and 500. It's rebranded its S2000 rally racing team under the Abarth name, and has done the same with its sponsorship of Valetino Rossi's championship-winning Yamaha MotoGP bike. There's even talk about a dedicated sports car.
To tie together what is targeted as a blend between its racing prowess and road manners, the Fiat subsidiary has put together this creative little video that reminds us of that golden oldie, "The Little Old Lady from Pasadena". Thankfully they didn't put that into the soundtrack, letting us enjoy the uninhibited roar of the racing engine. Check it out after the jump and remember, "IN RACING WE TRUST!"
[Source: Italiaspeed]
_opt_thumbnail.jpg)
Reader Comments (Page 1 of 1)
Brett- BMW Advocate 7:48PM (10/22/2007)
whoa! grandma, when did you find time to do a commercial?
Reply
Big John 9:00PM (10/22/2007)
Just so you know, clicking the image doesn't seem to do anything. Great clip, however!
Reply
rghai6 12:06PM (10/23/2007)
No, Seriously, it doesn't. I tried it too :)
Dustin 11:06PM (10/22/2007)
Hah!! great
Reply
500 11:59PM (10/22/2007)
Haha funny. If this ever aired on American TV, it would be covered with legal disclaimers.
Reply
rvr 9:27AM (10/23/2007)
rally! rally! rally! rally! more rally! i can't get enough rally!
ahem... i like it.
Reply
Fabri91 9:47AM (10/23/2007)
Nice!
Reply
RDL 11:22AM (10/23/2007)
Granny rules!
Reply
Jorge 3:02PM (10/23/2007)
Questa nonna può volare!!! This grandma can fly!!
Reply
ugg.tryptophan 5:42PM (10/23/2007)
awesome
Reply