Mazda's "Zoom-Zoom" tag line is set to expand beyond license plate frames and that annoying kid in the ad campaigns. Beginning last month and continuing through October, the automaker is launching a new magazine directed at Mazda owners, their vehicles and the "active-lifestyle" its marketers hope they are.
Eight different versions will be available worldwide, each individually tailored to their respective market. The inaugural issue will celebrate 40 years of rotating rotary goodness, and the U.S. print mag will get an inside look at Mazda's motorsports efforts at the Laguna Seca raceway.
Subaru has had a similar pub for its performance-minded customers for some time, which has proven to be an enjoyable read while hanging out in the "office." Plus, with an automaker-published piece, you don't have to read between the lines (and the adverts) to see who's stroking whom.
Mazda's press release is posted after the jump.
Mazda Launches Global Customer Magazine, Zoom-Zoom
HIROSHIMA, Japan-Mazda Motor Corporation has announced the launch of Zoom-Zoom, a new magazine for Mazda customers worldwide. The publication is produced in five languages and is being distributed to eight countries from late September through the end of October 2007. In late October, Zoom-Zoom magazine will be launched in stages to dealers in Japan to be enjoyed by customers who are waiting for vehicle servicing or other appointments.
Zoom-Zoom magazine introduces articles that describe the exhilaration of driving a Mazda vehicle and the active lifestyle that many Mazda owners lead. The magazine covers a wide range of topics to bring the spirit of the Mazda brand closer to readers, with some content on Mazda products and news along with stories about Mazda's people. Each issue has a section with several pages dedicated to pictures of Zoom-Zoom moments which are submitted by owners. Zoom-Zoom magazine is published three times per year and is aimed at facilitating a deeper connection between Mazda and its customers.
Approximately 50 percent of the magazine's content will be shared globally, with additional local content incorporated into the magazine tailored to each market. The first issue has a special feature on the 40th anniversary of the rotary engine and, in addition to the shared articles from around the world, the Japan edition has an interview with Hiroshi Tamaki, a celebrity who endorses the new Mazda Demio (Mazda2 in overseas markets). Market-specific content for each country includes a look at racing at the Mazda Laguna Seca raceway in the U.S. edition, and an inspiring article in the UK edition which covers the flight of a microlight aircraft from London, England to Sydney, Australia.
Dan Morris, Mazda's Senior Managing Executive Officer in charge of Marketing, Sales and Service: "With sustained worldwide growth over the past few years, it is more important than ever to broaden the dialogue with our customers and make them feel part of the Mazda family. We are thrilled to be able to bring our vision to the people that trust our brand in every corner of the world, articulating our message in ways that will make our customers experience Zoom-Zoom in every page."
Mazda plans to increase the number of countries in which it publishes Zoom-Zoom magazine to strengthen its engagement with more and more of its customers. Going forward, the Hiroshima-based company will continue to develop programs and accessories that enhance the exhilaration of driving and engineer lasting impressions with Mazda fans worldwide.