Lincoln has seen a bit of a resurgence lately, with sales up 11% over last year. To keep the good times rolling, Ford has tabbed the world's best Frank Sinatra impersonator; Harry Connick Jr. The jazz scion will make his debut on Sunday Night Football sporting MKX duds on a trip through his hometown New Orleans. The spot will run during the Saints game, and the theme is about dreams.
The Lincoln brand also picked up amputee triathlete Sarah Reinertsen to help sell the MKZ. Reinertsen was the first female amputee to finish the Ford Ironman Triathlon Kona. While charitable contributions and inspirational athletes make for great stories, we question how much it helps to move product off dealer lots. Lincoln needs to focus more on highlighting its products, as the MKX and MKZ are newer offerings that many luxury buyers don't even know exist. The MKX commercial is playing during a pricey primetime NFL slot, and the MKX interior is largely unseen and the exterior appears all too briefly. Check out the Harry Connick Jr. MKX commercial after the jump.
[Source: BRANDWEEK]
New KITT Attack Mode revealed at Comic Con
London 2008: Honda OSM concept roadster says, "Cheerio!"
London 2008: Lotus unveils the Evora
2010 Chevy Camaro - Official Details and Images
2010 Chevy Camaro - LIVE from the reveal
In the Autoblog Garage: Aprilia RSV 1000 R
First Drive: Maserati Quattroporte S in Europe
First Drive: 2008 MINI Cooper S JCW
In the Autoblog Garage:2009 Nissan GT-R
North American Exclusive First Drive: Alfa MiTo
Reader Comments (Page 1 of 2)
Rollolo @ Oct 17th 2007 11:23AM
Cool car!
Joe K. @ Oct 17th 2007 11:32AM
"Ford has tabbed the world's best Frank Sinatra impersonator; Harry Connick Jr."
I like Joe Piscopo's version better... haha... "I'm done with you, your money's on the dresser..."
So lets analyze the ad campaign... Guy who dreams he was Sinatra schleps cars for a company that dreams they are still viable... Great!
Yeah, Lincoln needs to rethink this, rather than make their own version of the "Life liberty and the pursuit" ads from Caddy, they really should push their products. I think Mullaly had the right idea about it being about them, but has failed to convince everyone that in the end products must create the perception of value that the marketers can then push...
Menice @ Oct 17th 2007 11:39AM
it looks like a front loadable toaster... esp. in white.
http://www.autoblog.com/2007/05/03/in-the-autoblog-garage-2007-lincoln-mkx/
they should have used the millions spent in film production and star salary on something more important.... like a big ass loaf of bread.
iQuack @ Oct 17th 2007 12:05PM
Harry Connick Jr. is as talented as a musician gets--both for his singing and piano-playing.
The MKX is a decent vehicle, but really a Ford Edge in drag, so Connick has a big job convincing people to pay more for a tarted-up Ford.
W.J.Borders @ Oct 19th 2007 10:50AM
You propbably need to view the the overall differences between the MKX and EDGE
Dan S. @ Oct 17th 2007 12:35PM
:: Ford has tabbed the world's
:: best Frank Sinatra impersonator;
:: Harry Connick Jr.
Firstly, you'd want to use a regular colon, not a semi-colon.
Secondly, the world's best Frank Sinatra impersonator is and forever shall be the late Phil Hartman.
Thirdly, I think Ford's missed the mark with their "sell cars through faux altruism" concept. Nothing in the commercial wows me or makes me want to buy (or even look at) the Edge... er, MKX. If anything, it makes me want to donate to Habitat for Humanity and eat some gumbo and Zapps chips.
iQuack @ Oct 17th 2007 6:13PM
While we're discussing form, I'd suggest "First, Second, and Third" instead of "Firstly, Secondly, and Thirdly."
The "ly" helps nothing;-).
Dan S. @ Oct 17th 2007 12:36PM
:: Ford has tabbed the world's
:: best Frank Sinatra impersonator;
:: Harry Connick Jr.
Firstly, you'd want to use a regular colon, not a semi-colon.
Secondly, the world's best Frank Sinatra impersonator is and forever shall be the late Phil Hartman.
Thirdly, I think Ford's missed the mark with their "sell cars through faux altruism" concept. Nothing in the commercial wows me or makes me want to buy (or even look at) the Edge... er, MKX. If anything, it makes me want to donate to Habitat for Humanity and eat some gumbo and Zapps chips.
Maestro1 @ Oct 17th 2007 1:23PM
LOL they should instead stick to keeping the brunette on the screen so people even pay any attention.
They should also make some decent cars and get a new logo (theirs is ugly imo) instead of rebadging Fords.
carcrazy @ Oct 17th 2007 1:30PM
Her name is Jill Wagner and if it wasn't for her I'd have no idea what a Mercury looked like...
atreyu.owns @ Oct 17th 2007 4:32PM
u do realize that that badge has been used on Lincoln's for over 60 yrs?
DKB_SATX @ Oct 17th 2007 2:22PM
I guess it depends on whether you're talking about singing or general impersonation... Personally I think Michael Buble sounds more like Sinatra than Connick does. Oh, and the less you show of that clumsy round-peg-in-square-hole instrument panel, the more likely you are to lure someone in. The Edge has a much more pleasing instrument panel... they were trying to refer to the '60s square-gauge Lincolns, but it just looks wrong IMHO.
500 @ Oct 17th 2007 2:27PM
Sounds like Lincoln's got the amputee market locked up.
gasman @ Oct 17th 2007 4:36PM
The SNF Saints game was last Sunday 10-14-07. Old news.
Xcountryflyer @ Oct 17th 2007 4:40PM
Like he would ever consider driving a Lincoln. Like Tiger drives a Buick....
W.J.Borders @ Oct 19th 2007 10:34AM
Interesting, if you get in my 2006 Lincoln Zepher and turn on C.D., it's Harry's- NOLA C.D.. Since 1965 I've had over 20 new cars and this Lincoln is the very finest i've owned; in every respect! Latest quality report out this week FORD has the highest QUALITY rating of all car companies. Don't think foreign any longer-BUY AMERICAN--G.M., Chrysler, or Ford.....
Kit @ Oct 19th 2007 10:41AM
Who and how do they come up with the headlines for some of these stories?
jess @ Oct 19th 2007 10:49AM
I will not buy anything Connick endorces! He also endorces Sun-Com and of all the cell providers we have used over the years, they were the WORST by far! I guess some people will endorse anything for a buck!
r bearfield @ Oct 19th 2007 11:19AM
back in the 50s, my dad told me that whoever bougth a small ford got a falcon, it still applies.
lincoln--ford with different medallions.
escalade--chevy or GMC with different medallions.
they should just sell the medallions in a "make your own" kit.
W.J.Borders @ Oct 19th 2007 11:52AM
Lexus/Toyota
INFINITI/NISSAN
ACURA/HONDA