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Son House @ Oct 18th 2007 10:47AM
Well, not really Guenther... I think they understand the problem well enough. They've made their cars for European tastes, who are pretty demanding when it comes to interior styling, quality of build materials, and demand lots of neat little features. Americans, on the other want, are perfectly happy with cheap and dingy interiors, as evidenced by the Tonka-truck styling and build quality of domestic car interiors, and, to a lesser extent, the Japanese economy cars as well.
And when AutoBlog writes this...
"Interestingly, Winterkorn admits, 'We have definitely added too many technical items that (American) customers don't want to pay for.' What those particular features are escapes us, but as long as they work, that's all that matters."
Again, I think it goes back to the idea that VW's are over-engineered things. The interior's quality just blows away the competition, and VW is starting to realize that no one really cares about that. So a lot of the neat features that go into a Golf/Jetta will be going away in the name of cost cutting.
Which, as an Mk5 GTI owner, I don't really like. If I had wanted mad power combined with a crap-tastic interior, I'd have looked into a Mazdaspeed 3, or some SRT, or a WRX. But it was the VW's million little touches that sold me on a very balanced jack-of-all-trades car. Hopefully this cost-cutting doesn't take that well-roundedness away.
Rick @ Oct 18th 2007 3:52PM
Actually, it's that tonka toy truck styling that has the big three in the dumps. VW is not only expensive, but unreliable. Lowering prices and having lower prices to maintain repairs after the warranty expires will go a long way in my book.