• Oct 22, 2007

We've covered all manner of Ferrari products that have little to nothing to do with the firm's actual road cars or even its championship-winning formula racing program. These include laptop computers, PDAs, stereo systems, cell phones... you name it. Those are just the electronics, and just a few of them at that. But this... this is just too much. Ferrari, in its unquenchable thirst for more licensing opportunities, has teamed up with Segway to offer this special-edition scarlet scooter.

Okay, we'll concede that Ferrari employees actually use Segways to get around the ever-growing factory in Maranello, and heaven forbid they should use anything that isn't emblazoned with the Prancing Horse emblem. So while they were at it, the two companies at polar opposite ends of the wheeled transportation spectrum evidently decided to offer these Italian hybrids to the public.

And so the Segway PT i2 Ferrari Limited Edition was born, complete with Rosso paintwork and leather handlebars. Otherwise it's completely stock, so don't expect to be out-running anything with, you know... an actual engine, or other Segways for that matter. Like the standard Segway, it's designed to fit into the trunk of a car (maybe of a Scaglietti) and turns as instinctively as Kimi Raikkonen on the apex at this past weekend's Brazilian Grand Prix.

Don't think this makes the geek's alternative to walking actually cool or anything, and it's no faster in any way than an ordinary Segway. But if you're filthy rich and you've wisely invested your wealth in a massive collection of Ferraris old and new, it may (and we'll stress may) make for a nice way to get around the garage. (We'll walk, thanks.)

Thanks to James for the tip.

[Source: Sybarites]



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  • 23 Comments
      • 7 Years Ago
      segways are cool. don't hate until you've tried one.
      • 7 Years Ago
      AND it comes with more personality than Kimi!
      • 7 Years Ago
      Well, actually our push mower when I was growing up was orange, not red, but...

      Anyway, I like my magic lawnmower. I understand that it doesn't look cool (and don't care much -- Ahead Nerd Factor 4, Mr. Sulu!), but I find it useful for nearby errands that are too far to walk (in available time rather than distance), but driving is silly. Also better for avoiding heatstroke when the temperature is well over 100...

      There are some cargo configurations that are safer on a Segway than a bicycle (avoiding getting things caught in the handlebars), but bottom line, it's just fun.

      As for the Ferrari branding, well... There are plenty of commercial applications of the Segway, including police/security, but also for transportation around a site at a speed enough faster than walking. I'm glad the Ferrari employees like them, but I'm just not sure the average Ferrari owner (is there such a thing?) needs one.
      • 7 Years Ago
      One can only hope a disgruntled Segway employee does not try to copy and then smuggle 780 pieces of technical Segway information to McLaren. Should that happen the Fia will surely get involved and determine McLaren gained an unfair advantage for the scooters being used by McLaren personnel to get from here to there and back again.
      • 7 Years Ago
      It is impossible to look cool riding a Segway. James Bond himself couldn't ride one of those things and not look like a dork.
      • 7 Years Ago
      Segways are already overpriced, so I can't imagine what the Ferrari version will cost. I could probably get two bloody Focuses for the money. (Excuse the pun...)
      • 6 Years Ago
      Seriously? Ferrari and Segway? Why does that feel so... dirty? Smart Car + Segway makes sense. Ferrari? Wow.
      • 7 Years Ago
      Euro fanboys want to come on here and bash everything that is NASCAR themed as trailer trash. May i ask what this crap is?
      BC
      • 7 Years Ago
      The NASCAR version will be available soon, made from two halves of a roller skate and a wooden apple crate. Just the thing for getting abound the trailer park.
      Anil Erez
      • 3 Years Ago
      BRAND NEW 2011 SEGWAY PT I2 in BOX ZERO MILES FULL WARRANTY $2,550USD The condition can only be described FACTORY FRESH WITH FULL 24 MONTH WARRANTY!!! LITHIUM ION batteries of course, you will be EXTREMELY hard pressed to find a better deal. Please contact through e-mail : cscltdonar@gmail.com. BRAND NEW SEGWAY PT I2 FERRARI LIMITED EDITION FULL WARRANTY PRICE: $5,850USD Accessories: InfoKey Controller LeanSteer Frame height Adjust Balance Indicator Light Charge Indicator Light Charge port Non-marking Tires. Please contact through e-mail : cscltdonar@gmail.com.
      • 7 Years Ago
      Too much brand extension can lead to disaster, especially if it is done without a lot of thought. Ferrari is putting its name on too many products that don't really have any fit with its core products.
      • 7 Years Ago
      A Segway does everything a bicycle does - at ten times the price.
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